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Marketing Ideas for September, 2018
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September 2018 Marketing Ideas Calendar
Monthly Holidays In September, 2018
National Italian Cheese Month: “September is National Italian Cheese Month, and there’s no better time to celebrate the buttery, bold, creamy, crumbly and nutty Italian Cheeses that are essential to our favorite Italian fare.” Surely a fantastic topic to tie into an ad, email, social media post, or promotion, for any Italian restaurant or pizzeria.
Pulmonary Fibrosis Awareness Month
National Self-Care Awareness Month: Self–Care Awareness Month in is a time to remind us that taking care of ourselves, first and foremost, is essential. Self-care is often neglected in our everyday lives. This holiday can be used to promote fitness-related businesses such as Personal Trainers, Yoga Instruction, Massage Therapy, Chiropractic, Health Food Stores, restaurants with an emphasis on healthful choices, and restaurants wishing to promote healthy menu options.
Baby Safety Month
Better Breakfast Month
Classical Music Month
Fall Hat Month
Little League Month
International Square-Dancing Month
International Update Your Resume Month
National Blueberry Popsicle Month
National Chicken Month: Another obvious promotional opportunity for restaurants of all kinds. “Add chicken to your salad…, Chicken Wing Specials, All Chicken Dishes Come With…”
National Childhood Cancer Awareness Month
National Childhood Obesity Awareness Month
National Courtesy Month
National Honey Month
National Library Card Sign Up Month
National Mushroom Month
National Papaya Month
National Piano Month
National Potato Month
National Preparedness Month
National Rice Month
National Sewing Month
Save Your Photos Month
Self-Improvement Month
Whole Grains Month
National Suicide Prevention Month
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Famous September Birthdays
9/5 Freddie Mercury
9/8 Bernie Sanders
9/9 Colonel Sanders
9/15 Prince Harry
9/21 Stephen King
9/26 Serena Williams
Weekly Holidays in September, 2018
Sept 3-7
National Payroll Week
National Childhood Injury Prevention Week
National Waffle Week
Sept 8-10
National Days of Prayer and Remembrance
Sept 9-15
National Environmental Services Week
Line Dance Week
National Assisted Living Week
National Suicide Prevention Week
Sept 15-22
National Farm Animals Awareness Week
National Rehabilitation Awareness Week
National Keep Kids Creative Week
Sept 23-29
Child Passenger Safety Awareness Week
Active Aging Week
Sept 26 -Oct 2
National Fall Foliage Week
Uncommon Daily Holidays in September, 2018
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9/1/2018 National Tailgating Day
9/2/2018 National Blueberry Popsicle Day
9/3/2018 Labor Day
9/4/2018 National Newspaper Carrier Day / National Wildlife Day
9/5/2018 National Cheese Pizza Day
9/6/2018 National Read a Book Day
9/7/2018 National Food Bank Day / National Lazy Moms Day
9/8/2018 National Pediatric Hematology/ Oncology Nurses Day
9/9/2018 National Teddy Bear Day / National Grandparents Day
9/10/2018 National Swap Ideas Day
9/11/2018 Patriot Day and National Day of Service and Remembrance
9/12/2018 National Video Game Day
9/13/2018 National Peanut Day
9/14/2018 National Eat a Hoagie Day
9/15/2018 National Online Learning Day / Greenpeace Day / Responsible Dog Ownership day
9/16/2018 National Step Family Day / National Working Parents Day / Wife Appreciation Day
9/17/2018 National Apple Dumpling Day
9/18/2018 Air Force Birthday / National IT Professionals Day
9/19/2018 Talk Like a Pirate Day
9/20/2018 National Pepperoni Pizza Day
9/21/2018 National POW/MIA Recognition Day
9/22/2018 Elephant Appreciation Day / National Hunting and Fishing Day / American Business Women’s Day
9/23/2018 National Great American Pot Pie Day
9/24/2018 National Cherries Jubilee Day / National Punctuation Day
9/25/2018 National Comic Book Day / National Voter Registration Day
9/26/2018 National Pancake Day / National Women’s Health & Fitness Day
9/27/2018 National Chocolate Milk Day
9/28/2018 National Good Neighbor Day
9/29/2018 National Family Health and Fitness Day USA
9/30/2018 National Love People Day
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August 2018 Marketing Idea Calendar
