Category Archives for Marketing Ideas

October 2017 Marketing Ideas Calendar

Good marketing gets attention. Here’s a list of more than 50 ideas you can use to create blog posts, social media posts, and in-store promotions.

Marketing Ideas for October, 2017

October is National Chili Month

I found a fantastic new FREE image library. Click this image and find all kinds of great photos to use in your marketing. (Oh, and October is National Chili Month.)

Monthly Holidays

Adopt a Shelter Dog Month

AIDS Awareness Month

Breast Cancer Awareness Month

Celiac Disease Awareness Month

Class Reunion Month

Down Syndrome Awareness Month

Dyslexia Awareness Month

Eat Better, Eat Together Month

Emotional Wellness Month

Employee Ownership Month

Financial Planning Month

Halloween Safety Month

Health Literacy Month

International Walk To School Month

LGBT History Month

National Animal Safety and Protection Month

National Apple Month

National Arts and Humanities Month

National Book Month

National Bullying Prevention Month

National Chili Month

National Chiropractic Month

National Cookie Month

National Crime Prevention Month

National Cyber Security Awareness Month

National Dessert Month

National Disability Employment Awareness Month

National Depression Education and Awareness Month

National Domestic Violence Awareness Month

National Ergonomics Month

National Go On a Field Trip Month

National Pasta Month

National Physical Therapy Month

National Pizza Month

National Popcorn Poppin’ Month

National Pork Month

National Pretzel Month

National Protect Your Hearing Month

National Pregnancy and Infant Loss Awareness Month

National Reading Group Month

Tackling Hunger Month

Vegetarian Month

World Menopause Month

 

 

Weekly Holidays

 

October 1 – 7

Great Books Week

International Postcard Week

Mental Illness Awareness Week

National Work From Home week

Kids Goal Setting Week

 

October 8-14

Earth Science Week

Veterinary Technicians Week

National School Lunch Week

 

October 15 – 21

Bully Bystanders Unite Week

Freedom of Speech Week

Medical Assistants Recognition Week

National Business Woman’s Week

National Friends of Library Week

National Teen Drivers Safety Week

 

October 22 -28

Red Ribbon Week

National Lead Poisoning Prevention Week

National Massage Therapy Week

 


 

Daily Holidays

 

10/1/2017        International Day of Older Persons

10/2/2017        International Day of Nonviolence

10/3/2017        National Techies Day

10/4/2017        World Animal Day / National Taco Day

10/5/2017        World Teachers Day / National Do Something Nice Day

10/6/2017        World Smile Day

10/7/2017        National Frappe Day

10/8/2017        National Pierogi Day

10/9/2017        National Kick Butt Day / Columbus Day

10/10/2017      World Mental Health Day

10/11/2017      National Coming Out Day / National Emergency Nurses Day / National Stop Bullying Day

10/12/2017      National Gumbo Day

10/13/2017      Navy Birthday

10/14/2017      National Motorcycle Ride Day

10/15/2017      Global Handwashing Day / National I Love Lucy Day

10/16/2017      National Dictionary Day / Boss’s Day

10/17/2017      National Pasta Day

10/18/2017      National Chocolate Cupcake Day / Medical Assistants Recognition Day

10/19/2017      National Seafood Bisque Day / National Get Smart About Credit Day

10/20/2017      National Mammography Day

10/21/2017      National Sweetest Day

10/22/2017      International Stuttering Awareness Day // National Mother in Law Day

10/23/2017      iPod Day

10/24/2017      National Food Day

10/25/2017      Chucky, The Notorious Killer Doll Day / Sourest Day

10/26/2017      National Day of the Deployed

10/27/2017      National Frankenstein Day

10/28/2017      National Make a Difference Day

10/29/2017      World Stroke Day

10/30/2017      National Candy Corn Day / National Speak Up For Service Day

10/31/2017      Halloween

seo or ppc which is better

The Search Engine Optimization 80/20 Rule

SEO is the long-term investment that pays for itself over and over

SEO is the long-term marketing investment that pays for itself over and over. This is where you get the customers who are in “buying mode”…the best kind of prospect! Get a free SEO analysis to learn how your website can be even better at getting new customers. Click Here.

If you’ve been in business for any length of time or at least studied business or even personal development in any capacity, you’ve probably heard of the 80-20 rule also known as the Pareto Principle.  The core of this principle is that 20% of your activities make up 80% of your productivity. It also usually means that 20% of your customers represent 80% of your income. It could also mean that 20% of your Investments produce 80% of your positive results.SEO is the long-term investment that pays for itself over and overSEO is the long-term investment that pays for itself over and over

Comparing Search Engine Optimization to Google Adwords (Paid Traffic)

This post compares building a better, search eingine optimized website to investing cash into Google Adwords (also known as pay-per-click or PPC).

