Want to get more visitors to your website? Of course you do! You'll be surprised at how healthy Pinterest can be for your website and your business. Why do I use the term, "healthy?" Because not only does more traffic to your website translate into more potential sales, but it also has a positive effect on search engine optimization.
I wrote a post and published a video a couple days ago about advice for Facebook marketing with a Business Fan Page. It was inspired by a video I watched describing a combination of 5 facts and tips on the topic plus a couple of extras I thought should be included. Like Facebook, Pinterest is also considered a social media platform, but it's quite different.
Today, while breezing through Google Analytics for my wholesale website, www.mazerwholesale.com, I took a look at how social media impacts visits to my website. I think my findings will be valuable to you because you can-
Pinterest generates traffic to your website because it's part search engine, part directory, and part social media. If you use the tool properly, people who are interested in what you do, make, or sell will end up on your website.
Adding content to your Pinterest account is easy. In the real world, it's akin to adding a photograph to a bulletin board with a push pin combined with orderliness of a photo album. So, on Pinterest, you add a "Pins" to a "Board". Here's an example: Let's say you're in the Boutique Clothing business. You would have 4 boards for clothing organized for each season and then clothing appropriate for each season "pinned" (posted) on its respective board.
Then you would have additional boards for Casual Wear, boards for Handbags and Wallets, and boards for new fashion styles as well as classic fashion styles. Each item pinned to a board can be linked back to its page on your website. This effectively drives more people to your website. Now, your website has a chance to do its job to bring this new visitor closer to engaging you with a phone call, clicking on your coupon or some other offer.
Is Pinterest right for your business? Probably is! CONTACT ANDREW MAZER for a FREE Pinterest Marketing Consultation. 1-866-799-2825
You don't have to do it all! I have not personally uploaded any posts (pins) to Pinterest in at least 2 years. After I learned how to do it properly (for driving traffic to my website), I taught one of my assistants how to do it for me. (That's what business owners do, right?)
As company which sells tangible products, my wholesale website is filled with 1000’s of images representing each item. Pinterest is an image-centric website and each image represents an opportunity for content on my Pinterest pages.
We backed off of adding content to our Pinterest boards more than a year ago. When I visit Google Analytics to look at traffic trends to my website, I STILL see Pinterest as the #1 social media referral source of traffic to the site. Organic Facebook, Twitter and Instagram content is short-lived as potential marketing material, but Pinterest content lasts and lasts. This is why I emphasize this is a worthwhile investment in time and effort.
In the past month, almost 8300 people visited my Pinterest content and 111 people engaged it. A number of new people started following Mazer Wholesale on Pinterest which means they'll get a notification in their email when we add new pins. Many others have "shared" some of our pins with people they thought would be interested. This is very strong marketing. (See the Mazer Wholessale Pinterest page, CLICK HERE)
Now, I’m not bragging about the numbers, nor do I proclaim to be a social media marketing maven, but this is a real eye-opener especially considering we’ve made zero effort on the platform for such a long period of time. This truly makes me feel a little foolish and I intend to immediately reengage with this media without delay.
Wondering how your business can leverage Pinterest? Trust me, you can. This article is not a tutorial on how to use Pinterest. It IS about opening your eyes to this platform as a real and beneficial driver of traffic and potential customers to your website.
If you’re not savvy to the Pinterest platform, I strongly suggest you take a half hour or an hour to peruse it or contact me to brainstorm some ideas on how it may be valuable to your business.
It may be difficult for you to imagine how your business can leverage this marketing weapon. If so, I invite you to comment on this post here, or better yet, on the Small Business U Facebook page where we could also get some feedback from others with experience with marketing on Pinterest.
What’s working on Facebook now? Facebook always seems to be changing, doesn’t it? In this post, I’m going to share 5 practical and easy-to-follow tips to make your Facebook efforts more effective.
Before I get started, I’ll make my confession right now: I don’t claim to be a prolific social media marketer or expert. I picked up these tips by watching a video which was sent to me by the folks at CoSchedule.com. These tips are practical and useful and I hope they stimulate you to action as they have for me. Look, I was so inspired, I’ve made a video, a blog post AND a Facebook post as a result of it!
Facebook Tip #1. POST ONE TIME PER DAY
That’s a relief, isn’t it? One time isn’t too overwhelming. But it's not without challenges. Small Business U provides a free monthly marketing calendar with more than 50 Idea-Starters. It's free. No opt-in required. Find a link on the home page at SmallBusinessU.org.
