"I've got to thank you. Our business in 2017 is up 76% over 2016. It just keeps getting better year over year." Bill O'Donnell, Bayhill Environmental.

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Customer Acquisition Machine?

Most websites fail to get highly ranked by the search engines OR they fail to convert new visitors into leads & customers. 

I'm Andrew Mazer and I specialize in analyzing websites and transforming them into customer acquisition machines.

Website expert in New Jersey

Is your website a customer-acquisition money machine?

"Our website traffic increased by over 400% since your SEO consultation. It happened so quickly! Now we're booking more rooms directly and saving a ton on commissions to the booking agents." Peggy C. Atlantic Palace Suites

"I've got to thank you. Our business in 2017 is up 76% over 2016 and I have to give you credit. We're just amazed." Bill O'Donnell, Bayhill Environmental

Small Business U Testimonial

"Mr. Mazer, you are amazing. I should call you Mr. Amazing! Our website NEVER got us any new clients, until now. Leads are now coming in consistently. You were right. Thank you." -David and Lisa, Interstate Lawsuit Funding

“I now get at least $300 of new business every week since putting your system to work for my business. A game-changer. ”-Harold, Niederman, Ernie’s Airport Transportation

Check Out Our Latest Posts

Why is SEO Like a Tree? Small Business Marketing Advice.
SEO means Search Engine Optimization. SEO is the way people FIND your website, your business, or your product...at exactly the[...]
Learn SEO and Compete With ANY Size Business
When you reach page 1 in search results, you can compete with businesses 1000 times bigger than yours. No. I'm[...]
What Are Keywords and Why Do They Matter?
Want more customers without spending a fortune on marketing? Learn the fundamentals of SEO (search engine optimization). Keywords are the[...]
Why Should I Add Pictures to Google My Business?
“A picture is worth 1000 words” and Google knows it. I don’t always do what my wife tells me to[...]
Rank Higher in Google Search Results with Photos and Images
I love Google because Google helps me get new customers all the time, FREE. That's a good reason, right?!!! I[...]
How to Get a 5-Star Review Without Ever Making the Sale
I have to tell you a story about a transaction that I DID NOT make yesterday which turned into broadcast[...]
The Top Benefits of Good Search Engine Optimization
Focusing on improving your business' website Search Engine Optimization is one of the best investments you can make in marketing.[...]
Why YOUR Small Business Should Care About SEO
Because SEO the cheapest and easiest way to get more new customers, now and in the future. "Why should I[...]
Marketing Ideas Calendar for May, 2019
The marketing ideas calendar is published here every month. It's created to help small businesses make interesting, fun, and engaging[...]
Repurpose Marketing Content
The focus of this article is stretching your marketing dollars and turning your marketing investments into assets. Every business owner[...]
3 (Really Good) Reasons to Update Your Website Regularly
A website is never DONE. Until your business is DONE, your website should never be done. Your website is (or[...]
Restaurant Website Checklist:
The Ultimate Guide to Converting Website Visitors Into Long-Term Customers.   First Name: Email: We respect your email privacy Powered[...]
Marketing Ideas Calendar for April, 2019
April 2019 Holidays Use your imagination to put together fun and interesting marketing messages for your Social Media Posts, Emails,[...]
A Recommended Facebook Setting for Your Fan Page
In an article I recently wrote for the March, 2019 edition of the One Good Idea Newsletter, I'm suggesting that you[...]
How to Use Our Marketing Ideas Calendar in March, 2019 (Restaurant Edition)
This article provides a handful of ideas for marketing your business on Social Media, Email, In-Store Promotions, TV, Radio, and[...]
This is Better and Cheaper Than Advertising
Search engine optimization (SEO) is one of the best business investments you can make. SEO is a set of techniques[...]
March 2019 Marketing Ideas Calendar
Monthly Holidays Asset Management Awareness Month Irish-American Heritage Month Multiple Sclerosis Awareness Month National Caffeine Awareness Month National Brain Injury[...]
Coupon Ideas-Better Ways to Use Coupons to Market Your Restaurant
In this article, I'm going to share smart coupon marketing strategies you probably have never heard of nor considered before.[...]
Valentine’s Day Marketing Ideas for Restaurants
Valentine's Day can be a very big day for a restaurant. Want to learn how to make it even better?[...]
Marketing Ideas Calendar for February, 2019
Use These “Holidays” and Topics to Fuel Your Social Media Posts,Emails, and In-Store Promotions Adding themes and topics to your[...]
How to Sell More of Anything You Want to Sell
This article is aimed at owners of Restaurants, Retail Stores, Ecommerce Stores, and Service Businesses who sell a selection of[...]
January, 2019 Marketing Ideas Calendar
Need ideas for marketing your Small Business on Social Media, Emails, and In-Store Promotions? Subscribe to get this valuable marketing[...]
7 Social Media Marketing Tips for 2019
For too long, I've seen social media marketing "experts" burning their clients' money on nonsense...posting for the sake of posting[...]
How to Retain Restaurant Customers
The purpose of any business is to acquire and keep customers. Customer acquisition is rather expensive (advertising). Customer retention is[...]
Return On Email
A majority of small business owners share a similar attitude about email: they don't like it, and they don't want[...]
December 2018 Marketing Ideas Calendar