This morning I was watching a webinar  talking about Google search results and  the relationship between paid advertising online and organic search engine optimization and how the 80/20 rule applies.

In most cases where people are looking online for  a local business, for example a plumber, an electrician, an attorney, an accountant, a chiropractor,… The search results will almost always yield about 7 search results on page one which are paid ads. These are also known as AdWords ads. These are usually in a group of three or four at the top of the page and three or four all the way down at the bottom of the page. They are indicated by a specific emblem which indicates these are ads.

Between the ads are what we call organic search results. These are the search results which are generated by Google and are determined by a number of criteria,  many of which can be influenced by search engine optimization techniques. These are NOT paid ads.

Organic Search Results Get 80% of the Clicks

It’s a well-known fact, and you can look it up, that organic search results get more clicks and therefore more visibility than the AdWords ads. And guess what the ratio is.  You got it… 80% organic and 20% ads. Therefore, out of every 1000 searches, the ads get 200 clicks, and the organic ads get 800. Both marketing tactics have their advantages. Read on!

Advantages of Using Adwords

The advantages of using AdWords are

  1. You will drive traffic to your website and your message.
  2. You only pay if people click on your ad and visit your website. If no one clicks you don’t pay.
  3. You can set a daily, weekly, monthly budget and a maximum price you’re willing to pay per click.

Disadvantages of using Adwords:

  1. Clicks can be expensive. Depending on your industry and the competition fighting for those High positions on the search rankings you could pay anywhere from $0.50 per click to over $20 is per click.
  2. Clicks don’t necessarily mean customers. You will pay for a lot of clicks which never become customers. Only a fraction of them will.
  3. Advertising with AdWords is a process and very much a science. The average person cannot possibly hope to optimize their AdWords campaigns effectively. Yes, you may meet with success but hiring a trained and experienced expert will yield better results. Therefore you are looking at  adding a professional fee on top of the cost of the ads.

 Advantages of investing in organic search engine optimization

  1. For every 1,000 searches for a business like yours if you occupy a spot on the organic search results, you have an 80% better chance of being selected over the adwords ads. As I said above 80% of the people choose from the organic listing and only 20% of the people choose among the ads.
  2. A click on your organic listing cost you nothing. This is a gift. Google helps businesses with good websites and good search engine optimization show up in the search results.
  3. The investment you make in time to learn and Implement search engine optimization where the money you spend to get an expert to do it for you will continue to work for you almost indefinitely. Yes, there is a cost to this either to pay an expert or to spend the time and money to learn this skill but the payoff is enormous.  In many respects, search engine optimization gets even better with time.
  4. If you are optimization is exceptionally good (and with a little luck) and you are the first search result under the paid ads, statistics show that this position gets 40% more clicks than all the other search results on the page. So out of 1000 searches for a product or business like yours, you could potentially get 400 website visitors.

Disadvantages of Organic SEO

  1. Slower results. Once you start paying for AdWords you are almost certain to start showing up on search results and getting traffic to your website. Not necessarily so with Organic search results.
  2. Nothing worthwhile is easy. Search engine optimization is a process. It’s actually a continual process.  It takes time and time is money.

In my personal and expert opinion I think search engine optimization is one of the best investments you can make in marketing your business. Search engine optimization can work in conjunction with almost every other marketing investment and activity you engage in. Including social media, blogging, video, and even offline marketing efforts such as print ads, sponsorships, radio ads, Adwords campaigns and any other Grassroots marketing you may do will all be enhanced by the efforts you make in building a better website with content that will  be a benefit to your potential customers, clients, or patience.

The FASTEST way to get people to your website is by paying for the traffic. Adwords works.

The best LONG TERM MARKETING INVESTMENT is a methodical and well-planned investment in search engine optimization.

.

How to create blog posts

How to Create Website Content Fast and Easy

The title of this post is called how to create website content fast and easy. I’m not actuallyask an expert about marketing a small business online
writing this blog post, I’m saying it. I’m using a free tool. It’s a Google app called Voice Note II.

Voice Transcription Helps Create Website Content and Blog Posts Like This One Fast & Easy

This FREE app transcribes everything you say! I’m speaking into a microphone and my words are being transcribed into this program. It’s a great
tool which is saving me a lot of time and letting me write the way I speak.