Facebook Tip #2. POST ON WEEKENDS TOO.
According to the video, they said “Facebook reports 32% higher engagement on Saturday and Sunday” and this makes sense because you figure people have more time to engage the social networks than during work days. I assume this would also be true for holidays. Either way, the recommendation is a 7-day-a-week effort.
Continue to the remaining 5 tips below the video.
Facebook Tip #3. BEST TIMES TO POST: 9am, 1pm, 3pm
These times make sense to me because the typical adult is probably in a bit if a rush getting out the door for work and not spending a great deal of time socializing online in before 9am. Presuming most of us arrive at work right around 9am, this is login time. Then, at 1pm is the first few minutes after we get back from lunch, a good time to check-in. And 3pm, the time our brains are a bit fried, we’re just ready for a little diversion. Sensible. It will do you good to analyse your posts’ statistics over the course of a couple of weeks to see if there’s a measurable difference relative to the time of day you post.
Facebook Tip #4. MIX YOUR OWN CONTENT WITH CURATED (SHARED) CONTENT
Good news…you don’t have to carry the whole load. I’m doing it here in this post-sharing someone else’s content. I learned something which was shared with me and now I’m sharing it with you. Sort of a hybrid, really. I’m adding a little of my own perspective and experience plus a couple of extra tips (the original content had 5 tips. I’ve added 2 to make it 7). There’s nothing wrong with sharing good advice as long as you’re being honest about it. In fact, sharing other people’s stuff and being open about it can get you a lot of traction in our world (a topic for a future post). Jay Baer, founder of Convince and Convert says 75% original content an 25% curated content is the recommended mix.
Facebook Tip #5. IF IT’S NOT STRONG, DON’T POST IT
The message here is: don’t post crap. Don’t get lazy. It’s better NOT to post at all than post junk your fans will ignore. Facebook’s algorithm penalizes weak posts. Of the millions and millions of posts made every day, Facebook robots are made to learn what good content looks like and which sources deliver it best. Good content gets better visibility, weak content gets penalized. Put up too much weak stuff and your Facebook fan page score will drop and you’ll have an uphill battle getting your future posts to rank and appear on the news feed.
Facebook Tip #6: USE VIDEO (or Great Images)
Most of the Facebook posts you see lately are heavy with images or with video. If you want your posts to be seen, use images or video. If you’re reading this post, it’s highly likely you were driven here first by watching a video.
Facebook Tip #7: LINK YOUR TWITTER ACCOUNT TO YOUR FACEBOOK FAN PAGE
In case you didn’t know (and a lot of people don’t), a Twitter account can pull in your Facebook posts. This means you don’t even need to login to Twitter to make a post there! While Twitter is nowhere near the marketing powerhouse Facebook is (for most businesses), there’s no harm in repurposing your content onto the social platform, especially when the process is seamless and automated. So set that up right now if you haven’t already done it!
Posts from your Facebook Fan Page need to deliver value in the form of worthy content.
If you want engagement in the form of clicks to your links (taking people back to your website), Likes and Shares, deliver thoughtful content with a purpose in mind.
My parents had an old-fashioned, inner-city hardware store in Philadelphia. My mom worked there almost every day. It was the kind of place where customers would walk in sometimes, even if they didn’t need anything, just to say hi. Why would anybody do that?
Yesterday, I clicked onto Facebook and an acquaintance of mine, Jeff Giagnocavo was doing a Facebook Live video on a topic which is near and dear to my heart. Jeff is a customer experience fanatic…and he’s good at it.
Jeff owns a mattress store- Gardner’s Mattress & More in Lancaster, PA. and he also teaches other mattress retailers how to compete in their marketplace.
He was talking about his experience with a local hobby shop and how, after going there at least 8 times within 10 days and spending about $1200 in that period of time, the guy who attended to him prior didn’t even acknowledge him the next time he walked back into the store…all within a 2-week period. I find this just as ridiculous,pathetic and stupid as Jeff.
The Best Kind of Customer is the one who comes back because they like you, they feel a friendship, a kinship. It transcends price almost every time.
I’ve written on this subject many times in my One Good Idea Newsletter. Growing up in the hardware store and watching how my mom, dad and older brother were on a first-name basis with probably HUNDREDS of customers, it has just come naturally to me to be friendly and enjoy interacting with my customers. The customer experience I’ve always delivered has really just been for me. Not out of obligation and not because I want to separate my customers from their money, but it’s my joy to serve people and be friendly. The byproduct is a better business, almost impervious to competition.
