In this post I’m going to describe 4 tools that I use frequently to help me create content for my website. These actually capture my voice, video, and create written content all at the same time. Talking to the camera to describe or demonstrate products and services is a great way to reach potential customers and establish trust and expertise. It adds excellent website content at the same time.
Make sure you read the blog post below because it contains some extra content not included in the video.
I do a lot of video tutorials to talk about my products and services and also to give helpful information as I’m doing right now.
The video-capture software I use when I’m at my desk and talking into the webcam is called Zoom. You can check it out at Zoom.us. It’s GREAT and it’s free! (I imagine there are some extra bells and whistles you can pay for if you need them but so far, I’ve been loving the free version.) With Zoom, you can hold online group meetings or do what I do and simply capture myself speaking to my webcam.
Speaking of webcams I have an external webcam which I use called Logitech HD 720P. It works very well and even though I have a special lighting available, I don’t even use it because this webcam along with the natural lighting in my office, I fell, is sufficient. It’s only in the $30-$40 range and it’s better than the one that’s built into my laptop. It also has a very decent microphone.
Although my webcam has a decent microphone, I already have a high-quality external microphone to recommend, and that’s my next tool to talk about. It’s called the Blue Yeti. The Blue Yeti is a high quality desk top microphone which I learned about from studying other online marketing experts. It costs between $120-$150. It does make a significant difference when you have good quality audio to accompany your video.
I’m sure you’ve seen plenty of amateur videos on YouTube (most are, and that’s fine, so are mine) and sometimes the audio is awful and it’s terribly distracting. Audio quality is super important in video so if you’re going to use it to talk about your products and services as I do, decent audio quality is really important.
You don’t have to invest a lot of money to produce some really good quality information and deliver it with class online.
And the next tooltip I have for you is Voice-To-Text and it’s how I created the majority of this article. I just spoke into my Blue Yeti microphone while having a Google app called VoiceNote II Speech to Text.
Voice-to-text software used to be very expensive, but no more. This app is great. All you need to do is use Google Chrome web browser and it comes free with a bunch of other terrific apps. Just activate the app and start talking.
I plug in my high quality Blue Yeti microphone and I’m off to the races just talking to the mic on the topic of my choice and by the time I’m done I’ve got several hundred words worth of information. Then I copy and paste right into a blog post on my website.
Andrew Mazer, Founder of Mazer Wholesale, Inc. established since 1986. In 1996, I began marketing my wholesale business online. In 2009, I began helping other business owners market THEIR business online. I am the author of The Business Owner's Guide to Marketing Online, The Groupon Solution, and The One Good Idea Newsletter. Contact me at Andrew@smallbusinessu.org