Search Engines Love an Active Website

Adding fresh content to your website periodically is a really good idea because Google loves to see
a website that’s alive and in motion. A website which continues to add content is viewed by Google
as a website that has a higher level of authority in its industry. Even if you are in a small
business which only serves customers locally, you will be rewarded by having lots of activity on
your website, specifically new pages or blog posts added regularly.

While adding these pages to your website you will naturally be adding content which could be a match
to what people are looking for online. This is how you get your business and your website to show up
when someone is looking for a product or service like yours- even if they don’t already know you
exist. This is the magic of search engine optimization.

Optimize Your Website By Talking!

Talking into the microphone on a subject that’s on your mind- this could be as simple as describing
a product or a service, or telling the story about a service experience. You don’t have to know anything                                                                                                                                                                      about search engine optimization to better optimize your site.

SEO and Social Media Fuel Combined

You’ll be adding valuable content to your website, but this sort of content also makes excellent fuel for your social                                                                                                                                               media posts. Simply copy the website address also known as the URL into the post along with a sentence or two
about what the post is about and a photograph or image. Facebook will show your post to more people
if you include an attention-getting image. When they click the link or click the image your web
page or blog post will open for your audience to read. This click brirngs the person back to your
website. This is a little bit of extra website traffic. All website traffic is an indicator to
Google that your website is relevant. And relevancy is a criteria which Google uses to determine if
they’re going to show your website in the search results. Clicks from social media to your website
are a valuable component of search engine optimization.

Proof Read Your Transcription Thoroughly

After you’re done speaking to this voice recorder it will be necessary for you to proofread and make
some corrections and add some punctuation. But you will have created valuable website content which
will help your business. Of course this technology can also be used for drafting letters or emails.

Sure, it may lack the finer elementsof grammar but people can deal with this and it’s also fairly acceptable today in business talk so
long as you’re not in a white collar industry. If you are in a white collar industry then you should
have no problem fixing the grammar when you go back through the content and make your corrections.

I hope you find this information and this tool valuable to you. If you want to receive more useful
tips in technology or online marketing simply click here to subscribe to our One Good Idea
Newsletter. We will never bombard you with emails. Just good information delivered to your inbox a
couple times per month.

We also have a YouTube channel where you can subscribe consume tidbits of information
on short videos and you can subscribe to that in order to be notified every time a new video is
published. You never know when your next good idea could be a business breakthrough for you. It
happens all the time.

This blog post contains over 700 words. When I type I struggle to reach 300 or 400 words. By
speaking into the microphone I can make a more complete message which serves both my audience and my
search engine optimization goals.

Low tech free software

Productivity Tool-Screen Capture Technology

I love using the screen capture software. When I need to explain something I want one of my helpers to do, I just open Screencast-O-Matic.

Speed and Accuracy Increases With This Low-Tech Tool

I often work with people who aren’t in the same room with me. Sometimes they’re not in the same city, state, or country. When I need to get something done through my team of experts, I’ll use Screencast-O-Matic to capture what’s going on on my computer screen and speak to narrate my message and my instructions are crystal clear. This is a big time-saver and the message can be saved and reviewed by the recipient indefinitely.

I also use Screencast-O-Matic a lot when I want to explain something to a client. It’s great to be able to capture what’s going on on my computer screen and narrate the situation. Not only is it as good as looking over my shoulder, it’s actually better because they can watch it over and over again and save it for future reference if needed. It’s also easy to share the screen cast video with someone else or even use it to make social media posts.

Training Videos and Client Demonstrations

In the video accompanying this blog post I demonstrate how I was showing a client of mine this successes we’re achieving with their search engine optimization. It’s convenient for the recipient too because they can watch and listen instead of read which is often faster and more comprehensible.

Screencast-O-Matic is a free software. I pay $20 a year for the pro version because sometimes I make longer videos. I think they give you unlimited videos which are up to 10 minutes in length for free. But since I sometimes make longer videos I’m happy to pay a mere $20 to have longer-length videos. This software has been serving me well.

Can you use Screencast-O-Matic in your business? I’m finding it very useful. I hope you do too. If you like these tidbits of information then please sign up for my newsletter so you can be notified every time a New Edition comes out. Go to the small business University YouTube channel And subscribe. That’s another great way to be notified of small business tips and ideas.
And don’t forget, anything that’s on your mind about marketing your business online is fair game. Just ask me anything you want about your website, social media, email, search engine optimization, Google AdWords… I’m happy to help you out with some expert guidance.