Jeff has made a commitment to get his boys into a specific hobby. I’m sure he’s on the lookout for an alternative source for supplies by now.
In 1986, at age 21 I opened up a wholesale company which supplied hardware stores, discount stores and $1 stores. I have always noticed, in the most successful stores, the owner or the owner’s spouse ran the cash register…just like my family’s hardware store.
“Got everything you need? Do you want a key chain for those key’s you just got copied? Nice to see you again. THANK YOU.” It’s not a sales pitch. It’s not rude. It’s friendly and it’s helpful. I would like to think this would be the default human mindset. The storekeepers I’ve experienced and served who manned their cash register and approached life, business and their customers with genuine gratitude always seemed to be happier, have a stronger bond with their customers and have a stronger business.
My friend Jeff sells mattresses and related sleep-related products. It’s a very competitive industry. He and his partner are hard workers and forever students of marketing strategies. The customer experience is an area in which no chain store can compete and Jeff is vigilant to this end.
Why would anyone want to walk into a hardware store just to say hello? Because they felt like a friend. THIS is the #1 easiest, cheapest, most honest and natural marketing strategy a local business can apply. You don’t need to study it. You don’t need to pay a consultant to teach it.
Each one of the following suggestions will make your business better starting today.
It’s SO easy to stand out these days just by following the Golden Rule: Do Unto Others As You Would Have Others Do Unto You. So simple. So obvious and yet, so rare. Do THIS and differentiate yourself and your business from the pack.
Today, on the Small Business University Business Owners Mastermind Facebook Group one of our members asked the question how often should I post a blog on my website for good SEO? It’s a great question. I’ve been using website content, including the blog to improve search engine optimization results for my own websites and my clients’ sites for years. It’s always good when people find and click on YOUR website in the organic search results when they’re looking for information, a business, a product, or service like yours.
Although SEO isn’t the only reason to add blog posts to your website, any time you can get new visitors to your site because they happen to be searching online for the subject you’re writing about is a good thing. The chances of this happening will increase by continually adding content. I always tell my clients, prospects or audience: Google loves a website in motion. A website which continues to grow with informational content is more likely to be picked up and put on display by the search engines than a website which is stagnant.
The more your website imitates real-world media, the better.
Think of a website as a magazine. A magazines typically come out periodically (that’s why they’re called “periodicals”). Unlike a book which gets put on a shelf after you read it (most likely never to be read again), a new edition of a magazine comes out regularly with new and fresh content. The web is all about information. The more information your website delivers and makes available to your audience, the better. It’s the search engines’ job to deliver the best, most relevant search results on the screen for each search query. (Google is the best at it. That’s why it’s far and away the #1 most used search engine.)
Each blog post you put on your website is equivalent to adding a page to it. So, if you add one post to your blog every week, your website will be 52 pages bigger by the end of the year. Most websites are built with 6-10 pages. After a year, yours will be 60-70 pages. Presumably, your website will be rich with useful and relevant content. Think this will make a difference in your website traffic? You bet!
As often as reasonably possible. If you have plans to make your website a lead-generation tool, a revenue stream, an asset to your business, you should look at it in the same light you do any other for of prospecting and customer acquisition activities and investments. Building out your website is a long-term play and it usually pays dividends. It’s not easy. Nothing worthwhile is.
Blog content matters. Google algorithms understand the different between blatant keyword stuffing and natural, useful communication. When you write a blog post, it’s vital to be writing for the purpose of being useful to your audience and prospective customer. Blog posts, just for the sake of forcing out content isn’t going to help you. Think about the magazine example again. If the magazine articles suck because they were written just for the sake of getting the material out to the news stands, the magazine would quickly fail. You don’t need to be a prolific writer, but you DO need to focus on adding value, keeping in mind the questions your audience and prospects have going on in their mind. (Hence, the reason I’m writing THIS article.)
Google interprets the value of your content largely by the amount of time people spend consuming it. This is the main reason for making your content relevant and not just dumping a whole bunch of jargon on your blog. You want to post good quality and relevant posts you’re proud to share. Pasting your posts onto your social media is a great way to drive people to your blog. This helps your website’s SEO by virtue of people visiting your blog and spending the time reading it. The more this happens, the more Google will be inclined to show your post in the search results for the same or similar searches.
There are numerous ways to make your blog ever more SEO-friendly. Some of them are happening on this very post. THIS post is about blog post frequency and content relevance. You’ll have to wait until next time to learn some of the other on-page and behind-the-scenes SEO secrets.
Let me know if you liked this post. I would appreciate your comments and questions.