Ideas for August 2018 promotions, emails, and social media posts
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Monthly Holidays
National Crayon Collection Month
Family Fun Month
National Catfish Month
National Eye Exam Month
National Golf Month
National Peach Month
National Water Quality Month
Romance Awareness Month
National Goat Cheese Month
Happiness Happens Month
National Sandwich Month
National Panini Month
National Brownies at Brunch Month
Get ready for Kindergarten Month
Black Business Month
National Immunization Awareness Month
Children’s Eye Health and Safety Month
International Peace Month
MedicAlert Awareness Month
Motorsports Awareness Month
Spinal Muscular Atrophy Awareness Month
National Back to School Month
Birthdays
8/3 Martha Stewart
8/4 Barack Obama
8/13 Sarah Huckabee Sanders
8/17 Robert DeNiro
8/19 Bill Clinton
8/23 Kobe Bryant
8/26 Mother Theresa
8/29 John McCain
Weekly Holidays
August 1 -7
International Clown Week
National Cleanse Your Skin Week
Simplify Your Life Week
August 6-12
National Bargain Hunting Week
International Assistance Dog Week
Exercise with Your Child Week
August 7-13
National Fraud Awareness Week
National Farmers Market Week
National Stop on Red Week
National Hobo Week
August 13-19
National Health Center Week
Elvis Week
National Aviation Week
National Resurrect Romance Week
August 25-31
Be Kind to Humankind Week
Daily Holidays
8/1/2018 Respect for Parents Day / National Raspberry Cream Pie Day
8/2/2018 National Coloring Book Day
8/3/2018 National Watermelon Day / National IPA Day
8/4/2018 National Chocolate Chip Cookie Day
8/5/2018 National Friendship Day / National Sisters Day
8/6/2018 National Root Beer Float Day
8/7/2018 Purple Heart Day / National Night Out Day
8/8/2018 National Dollar Day
8/9/2018 National Book Lovers Day
8/10/2018 National Lazy Day / National S’mores Day
8/11/2018 National Son’s and Daughter’s Day / National Garage Sale Day / National Presidential Jokes Day
8/12/2018 National Vinyl Record Day
8/13/2018 Left Handers Day
8/14/2018 National Creamsicle Day
8/15/2018 National Relaxation Day
8/16/2018 National Tell a Joke Day / National Roller Coaster Day
8/17/2018 National Thrift Shop Day
8/18/2018 World Honeybee Day
8/19/2018 National Soft Ice Cream Day
8/20/2018 National Radio Day
8/21/2018 National Senior Citizen Day
8/22/2018 National Tooth Fairy Day
8/23/2018 National Sponge Cake Day
8/24/2018 National Peach Pie Day
8/25/2018 National Park Service Founders Day
8/26/2018 National Women’s Equality Day / National Dog Day
8/27/2018 National Just Because Day
8/28/2018 National Bow Tie Day
8/29/2018 National Chop Suey Day
8/30/2018 National Grief Awareness Day / National Toasted Marshmallow Day
8/31/2018 National Matchmaker Day / National Trail Mix Day
Marketing Ideas Calendar for February 2018
Monthly Holidays
Free and Open Source Software Month
American Heart Month
An Affair to Remember Month
Black History Month
Canned Food Month
Creative Romance Month
Great American Pie Month
National Bake for Family Fun Month
National Bird Feeding Month
National Cherry Month
National Children’s Dental Health Month
National Grapefruit Month
National Heart Month
National Hot Breakfast Month
National Library Lover’s Month
National Macadamia Nut Month
National Snack Food Month
National Weddings Month
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Famous February Birthdays
2/6 Ronald Reagan
2/7 Charles Dickens
2/12 Abraham Lincoln
2/17 Michael Jordan
2/18 Enzo Ferrari
2/22 George Washington
2/24 Steve Jobs
2/25 George Harrison
2/28 Randi Zuckerberg
Weekly Holidays
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Feb 1-4
US Snow Sculpting Week
Feb 1 – 7
Women’s Heart Week
National Patient Recognition Week
Solo Diners Out Week
Feb 5 – 11
Burn Awareness Week
Boy Scout Anniversary Week
Feb 7 – 14
International Week of Black Women in the Arts
Dump Your Signficant Jerk Week
National Crime Prevention week
Feb 12 – 18
Children of Alcoholics Week
International Friendship Week
Random Acts of Kindness Week
Feb 14 – 21
Alzheimers Disease and Dementia Staff Education Week
Learning Disabilities Week
Feb 19 – 25
Brotherhood / Sisterhood Week
Pay Your Bills Week
Build a Better Trade Show Image Week
Feb 26 – March 4
Telecommuter Appreciation Week
Peace Corp Week
Daily Holidays
Get your Monthly Marketing Ideas Calendar delivered every month. CLICK HERE.