Best practices according to google

Optimize Online With Photos

We live in a very visual world today. People consume more pictures and videos now that we have all have pocket sized devices with which to take photosask an expert about marketing a small business online
and record video as well as consume it. Pictures capture attention which then lead us to read on for details.

Effectively Use of Photos: Advice According to Google

This blog post is specifically focusing on recommendations by Google to optimize your local business profile page ( at this point in time it is
called the Google My Business Page, formerly known as Google Places).

Google recommends adding photographs to your Google my business page.
They say specifically that businesses who post new photos have a better chance of their business showing up on the search more often.

If Google is flat-out telling you this is a smart strategy for getting your business more visibility online, I think you should take their advice.
In the video embedded in this post I show a business which I’m aware of and their Google profile image use old and serves only to confuse ho tential
customers. See below for a snippet of Google’s advice.

The business is in Allstate Insurance Agency office. They have taken space in this little shopping center in New Jersey. The photograph which is the
profile photograph for this page does not show the Allstate Insurance office because the photo was taken before the Allstate Insurance office took
over the space. Ideally someone should go out and take a fresh picture of this Shopping Center and post it on the Google my business page. When a
business takes control of their Google my business page they have the ability to add unlimited numbers of photos. I would also recommend to the owner
of this agency to take photographs of the inside. Maybe get some photos of some smile and smiling employees, the Allstate logo, a picture of the
receptionist desk, and maybe the franchise owner. The old image of the shopping center should be removed entirely and refreshed with the new photo.
Besides Google there are other places where a local business profile and be optimized with fresh photos. There’s Yelp and yellow pages and business
finder and plenty of others. You never know how somebody is going to discover your business For the First Time online. It’s a simple exercise anyone
can do and it’s worth an investment of a couple hours to find your online profiles and optimize the information and the photographs.

Search engine optimization for local business

small business online marketing

3 Local Business Marketing Tips

One of the easiest ways to stand out online over your competition is by having a bigger and more complete website. What do I mean by that?ask an expert about marketing a small business online

Search Engine Optimization Is Much About Website Content

A website with more content matching what people are looking for is going to show higher in search results.

Most websites have about four five six pages. Home Page. About Us page. Contact Us. Our Services. Our Mission.
Testimonials. And most business owners can’t imagine what else they could possibly need on their website.

The way to expand your website is to add pages for every single product or service you sell. For example, it’s not
enough just to say you’re an electrician on your website. People don’t always look or an electrician. Sometimes they’re
looking for outdoor patio lighting. Where they may be looking for swimming pool lighting. Or motion detector lighting.
Or they may be looking for LED lights to replace their current lighting. There are all kinds of ways people look for the
things they want online and when you have a page dedicated to each and every service or product you provide you have a
greater chance of getting the higher positions on the search engines for that specific search. When people land on your
website and find that you have a page dedicated to exactly what they’re trying to buy, then your chances of getting the
call is drastically better.

If you own a bakery you might bake bread, rolls, cakes, pies, donuts, cupcakes, danish. Maybe you specialize in certain
items. I would suggest you make web pages or all your products. But you need to start somewhere so first you start with
the things that you specialize in- the things that are most important to you.

Let’s take pies for example. If it were my bakery I would showcase every individual pie that I sell on its own web page.
This way if someone is looking for the best pumpkin pie in town, your bakery would likely occupy the top position in the
search. And you can do this with every single item you sell.

Search Engines Favor Businesses Which Get A Lot of Reviews

Another vitally important aspect of local business marketing today he is acquiring lots and lots of favorable online
reviews. You need to have reviews on Google, Yelp and maybe TripAdvisor, or maybe Home Advisor, depending on your type
of business. It’s very important to ask your customers to review your business, especially when you know you’ve done a
great job serving them. The more favorable online reviews you have the greater the chance that you will show up higher
in search results especially on Google. But lots of people use Yelp as their search engine and your highly rated reviews
will go a long way and getting you new customers.

Mobile Friendly Websites Move Up In Search Engine Rankings

Mobile friendly websites are websites which change their visual form depending upon what type of device is accessing
them. We call this “mobile-responsive.” Google knows if your website is built on a mobile friendly platform. If it’s
not, and if there are other websites competing for the same positions in the search results, your website will drop down
on the results list  and mobile responsive websites will take its place.

If you our website is more than a couple years old there’s a good chance that it was made on a platform which is not
mobile friendly. It is crucial today to have a mobile-friendly website. Portable devices now account for about half of
all website traffic. The search engines favor websites which are mobile-friendly. If your website is not mobile friendly
it will drop lower and lower on the search results.