One good idea is all it takes to make a big impact on your business and your life. This is the theme and theory behind The One Good Idea Newsletter.
The January 2017 edition contains over 50 idea-starting topics for a full month’s worth of Facebook Posts, Twitter Posts, Emails, Print Ads, Direct Mail and In-Store Promotions.
You want your audience to READ, LIKE, and SHARE your marketing messages. Pluck some of these Fun-Provoking topics and bolster engagement and interaction.
To view and download this edition of THE ONE GOOD IDEA NEWSLETTER, CLICK HERE
Please share this with a friend in business!
The popular idiom, “a picture is worth 1000 words” expresses the significance of images in written communication. If a picture is worth 1000 words, it’s a great advantage to use more of them on your website. In this post, I’m going to share my advice and opinion about using images on a small business website. I will use examples with a few different types of businesses so you can hopefully imagine your business type within one of them.
Photos on a website are more important now than ever. Why? Because as the speed of life and information continue to increase, the human attention span decreases. Images are the preferred source of introduction to your
message. Want people to learn more about your product or service? Include some compelling images. If the image(s) pass the test, people will stick around on your website a little longer to absorb more of the content (and maybe even read a few words!).
Can you imagine a home remodeling company who doesn’t have photos of the finished basement or new kitchen project they just completed for a client? What’s going to work better, a bullet-point list of your services or actual photos of your completed jobs? It’s a no-brainer, yet most websites have few images displaying their masterful work.
Can you imagine custom cabinet maker who doesn’t have pages and pages on his website showcasing his imagination and craftsmanship? I see it all the time. What is the purpose of your website if not to show off your product? Talking about your “pride in workmanship”, or “dedication to excellence” is mundane and empty. The proof is in the pictures!
Ever visit a restaurant website and the website is 80% words and 20% photos (usually of their empty dining room)? Silly, don’t you think? How are restaurants advertised on TV? With images of hot, steamy food, and often in the process of being served to wide-eyed, smiling people.
Want to really stand out? People are skeptical of testimonials typed out on a website. Picture testimonials pack a punch unlike anything else you can deliver (besides video testimonials which I’ll cover another time). Picture testimonials, just like other images will capture attention but the marketing message they deliver is more powerful than just about anything you can say about your company, your product or your service. If you get the chance, ALWAYS capture a picture testimonial.
The content on your website should communicate with your potential customers AND the search engines. If you want your business discovered by people who don’t already know you exists, the written content on your website plays a big role. The search engines DO read your website. Strategically-written web copy plays a very important role in search engine optimization, BUT let’s not get caught up with concern about this right now. For now, let’s stay focused on images because THEY are the website content focus of this post.
Although people have very little patience for reading, they will read if the images and headlines first catch there attention. Think about a magazine article. The first thing to catch your attention is the featured image, THEN it’s the headline. If you’re not captured by the image and headlines initially, you’re likely to turn the page pretty quickly…just as you’re likely to do when you visit a website with small type and few uninteresting images.
In the previous paragraph, I mentioned how the featured image and the headline of a magazine article largely determine the chances you will read the article. These are the first and most widely consumed pieces of content on a magazine page or a web page. The next most consumed (or read) piece of content is the picture caption: the small type describing the picture or the purpose of the picture on the page.
When uploading an image onto a website, depending upon the website builder platform, there’s usually a way to add a description of the picture, a caption, and an Alt-tag. They’re all marketing opportunities. I just described the importance of the caption. The Alt-Tag and the description fields actually communicate the purpose and the content of the image to the search engines. This is a further reason and benefit to plow on the images.
If you have a smartphone, you have all the tools you need to capture images and video to use to make a better, more marketing-oriented website. If you could never see yourself taking care of uploading the images onto your website and making the modifications which will make your website into the marketing machine is can and should be, let me help you. Call Andrew Mazer at Small Business U: 866-799-2825
“A website should be considered and treated as a valuable employee who shows up every day and delivers more value to your business than the wage you pay.”
“How much do you charge for a website?” That’s the first question all business owners ask when shopping for a new website. It’s a fair question. However it’s not the right question.
A better question is “Can you make me a website to help me build my business?” Or, can you build a website to generate leads (make sales, make my phone ring, show up on Google searches [you get the idea]) for my business?” Want to talk about some website strategy? CLICK HERE
A lot of thought, planning, marketing skill and experience is required to make a website work. A good website is a customer-acquisition revenue-generating marketing machine.
