The idea behind The 3i System of Sales and Influence™ is to position yourself and your business as a welcomed source of value before you ever even deliver your real product or service.
The 2nd i in The 3i System of Sales & Influence™ is INVITATION. An invitation to an an educational event,
a networking meeting, a fundraiser, or a professional sporting event are some ideas. When your prospects accepts your invitation and something goes very well for him or her there, YOU will be the one remembered for such a gesture.
Small Business University events are an ideal place to which you could invite a prospect. There are dozens of people there with whom to network and with 3 fast-paced presentations delivered by experts in their field, everyone in the room stays busy jotting notes.
When you invite someone to an event like like SBU, YOU will be remembered as the conduit for their new valuable relationships and ideas
The 3i System of Sales and Influence™ effectively eliminates the awkwardness of cold calling and soundly positions you as a persona of value and trust. The law of reciprocation will at least land you and appointment and possibly a sale and referral.
This system is a long-term effort but like any long-term, wise investment, patience is required. If you’re looking to build long-term business relationships, it’s well worth it.
Andrew Mazer, Founder of Mazer Wholesale, Inc. established since 1986. In 1996, I began marketing my wholesale business online. In 2009, I began helping other business owners market THEIR business online. I am the author of The Business Owner's Guide to Marketing Online, The Groupon Solution, and The One Good Idea Newsletter. Contact me at Andrew@smallbusinessu.org