Your website and and should be an asset to your business. It should be a customer acquisition machine. Do you need any
help with these Concepts we are here to help. All you need to do is ask us some your questions and we’re happy to answer
without any cost of obligation.

monthly marketing calendar

Monthly Marketing Calendar for September, 2017

monthly marketing calendar

Get YOUR Monthly Marketing Calendar Delivered to Your Inbox Every Month, CLICK HERE

September, 2017 Holidays and Marketing Idea-Starters

Use this list to jog your mind so you can create interesting, attention-grabbing Social Media Posts, Blog Posts, In-Store Specials & Promotions, and Email Messages. 

Get one like this every month FREE! SUBSCRIBE HERE.

September – Monthly Holidays

Baby Safety Month
Better Breakfast Month
Classical Music Month
Fall Hat Month
Little League Month
Intergeneration Month
International Square Dancing Month
National Blueberry Popsicle Month
National Chicken Month
National Courtesy Month
National Honey Month
National Learning and Development Month
National Mushroom Month
National Papaya Month
National Piano Month
National Potato Month
National Preparedness Month
National Rice Month
National Sewing Month
Polycystic Ovarian Syndrome Awareness Month
Self Improvement Month
Whole Grains Month
National Suicide Prevention Month

March – Weekly Holidays                                                                                    

Sept 1 – 7

National Childhood Injury Prevention Week – September 1-7, 2017

Sept 4 – 8

National Payroll Week

Substitute Teacher Appreciation Week

National Waffle Week

Sept 10 – 16

National Suicide Prevention Week

National Biscuit and Gravy Week

September 9 – 11

National Days of Prayer and Remembrance

 

Sept 11 – 17

National Assisted Living Week

Child Passenger Safety Awareness Week

National Environmental Services Week

National Truck Driver Appreciation Week

National Nephrology Nurses Week

 

September 13 – 21

National Eczema Week

 

September 17 – 24

National Farm Animals Awareness Week

National Rehabilitation Awareness Week

National Singles Week

National Keep Kids Creative Week

National Security Officer Appreciation Week

 

September 25 – 30

Active Aging Week

Health Information and Technology Week

National Fall Foliage Week

 

DAILY HOLIDAYS             

9/1/2017              National No Rhyme (Nor Reason) Day

9/2/2017              National Blueberry Popsicle Day

9/3/2017              National Welsh Rarebit Day

9/4/2017              National Labor Day

9/5/2017              National Day of Charity

9/6/2017              National Read a Book Day

9/7/2017              National Beer Lover’s Day / National Grandma Moses Day

9/8/2017              International Literacy Day / National Ampersand Day / Stand Up To Cancer Day

9/9/2017              National Teddy Bear Day

9/10/2017            World Suicide Prevention Day / National Grandparent’s Day

9/11/2017            Anniversary of 9/11 / Patriot Day and National Day of Service and Remembrance

9/12/2017            National Video Games Day / National Day of Encouragement

9/13/2017            National Kids Take Over The Kitchen Day

9/14/2017            National Eat a Hoagie Day

9/15/2017            National LGBT Center Awareness Day / Greenpeace Day / Google.com Day

9/16/2017            National Play-Doh Day / National Stepfamily Day

9/17/2017            Wife Appreciation Day

9/18/2017            National HIV/AIDS and Aging Awareness Day / National Cheeseburger Day

9/19/2017            Talk Like a Pirate Day

9/20/2017            National Punch Day

9/21/2017            International Day of Peace

9/22/2017            AKC Responsible Dog Ownership Day / American Business Women’s Day

9/23/2017            National Great American Pot Pie Day

9/24/2017            National Cherries Jubilee Day

9/25/2017            National Comic Book Day / National One Hit Wonder Day

9/26/2017            National Pancake Day

9/27/2017            National Women’s Health and Fitness Day

9/28/2017            National Strawberry Cream Pie Day

9/29/2017            National Coffee Day

9/30/2017            National Hot Mulled Cider Day

Marketing calendar for August

August Holidays 2017

Hahah…and you thought there were no holidays in August!

Marketing Ideas for Small Business in The Dog Days of Summer

August Marketing Calendar

Monthly Holidays For August, 2017

National Crayon Collection Month
Family Fun Month
National Catfish Month
National Eye Exam Month
National Golf Month
National Peach Month
National Water Quality Month
Romance Awareness Month
National Coffee Month
National Goat Cheese Month

Get a Once Monthly Email For Fresh, Fun Marketing Ideas. SUBSCRIBE! CLICK HERE.