What you don’t know about marketing your business online could be (and probably IS) costing you a fortune. Investing in a “cheap” website just for the sake of having a website WILL cost you a fortune in missed opportunities to get new customers and grow your business. There’s no doubt about it. Investing in a marketing website which enhances your business, works together with your other marketing efforts (online and offline), serves your customers and potential customers, and rises to the top of the search engines so people find your business online, will pay for itself many times over.
A “cheap” website will cost you a fortune. Yes. It will cost you a fortune in missed opportunities to land new customers. It’s really not possible to build a good, productive website on the cheap. It requires too much time in planning, research and development (not to mention skill). Want to talk about some website strategy? CLICK HERE
Moments ago, I watched a commercial by Wix.com, a do-it-yourself website building platform. The ad demonstrates in high-speed how a small business website can be created quickly and easily and for as low as $14/month. What you DON’T see in the ad is the time it takes to understand how to use the program, upload your images, developing the contents and typing it all in and choosing the design and layouts of the pages. They also don’t tell you how to optimize the website and its individual pages so the search engines (like Google, Yahoo & Bing) show it when people are looking for a business, product or service like yours.
In short, your cheap website will take a lot longer and than you thought, it’ll be more difficult that you think, and will likely come up short in becoming a marketing asset.
A good website is not an expense. It’s among your most valuable business assets. When choosing a website designer for your new website you want to look for someone who has experience in marketing. You want someone who either knows your business and the industry in which you work or knows how to ask you the right questions about them. They also need to ask you your goals.
Most business owners don’t understand what’s possible…what a website can really DO for their business. Therefore their goals, if they have any website goals at all, are vague at best. Most website developers are NOT marketing professionals and that’s okay…ask long as there’s a marketing professional on the team.
Your website is worth more than your car. With a good website, you’ll be able to buy cars. A good website will bring you new customers, clients, or patients. A good website can make your business 2x-10x more valuable. A cheap website will cost you a fortune. A good website can make you a fortune. Don’t be cheap on your way to success. Want to talk about some website strategy? CLICK HERE
Don’t be like all the Big-Dumb companies. Be unique with your marketing!
Here’s a list of not-so-common topics you can use to spice up your marketing and STAND OUT!
Themed promotions grab attention and create a bond between you and people passionate about a cause or subject.
Marketing Idea Starters
12/1 is National Pie Day
12/2 is National Fritters Day & National Mutt Day
12/3 is National Roof Over Your Head Day
12/4 is National Cookie Day
12/5 is Bathtub Party Day and National Blue Jeans Day
12/6 is Saint Nicholas Day and National Gazpacho Day
12/7 is Pearl Harbor Day and National Cotton Candy Day
12/8 is National Brownie Day
12/9 is National Pastry Day
12/10 is Human Rights Day
12/11 is UNICEF Birthday
12/12 is Gingerbread House Day and Poinsettia Day
12/13 is National Cocoa Day
12/14 is National Bouillabaisse Day
12/15 is National Cupcake Day and Bill Of Rights Day
12/16 is National Chocolate Covered Anything Day
12/17 is Maple Syrup Day
12/18 is Answer the Phone Like Buddy The Elf Day
12/19 is National Hard Candy Day
12/20 is National Sangria Day
12/21 National Flashlight Day and Winter Solstice
12/22 The first gorilla (named Colo) was born in captivity in 1956
12/23 is Festivus (for the rest of us)
12/24 is Eggnog Day and Chanukah begins
12/25 is Christmas Day and National Pumpkin Pie Day
12/26 is National Candy Cane Day and National Whiner’s Day
12/27 is National Fruitcake Day
12/28 is National Chocolate Candy Day & Natl. Card Playing Day
12/29 is National Pepper Pot Day (the soup that won the war)
12/30 is Bacon Day
12/31 Some Celebrate a Universal Hour of Peace
AIDS Awareness Month
Human Rights Month
Root Vegetables and Exotic Fruits Month
National Gratitude Month
National Georgia Pecan Month
National Tie Month
Do you have a really special product or service you’re really good at, love to do and make good money at it? This is really common in most businesses. In fact, a lot of businesses started with one single item or service which was the seed, the foundation, from which the business grew. This article is a demonstration on how to get your business and your website to become visible for specific items or services you provide.
