What Are keywords

What Are Keywords and Why Do They Matter?

Want more customers without spending a fortune on marketing? Learn the fundamentals of SEO (search engine optimization).

Keywords are the words on your website that tell people what you’re selling.

Keywords are the words on your website that answer the questions people are asking.

Keywords are what people use when they Google a question (also known as a search query).

Keywords are a combination of words and phrases.

Keywords are the words and phrases used on your site to tell about your product. The words and sentences which make up the content of a website are important. They need a great deal of thought.

You want to think about how people may be searching for a business, a product, or a service like yours. Then, use those words and phrases on your website.

When the words and sentences on your website match the words used in a search query, your website has a good chance of showing in the search results. This is how to get people to your website who otherwise may never know about you or your business.

How Can a Small Business Like Mine Compete With a Bigger Business in Search Results?

Your business CAN compete for top positions on search engines, even against the biggest competitors.

I’ve been doing it for nearly 20 years.

My business, Mazer Wholesale competes with businesses like Home Depot, Lowe’s, Target, Walmart, and Amazon. We’re on the first page of Google search results. We’re right up there with them and often ABOVE them on the list.

I tell you from experience that your business CAN compete for top positions in the search engines, even against your biggest competitors.

You Don’t Need to Spend a Lot of Money to Get Great Search Engine Rank.

You don’t need to become an SEO expert nor do you have to pay for high search engine positions. Get discovered by dozens, hundreds, or even thousands more people every month, FREE. How?

When you learn understand the fundamentals of SEO and how to apply them in your website content, you’ll be able to optimize your own website. It’s not difficult. It requires no technical skills. You can do it. It’s easy.

For example, ask yourself: How do customers think about my product? What are the questions they ask, in person, on the phone, or in a search query?

When the content on your website matches what people are looking for, it’s going to bring more people to your website. Some of them will become customers. It’s that simple.

Better and cheaper than advertising – SEO delivers more new customers.

Remember what I said in the beginning of this article? You want to answer the questions that people are asking.

But Aren’t Our Competitors Already Doing These SEO Techniques?

You may be saying to yourself, “But isn’t that what my competition is doing?” I’ll say, “Some are, but not all.” I’m also certain they’re not using ALL the possible search terms available.

You only need to understand the fundamentals of SEO and how to apply them in your website content.

Learn to Apply SEO Specifically for Your Business.

You can learn how to optimize your website for your specific business fast.

You don’t need to spend years, months, or even weeks learning Search Engine Optimization.

Although it took me years to learn, it’s possible to learn how to think about and apply SEO to your website in a matter of hours.

About the Author Andrew Mazer

Andrew Mazer, Founder of Mazer Wholesale, Inc. established since 1986. In 1996, I began marketing my wholesale business online. In 2009, I began helping other business owners market THEIR business online. I am the author of The Business Owner's Guide to Marketing Online, The Groupon Solution, and The One Good Idea Newsletter. Contact me at Andrew@smallbusinessu.org

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