Weekly Holidays for the Month of August

August 1 – 7

International Clown Week
National Bargain Hunting Week
National Minority Donor Awareness Week

National Psychic Week
Simplify Your Life Week
World Breast Feeding Week

August 6 – 10

National Scrabble Week – August 6-10

Get a Once Monthly Email For Fresh, Fun Marketing Ideas. SUBSCRIBE! CLICK HERE.

August 7-13

National Fraud Awareness Week
National Farmers Market Week
National Health Center Week August

National Smile Week
National Apple Week
National Assistance Dog Week

Exercise with Your Child Week
August 8 – 12

Elvis Week – August 8-12

August 14 – 20

National Motorcycle Week
National Resurrect Romance Week
August 15 – 21

National Aviation Week

Get a Once Monthly Email For Fresh, Fun Marketing Ideas. SUBSCRIBE! CLICK HERE.

August 19 – Sept 5

Drive Sober or Get Pulled Over
August 25 – 31

Be Kind to Humankind Week

Daily Holidays

8/1/2017          National Raspberry Cream Pie Day / National Minority Awareness Day / Respect for Parents Day

8/2/2017          National Coloring Book Day

8/3/2017          National Watermelon Day / National Grab Some Nuts Day

8/4/2017          National Coast Guard Day

8/5/2017          National Mustard Day

8/6/2017          National Root Beer Float Day / American Family Day

8/7/2017          Purple Heart Day / Lighthouse Day

8/8/2017          National Happiness Happens Day / National Frozen Custard Day

8/9/2017          National Rice Pudding Day / National Book Lovers Day

8/10/2017        National Lazy Day / National S’mores Day

8/11/2017        National Sons and Daughters Day / National Presidential Joke Day

8/12/2017        International Youth Day / National Middle Child Day / National Garage Sale Day

8/13/2017        International Lefthanders Day

8/14/2017        National Creamsicle Day

8/15/2017        National Relaxation Day

8/16/2017        National Tell a Joke Day / National Rum Day / National Roller Coaster Day

8/17/2017        National Thrift Shop Day

8/18/2017        National Mail Order Catalog Day / National Ice Cream Pie Day

8/19/2017        Orville Wright’s Birthday / National Soft Ice Cream Day

8/20/2017        National Radio Day

8/21/2017        National Senior Citizens Day

8/22/2017        National Tooth Fairy Day

8/23/2017        National Hug Your Boss Day

8/24/2017        National Waffle Day

8/25/2017        National Whiskey Sour Day / National Kiss and Make Up Day

8/26/2017        National Dog Day / National Women’s Equality Day

8/27/2017        National Just Because Day

8/28/2017        National Cherry Turnovers Day

8/29/2017        International Day Against Nuclear Tests

8/30/2017        National Grief Awareness Day

8/31/2017        National Trail Mix Day

Get a Once Monthly Email For Fresh, Fun Marketing Ideas. SUBSCRIBE! CLICK HERE.

 

Small business marketing ideas

How to Advertise Free Online

The purpose of Small Business U. and the information we provide is to help business owners navigate the minefields of marketing, advertising, necessary computer equipment, tools & technology, and to protect you against perils and expense of misinformation so you can make better decisions on these topics.

This post is contains information which is easy to understand, easy to implement, requires no technical skills and, the value of which should not be underestimated.

There’s much more information in the article below than in the video. The video is 15 minutes but you can read the post in 6 minutes. 
If you have any questions or comments about anything on this video or article, CLICK HERE.

Free Online Advertising and Marketing For Any Small Business

There’s no need to be tech-savvy to leverage many of the free marketing and advertising resources on the web. Want more new customers? In this post you’re going to learn five ways to expand your online footprint so your business become can become more visible online. If you want new customers who don’t already know you exist, I’m about to teach you how to do it.

1. Do a Google Search of Your Phone Number

The first thing you do is type your business phone number into a Google search. Look at the results. I advise you to do this on a laptop or desktop computer so you can see all the search results.

 

You’re probably going to find your phone number is listed on some websites you’ve never heard of. Click on them. It’s very likely you have your business profile on websites you never knew existed!

However, many of them will probably have incomplete or sometimes incorrect information about your business.

Most of these websites will give you the opportunity to claim your listing and modify it. Take advantage of this free advertising opportunity.

A. Make sure your business address and phone number are accurate. Sometimes these websites get this Vital Information wrong.

B. Add your website address. If someone visits this page you want your website address to be there as a clickable link so they can visit your website directly.

