Have something to brag about? Want to get it out there but you don’t want to appear conceited? I pulled it off a couple days ago and ended up with a hot lead for a new client.
Many of us don’t have Facebook Fan pages, we ONLY have personal pages so this is relevant to business owners and professionals alike. Even though I have a Facebook Fan page for my business, there was a story about a business victory of mine I wanted my friends to see, not just my clients.
I got an email from a client who I helped with their search engine optimization. In case you don’t know the definition of SEO, it’s the process of making a website more likely to appear (than competing websites) when someone searches for a given topic. The content of the email was an image of website traffic statistics. Very impressive statistics, I might add. I’d delivered awesome results the client was obviously happy about and so was I.
Images capture attention online and especially on social media
Everyone with a website wants to become more visible online and this was both visual and social proof tied in with a sort of testimonial all wrapped up in one report which I captured as an image on my computer screen.
“I took the image and posted it on the Facebook news feed and wrote: Some shameless self promotion (it’s like a selfie if sorts). My SEO work took this Atlantic City hotel’s website from under 4000 hits per month to over 21,000. Know anyone who needs results?”
This generated an instant message and ultimately a request for a quote for my services and and then a phone call which sealed a deal.
Notice how the post openly admits “Some shameless self-promotion” which actually serves to add a little humor and diffuse the boastfulness a little bit. Even so….if 300 people think I’m pompous, so what!…I just landed a new client.
The big takeaway here? I guess there are 2:
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Andrew Mazer, Founder of Mazer Wholesale, Inc. established since 1986. In 1996, I began marketing my wholesale business online. In 2009, I began helping other business owners market THEIR business online. I am the author of The Business Owner's Guide to Marketing Online, The Groupon Solution, and The One Good Idea Newsletter. Contact me at Andrew@smallbusinessu.org