You may have a number of items or services you’ve become excellent at delivering. I’m suggesting you start with one and periodically, systematically and consistently add one more. Start with the ones you’re passionate about, the ones which are profitable and the ones for which you have a great reputation. We don’t make nor sell blueberry pie, but I’m going to demonstrate how to become visible for the item. This blog post will be dated and I will watch to see how long it takes for Small Business U to show up in search results for a dessert treat which many people may, at any given time, type into a search:
If you’re in the mood for a delicious slice of blueberry pie, you have found it here at SBU in Cherry Hill, New Jersey. You may think Cherry Pie would be the pie of choice here in Cherry Hill, (and believe it…we make a darn good cherry pie too), but it’s really just a matter of taste!
Did you know that Hammonton, New Jersey is the Blueberry Capital of the World? It’s true. Right here in South Jersey we’re blessed with an abundance of plump, sweet, delicious blueberries and all the pies we make all year ’round are made with blueberries grown right nearby.
Stop by for a slice of blueberry pie. Would you like a scoop of ice cream with that? How about a fresh, hot cup of coffee?
Whole blueberry pies are also available right here in our Cherry Hill location. We’re just minutes away from Philadelphia, Marlton, Haddonfield, Voorhees, Moorestown, and Mount Laurel.
Blueberry Pies Come With a Selection of Crusts
It’s always worth the trip to our Cherry Hill store in Southern New Jersey because you’re almost always going to experience a new twist on blueberry pie. Depending on the season we may have up to 6 different crusts on our freshly baked pies. The Almond Crumble is a favorite in late summer and fall. We make the lattice-crust blueberry pie every day sprinkled with course-ground raw sugar crystals.
Blueberry pie lovers, come and enjoy this South Jersey treat in our one and only location in Cherry Hill, NJ
Although we have the best blueberry pie recipes, this one is pretty good too: http://www.kingarthurflour.com/recipes/blue-ribbon-blueberry-pie-recipe
Well, for now it right here at SBU but it could be YOU.
This is an example of what’s called Organic Search Engine optimization. By the merit that this post will probably ra-nk highly for likely searches for blueberry pie in areas around South Jersey, -Philadelphia, and other towns in the area, it is evidence my systems and processes are effective. The sales you will make by having a presence on the search engines will far outweigh the cost, time and effort to optimize a post or page on your website for a specific product or service you’re passionate about and profitable.
For more great tips about marketing your business online check out http://smallbusinessu.org/get-your-customers-to-post-on-facebook-for-you-2-the-check-in/
If you want to learn the intricacies of making almost any item or service you want to sell become visible online, call 888-275-3490.
What is Marketing Automation? First, let’s define automation:
Automation is the process by which meaningful tasks are efficiently accomplished by a system or process by machinery or technology, which reduces the need for human involvement.
The result of automation is consistency, efficiency, predictability, higher productivity, speed, reduced cost, thus greater profitability.
Consistent, predictable, efficient, productive, cheap and profitable results from your marketing efforts and investments can be yours.
Marketing automation means acquiring customers and keeping them coming back for more.
Marketing Automation means gently keeping in touch with your existing customers. Never forget, it’s not your customer’s job to think about you and remember you. It’s YOUR job to think about and remember them. Automation will do this for you.
Marketing Automation also also means gently keeping in touch with prospective customers who have shown interest in your business, product or service. Prospective customers have visited your website. A website with a purpose is more than just a brochure. It’s a sales representative and an ambassador. Done well, it can initiate a relationship, deliver information and gently invite your new prospect to come do business with you…AUTOMATICALLY.
You already have all (or most) of the component parts of a marketing automation machine. These components exist in almost every piece of printed material, social media activity, your website, print ads, coupon ads, table-top signage, business card, your 30-second elevator speech,and even your Little League team sponsorship. Each of these are examples of marketing.
Question: What Do People Respond To?
Answer: An Offer or a Deal.
As a small business, your best marketing investments are made with direct-response marketing. Direct-response is how to get customers now and how to get customers to raise their hands and say, “Yes. I’m interested.” This is accomplished with an offer. An offer come in many forms. An offer could be a coupon, a gift, an information piece, a book, a how-to guide, or anything of value an interested prospect would accept from you in exchange for their contact information. This is how you fuel your Automated Marketing Machine.
The late Chet Holmes, a marketing genius and author and consultant to major companies and entrepreneurs gave speeches and seminars. Over time, polled audiences by the thousands during his live events. He asked for a show of hands if people where “in the market” for such things as tires, cars, home remodeling, carpeting, technology, etc. What he found was, across the boards, only 3% of any market is in the “buying mode” now.
Observe the diagram on the right hand side of this page. It doesn’t say only 3% of all people are prospective customers. It says 3% are buying now. 7% are prospects.