For business owners to make good choices about marketing services, especially internet-related marketing services, it’s important they have an understanding of how things work and why they work. It’s great to have faith in your service provider but they should be able to demonstrate and prove their recommendations and strategies work AND do it in language you can understand. Anything less is gambling with your marketing dollars and you won’t find out if you’re wasting money until it’s way too late.
Small Business U is believes every business owner (or their permanent, high-ranking staff) should have at least a baseline level of understanding and competence in matters of their online marketing. Now they can know how to make good choices and to be involved in managing the marketing process.