Having trouble making sense of Facebook to market your small business these days? Here are a few good ideas to get your business noticed on a small or $0 budget.
You’ve heard about using OPM (Other People’s Money). With Facebook, you can use OPA: Other People’s Audience. I’m specifically talking about the Facebook friends of your customers and employees.
Consider enticing your customers to do a check-in when they come to your business. With an average of over 338 Facebook friends (some have way, way more), a check-in could reach dozens of a customer’s Facebook friends. They see your customer’s name, the name of your business, and even a map showing your location.
A check-in gives your business credibility, similar to an online review. Your business is “worthy” of a check in…like a seal of approval. This kind of advertising is very valuable. It’s also free. But I strongly recommend an ethical bribe, like a discount on a product, or something free. Pile on the check-ins every day!
Bonus Tip: Make it a Selfie! Encourage your customer/guest to post a photo of him or herself included with the check-in. This gives the post more visibility.
Scrolling through the Facebook feed, you’ll notice almost every post you see either has an image (photo) or a video. Facebook knows people pay more attention to posts with this type of content. I recommend posting photos and videos of your product, your services, or your food. Explain the photo or video in words in the post. These posts will usually get pretty strong visibility, PLUS, the words you use in your post becomes searchable content. Yes, Facebook is a search engine in its own right. Facebook users search for content in the search bar at the top of the Facebook page.
Bonus Tip: Get your customers to be a part of the demonstration. Tag them in the post and/or encourage them to use the photo with their own check-in.
Most, if not ALL your Facebook posts should have readable content and a link back to your main website. The link should carry the Facebook user to a page specifically congruent with the message on the post, and an offer to select a coupon and leave their email address…and perhaps an offer to buy something right then and there.
These aren’t the only good ideas, of course. Have any good ideas of your own to share? If you do, just leave a comment at the bottom of this page.
Andrew Mazer, Founder of Mazer Wholesale, Inc. established since 1986. In 1996, I began marketing my wholesale business online. In 2009, I began helping other business owners market THEIR business online. I am the author of The Business Owner's Guide to Marketing Online, The Groupon Solution, and The One Good Idea Newsletter. Contact me at Andrew@smallbusinessu.org