C. Add your logo and photos. Most of these sites will allow you to upload dozens of photos. Take advantage of this, especially on Google and Yelp.

Local business marketing ideas

This image illustrates how you can have your business profile and website link on many different online directories and search engines. All these points get thousands or even millions of monthly visitors. And when you have a presence there, it creates a sort of gravitational pull when someone is online looking for a business, product or service like yours.

D. Thoroughly describe your business, products, and services. Use whatever resources these website make available. Take advantage of this and be as thorough as possible.

How to Keep Up With Your Competitors Online

2. Spy on Your Competitors Online and Expand Your Marketing Reach

This will be an eye-opener and a possible marketing breakthrough for your business. Type the phone number of your competitors into a Google Search and compare the results with yours!

Is your business listed everywhere your competitors are listed? If not click on those listings. Most of them will have a link or a button somewhere on the page which says “add a business.”

Add your business profile to every Free Directory possible. I’ve been providing this service to local business owners ever since the search engines and directories for local businesses first began to emerge and bring focus to “local business” marketing. I call it the internet gravity wheel.

It was and still is the cornerstone of my message in seminars consulting and services we provide at Small Business University.

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Online review strategies, advice,ideas

Online reviews are an amazing marketing opportunity. Read on!

Online Reviews as Free Advertising

3. Online Reviews-A Powerful (and FREE) Marketing Weapon

Yelp, Google, Home Advisor, Facebook, these are all places (and there are others) were you can acquire online reviews. These are valuable opportunities most businesses neglect. In fact, most business owners frown upon them because there is source of headache. But they truly are a marketing opportunity and I’ll explain why:

A. The Search for Online Reviews Puts Your Business in Front of More People Actively Looking for a Business Like Yours RIGHT NOW. Nearly 9 out of 10 consumers refer to online reviews when making buying decisions these days. If you have a presence on review sites, you will be seen. Often, you don’t even have the choice of having a presence on review sites because they’ll put you on without your knowledge. It’s a reality we have to live with so we might as well make the best of it. People who look at reviews are almost always in the process of making a buying decision very, very soon.

B. Take Control of Your Profile. When you intentionally add your business profile to review sites or claim a review site which is was done for you, then you will have the ability to modify and optimize your profile. You may also be notified by email (depending upon the site) when someone leaves an online reviews and this is the opportunity.

C. Positive Reviews

Obviously positive reviews are essential. And your business you should take every measure to make sure your customers know you plan to deliver a five-star experience. When I work with restaurants for example, I recommend printing and inserting a card inside the menu which reads something like this:  “Thank you for joining us for dinner. Your satisfaction is our priority. If your experience tonight is anything less than perfect, please let us know now. We’re here to serve you to the best of our ability and to deliver a great experience. The chef is in the kitchen right now whipping up his/her amazing creations and every one is made to order, so please be patient.”

On the bottom of this card, it reads: “To get our weekly specials list, coupons, and a birthday gift, fill out the form below” where thee’s a place for at least 2 names and email addresses.

By insisting that customer to let us know of any dissatisfaction now, during the meal, this card effectively gives the customer bit of responsibility for their satisfaction and has has effectively reduced negative reviews and improved the quality of reviews overall.

Further, those who fill out their contact information are clearly interested in returning to the restaurant and will likely cooperate if asked to provide a positive review. Even of you’re not in the restaurant business, can you think of a way to prepare your customers in advance to assure a quality experience?

D.  Negative Reviews: Turning Lemons into Lemonade.

Negative reviews can even turn positive if you handle them in a positive way. Let’s face it, some people just want to find something to complain about. Also, sometimes it’s possible to have a quality or service failure. Negative reviews are inevitable.

The good news is, you can respond to negative reviews and if you do it in a classy fashion, potential customers can read your classy of response. A classy response will garner respect for you. The negative review is neutralized. In some cases you can even win back the unhappy customer who could actually become a raving fan. This is good stuff.

E. Repurpose Your Reviews

You can copy and paste positive reviews from the review sites onto your own website. Adding a page of testimonials on your site is smart marketing. You can even link them back to their source (on Yelp, for example), which confirms their legitimacy.

YouTube as a Marketing Powerhouse and it’s FREE

Marketing with Youtube

Need help leveraging YouTube for your business? We can help! Call 1-866-799-2825 or CLICK HERE

My last and very effective recommendation for free advertising online is YouTube. By having videos on YouTube, You’re effectively adding content to the world’s number two search engine behind Google. YouTube videos can also be easily embedded onto your website. The topic of video marketing can fill a book. I won’t go into great length here but I WILL be writing more on this topic. I’m very passionate about it.