2/1/2018 National Freedom Day
2/2/2018 Groundhog Day
2/3/2018 National Missing Person Day
2/4/2018 National Homemade Soup Day
2/5/2018 National Weatherpersons Day
2/6/2018 National Frozen Yogurt Day
2/7/2018 National Send a Card to a Friend Day / National Periodic Table Day
2/8/2018 National Boy Scouts Day / National Kite Flying Day
2/9/2018 National Pizza Day
2/10/2018 National Cream Cheese Brownie Day
2/11/2018 National Inventors Day
2/12/2018 National Clean Out Your Computer Day
2/13/2018 Fat Tuesday / Safer Internet Day
2/14/2018 Valentines Day / National Organ Do nor Day
2/15/2018 Singles Awareness Day / National Gumdrop Day
2/16/2018 National Caregivers Day
2/17/2018 National Random Acts of Kindness Day
2/18/2018 National Drink Wine Day
2/19/2018 Presidents Day
2/20/2018 National Love Your Pet Day
2/21/2018 National Sticky Bun Day
2/22/2018 National Chili Day
2/23/2018 National Dog Biscuit Day
2/24/2018 National Tortilla Chip Day
2/25/2018 National Clam Chowder Day
2/26/2018 National Tell a Fairy Tale Day
2/27/2018 Spay Day / National Polar Bear Day
2/28/2018 National Public Sleeping Day / National Tooth Fairy Day
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3 Facebook Strategies
Ideas for Reaching a Bigger & Better Audience on Facebook
In the past couple of years, news feed visibility of Facebook Fanpage posts has declined by over 90%. In other words, if you have 500 Facebook Fans on your business page, less than 50, on average (probably far fewer), are actually seeing your post in their news feed. If you feel it’s becoming difficult to justify the time and expense, here are some ideas to boost results.
Organic & Paid Social Media Posting
Definition: Organic posts are free. This is when you or your social media marketing administrator makes a post on your account. Visibility of organic posts are somewhat random. They can reach less than 1% or your total fan base (followers) to 10%, sometimes more if there’s a good response to the post. Sponsored posts are posts which are guaranteed to reach a certain number of people within a selection of demographic criteria. You pay for this.
Even before Facebook created the paid advertising model, it was unusual for businesses to see a positive return on their social media marketing investment. Now, as the organic numbers have diminished so drastically, it’s even more rare.
Strategy #1: Sponsored Facebook Posts
Now, for $5-$7, you can Boost a post or create an ad which is certain to reach between 400-1200 people.
For this small amount of money, you can create a target audience based upon a range of their ages, (33-62, for example), income, marital status, education level and any number of interests such as types of food they like, activities and hobbies they enjoy PLUS a distance radius around your location or service area. You can reach people around the country, the world or just 10 miles around your zip code.
Whether you do you social media posts in-house or you have a service provider, the average posts is costing you about $6.00-$8.00 in time. This begs the question:
Is it better to pay $7.00 for an add to reach 500-1000 people who are strong prospects or to spend $6.00 to reach 50-100 people who already know you?
My feeling is that it’s better to spend $7.00 to reach 500-1000 people who may be good prospects. After all, if you land just ONE new customer and it only cost you $7, that’s a big win. Don’t you agree?
Who ARE Your Facebook Fans Anyway?
A substantial number of your Facebook fans are likely to be your personal friends (OR friends of the people who are doing your marketing for you). They have Liked or Followed your page because you’ve asked them to. They’re usually not genuine fans and probably not your customers either. They were most likely just being polite and thought they were doing you a favor.
New fans you acquire with sponsored posts are more genuine. They gave you a Like because they liked what they saw. These are the people you want as fans. Now, by acquiring new and more genuine fans, and with the targeting abilities available with sponsored posts, you have the ability to pay for posts which reach ONLY your fans. You can also elect to reach your existing audience and THEIR friends.
There are times you will want to use paid ads to reach your existing audience only:
For example, there’s an event I like to go to every year…the Crab-A-Palooza at Pinsetter Bar & Bowl in Pennsauken, NJ. There’s good food, entertainment, I’m friendly with the owner and it’s good family fun. I missed it this year because I didn’t see any of the announcements. The marketing team posted the event about 12 times on their Facebook page BUT I didn’t see it because none of the organic posts never showed up on my news feed. If they had spent a few bucks on a boosted post, the great majority of their Facebook Fans would have seen the announcement. They would have made the money back on just ONE extra customer, ME, and they probably would have landed a bunch more customers like me who would have showed up too. Use boosted posts when you have an important announcement for all your fans.
Strategy #2
Get your customers to do the work for you!
When customers visit your location, give them an incentive to Check-In on their Facebook app. When they check in, lots of their Facebook friends will see this in their news feed. This is delivers your business name, location AND Social Proof which is like your customer’s testimonial about your place. This method works better when a photo is included with the post. A small bribe such as a Free Dessert or a $10 Gift Certificate is well worth the promotional value you get from this kind of exposure.
Strategy #3
I’ve created a video which demonstrates this idea which is embedded at the end of this post.
This strategy can be used in all kinds of businesses, online as well as traditional brick and mortar businesses and service businesses.
Make it easy for your customers to help you. Create a dedicated page on your website which has one image on it (could be your logo or an image depicting your service in action for example). Add wording to the page such as: “I recently {visited, purchased, used services of} ABC Business. I was very pleased with the {name the product or service} so I thought I would share this with my friends.”
Give your customers a pre-printed card or send an email with the website address (URL) for this page with the instructions to copy and paste it as a Facebook post. The very act of someone electing to cooperate is a powerful testimonial. The reach and impact could be significant. The setup isn’t very difficult and it can be used over and over.
See video instruction on this strategy- go to
smallbusinessu.org/happycustomer