Today, on the Small Business University Business Owners Mastermind Facebook Group one of our members asked the question how often should I post a blog on my website for good SEO? It’s a great question. I’ve been using website content, including the blog to improve search engine optimization results for my own websites and my clients’ sites for years. It’s always good when people find and click on YOUR website in the organic search results when they’re looking for information, a business, a product, or service like yours.
Although SEO isn’t the only reason to add blog posts to your website, any time you can get new visitors to your site because they happen to be searching online for the subject you’re writing about is a good thing. The chances of this happening will increase by continually adding content. I always tell my clients, prospects or audience: Google loves a website in motion. A website which continues to grow with informational content is more likely to be picked up and put on display by the search engines than a website which is stagnant.
The more your website imitates real-world media, the better.
Think of a website as a magazine. A magazines typically come out periodically (that’s why they’re called “periodicals”). Unlike a book which gets put on a shelf after you read it (most likely never to be read again), a new edition of a magazine comes out regularly with new and fresh content. The web is all about information. The more information your website delivers and makes available to your audience, the better. It’s the search engines’ job to deliver the best, most relevant search results on the screen for each search query. (Google is the best at it. That’s why it’s far and away the #1 most used search engine.)
Each blog post you put on your website is equivalent to adding a page to it. So, if you add one post to your blog every week, your website will be 52 pages bigger by the end of the year. Most websites are built with 6-10 pages. After a year, yours will be 60-70 pages. Presumably, your website will be rich with useful and relevant content. Think this will make a difference in your website traffic? You bet!
As often as reasonably possible. If you have plans to make your website a lead-generation tool, a revenue stream, an asset to your business, you should look at it in the same light you do any other for of prospecting and customer acquisition activities and investments. Building out your website is a long-term play and it usually pays dividends. It’s not easy. Nothing worthwhile is.
Blog content matters. Google algorithms understand the different between blatant keyword stuffing and natural, useful communication. When you write a blog post, it’s vital to be writing for the purpose of being useful to your audience and prospective customer. Blog posts, just for the sake of forcing out content isn’t going to help you. Think about the magazine example again. If the magazine articles suck because they were written just for the sake of getting the material out to the news stands, the magazine would quickly fail. You don’t need to be a prolific writer, but you DO need to focus on adding value, keeping in mind the questions your audience and prospects have going on in their mind. (Hence, the reason I’m writing THIS article.)
Google interprets the value of your content largely by the amount of time people spend consuming it. This is the main reason for making your content relevant and not just dumping a whole bunch of jargon on your blog. You want to post good quality and relevant posts you’re proud to share. Pasting your posts onto your social media is a great way to drive people to your blog. This helps your website’s SEO by virtue of people visiting your blog and spending the time reading it. The more this happens, the more Google will be inclined to show your post in the search results for the same or similar searches.
There are numerous ways to make your blog ever more SEO-friendly. Some of them are happening on this very post. THIS post is about blog post frequency and content relevance. You’ll have to wait until next time to learn some of the other on-page and behind-the-scenes SEO secrets.
Let me know if you liked this post. I would appreciate your comments and questions.
Andrew Mazer, Founder of Mazer Wholesale, Inc. established since 1986. In 1996, I began marketing my wholesale business online. In 2009, I began helping other business owners market THEIR business online. I am the author of The Business Owner's Guide to Marketing Online, The Groupon Solution, and The One Good Idea Newsletter. Contact me at Andrew@smallbusinessu.org