I will say that effective videos online are not like TV commercials. Instead, they’re more like helpful tips or demonstrations which add value to the consumer experience. Informational and demonstration videos position you as the helpful expert and your business as the trusted business in your field.

Anyone with a smart phone has a camera good enough to capture video to post on YouTube and your website. It’s truly a gift.

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If you have any interest in learning more about any of these topics, please give me your feedback here. Perhaps we can do a webinar or an online group discussion. Likewise, if you want me to go into depth in any of these topics let me know that too. Thank you for reading this post.

Learn about our Digital Marketing training for small business owners, CLICK HERE.

Small business Video marketing

Marketing Small Business With Video

This post is about using video to help you Market your Small Business Online. I’m qualified to talk on this subject because I’ve been using video for about 10 years at this point to market my wholesale business and specific merchandise in particular.

What are the benefits of using video for a small business like yours?

There are a lot of benefits to marketing your business with the help of video. I won’t mention them all on this blog post because the list would just be too long. Here are some of the highlights.

First of all, it’s super easy. Technology today makes it easy. If you have a smartphone, you have a video studio in your hand or in your pocket at almost all times. If you have a tablet or a laptop computer you have a video cam built in. A good quality webcam can be purchased for less than $30 and can be attached to any computer built in 2010 or later.

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YouTube for Marketing Your Small Business

Marketing your business on YouTube is free. It’s free to create your own broadcasting channel on the internet for the world to access. In your small business, the chances are you’re not really worried about communicating with the whole world, you just want to communicate with the local area that you serve or a certain demographic who may be interested in the products or Services you sell. What a gift!

By having a video posted on YouTube you are placing high-quality video content on the world’s second most important search engine. Yes, YouTube is the number to search engine behind Google. So many people today turn to YouTube so they can watch and listen to information rather than read it.

Good Marketing Requires Informational Videos, NOT Commercial Ads!

Good video marketing on YouTube means delivering value in the form of information, not commercials. People don’t tune in to YouTube to watch commercials. They tune in to either be entertained or informed. Unless you’re a magician, a singer, a comedian or offering some other form of sensational entertainment, stick with giving people want:  to get answers to their questions.  They want to know how to do something or otherwise scratch an itch to satisfy some curiosity or need to know.

YouTube Is Easy to Use

A YouTube video is easily embedded on any typical website without special skills. So you create a video, uploaded to YouTube, and grab a short piece of code which is readily available on your YouTube video and then paste it into a certain spot in the back end of your website. Again, it’s very easy to do and if you can’t or don’t want to do it it’s easy to find someone who can, it only takes a couple of seconds. Another good reason to create video is to have content for your social media posts. All you need to do is write a couple of sentences on a social media post and copy and paste a link right into the post and now your Facebook fans can read your post and watch your video.

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Online video is a gift that keeps on giving. It never goes away. If the video is good and people like it, they will watch it all the way through. When people watch your video all the way through YouTube recognizes this as valuable content. If people are watching it all the way through it naturally means people are getting something good from it. Google and YouTube are the same company. Their objective is to provide the best content results on the web. Therefore, if your video is popular it will become even more popular because people are watching it.

Making Viral Videos

You’ve probably heard the term viral video but you don’t need to create videos which go viral to be successful with video for your own small business. In the past 10 years I have accumulated approximately 1 million video views across all my videos on the Mazer Wholesale YouTube channel. Considering some videos get a million plays within a couple of days sometimes that doesn’t seem like much but 1 million video plays has resulted in helping me make tremendous numbers of sales totaling at least several hundred thousand dollars and maybe even more. Almost everyday people actually subscribe to the mazerwholesale YouTube channel. That means every time I make a video and post it on the mazerwholesale YouTube channel all of those 700 plus people are getting a an email from YouTube saying mazerwholesale just posted a new video. I am building an audience.
I have only just begun creating content for The Small Business University YouTube channel. I am determined to create value enough for small business owners all over the world to enjoy the content I share and eventually start subscribing to this channel. I hope you do. Thank you for watching this. There will be lots more to come. There are lots more valuable aspects to sharing your expertise and your products and services on YouTube and on your website. You are welcome to contact me personally anytime. The phone number is 866-799-2825 and I welcome you also too like our Facebook fan page which is small business you org

I’m Andrew Mazer founder of small business you and I’m passionate about helping small business owners succeed. Thank you so much for watching my videos and reading the blogs.

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