Make Your Website Easy to Read

Website design is an important component of marketing.

This doesn’t mean your website needs to be dazzling, iconic, or artistic in any way. It doesn’t even need to be impressive.

Good Website Design is Easy and Useful for Your Visitors

Most importantly, your website should be useful to your customers. It should be a service to your customers. It should be easy to read, easy to navigate, and it should answer the questions people have on their mind.

Easy to Read Websites Have These Qualities

• Light colored background (white is best) with dark colored text is the easiest to read. Dark gray or black is best.
• The text size should be fairly large.
• Don’t try to plow too much text onto a page. The most important information and an image at or near the top of the page. More text at the bottom is fine, as long as it’s far less important than the text at the top.
• Your website must be mobile-responsive. This means the website must display properly across the spectrum of smartphones and other hand-held devices.

Your website is often the first interaction with potential customers. Serve them well with a useful, easy-to-read, helpful website.