Welcome to your Monthly Marketing Ideas Calendar is for December, 2018. Add some fun, or support a cause by utilizing[...]
How to Get More 5-Star Reviews
In this post, I'm going to show you a smart way to get more 5-Star Reviews. Getting more positive reviews[...]
Email Automation for Predictable Cash Flow and Asset Creation
Keeping in touch with your customers is good business. This is especially true when they have requested it. This article[...]
Understand Inbound Marketing for Your Small Business
All the marketing and advertising you do can (and should) result in Inbound Marketing. Find out why this matters and[...]
Marketing Ideas Calendar for November, 2018
Keep your marketing fresh and interesting. Find topics here to perk up your website, your next outbound email or social[...]
Marketing Ideas for September, 2018
If you're not already a subscriber, get your Monthly Marketing Ideas Calendar every month FREE. Subscribe-CLICK HERE. September 2018 Marketing[...]
A Slow-Loading Website is Disasterous
Please read this important message about slow websites. Your website speed is crucial for search engine optimization and for a[...]
Why https: Is Important for Your Small Business Website
This is a very important message to my clients and all subscribers to the information I share. This is a[...]
3 Easy and Free Facebook Marketing Ideas
Having trouble making sense of Facebook to market your small business these days? Here are a few good ideas to[...]
August 2018 Marketing Idea Calendar
Ideas for August 2018 promotions, emails, and social media posts Subscribe to get this valuable marketing resource in your email[...]
Firing a Bad Customer
Hi again, it's Andrew Mazer from Small Business University where the philosophy is one good idea can change your business[...]
Easy Marketing Tip-Just 2 Words
I don't know who said it first, I think I heard it from Joe Polish. The saying is, "Marketing is[...]
The Best Marketing is Permission-Based Marketing
When I owned a warehouse and sold merchandise to independent retailers, I knew I could buy 100 cases of just[...]
Monthly Marketing Calendar for June 2018
As a service to small business owners, we provide this free resource to make your marketing more memorable, fun, and[...]
How to Make a Great Facebook Post
I got an email the other day and I just HAD to open it. The subject line was just irresistible.[...]
May 2018 Marketing Ideas Calendar
As a service to small business owners, we give you over 50 marketing idea-starters every month. If you're not already[...]
Email To Serve Your Customers
Email as a marketing initiative seems to have no appeal to most small business owners. While email pours into our[...]
Customer Complaint Management #1
Your customer is pissed off. Somebody messed up. The order is wrong, someone lost the reservation, under cooked the pasta,[...]
Small Business Marketing Ideas for 2018-April
Looking for ideas or themes for your emails, social media, videos, or in-store promotions? Small Business U. provides this FREE[...]
How to Get Your Business Noticed On a Small Budget
Getting your business noticed in a world of heavy competition is actually easier now than it has ever been in[...]
Use Facebook “Events” to Generate Sales and New Customers
In this article, you’re going to learn how get your business in front of 1000’s of local and potential customers[...]
Marketing Ideas for March, 2018
March 2018 Marketing Ideas Calendar Never be at a loss for marketing ideas again! Subscribe to The One Good Idea[...]
3 Business Growth Strategies
The information below is not new. It’s not my opinion. I learned it from Jay Abraham, known for his guru-status[...]
Marketing Ideas Calendar for February 2018
Monthly Holidays Free and Open Source Software Month American Heart Month An Affair to Remember Month Black History Month Canned[...]
One-Minute Personal Organization Idea for 2018
It's the New Year and a typical time to think about how this year will be different and better than[...]
Success Secret of Richard Branson
When I clicked on to LinkedIn today, the first thing that popped up was a post by Richard Branson. The[...]
Restaurant Marketing Tips January 2018
In this article, you’re going to understand why more pictures in your marketing translates into more revenue in your cash[...]
January 2018 Marketing Ideas Calendar
If you ever want to talk about ideas to improve your website, questions about SEO, email, social media, acquiring new[...]
Monthly Marketing Planner-December 2017
December Marketing Ideas Calendar This resource is prepared each month FREE for subscribers. Serious topics, fun topics, unusual topics, and[...]
November 2017 Marketing Ideas Calendar
Just so you know, these marketing calendars we share each month will often vary from year-to-year because of interesting new[...]
October 2017 Marketing Ideas Calendar
Good marketing gets attention. Here's a list of more than 50 ideas you can use to create blog posts, social[...]
The Search Engine Optimization 80/20 Rule
This article is about the fact that organic search results get more clicks than paid ads...and why this is important[...]
How to Create Website Content Fast and Easy
The title of this post is called how to create website content fast and easy. I'm not actually writing this[...]
Productivity Tool-Screen Capture Technology
I love using the screen capture software. When I need to explain something I want one of my helpers to[...]
Optimize Online With Photos
We live in a very visual world today. People consume more pictures and videos now that we have all have[...]
3 Local Business Marketing Tips
One of the easiest ways to stand out online over your competition is by having a bigger and more complete[...]
Monthly Marketing Calendar for September, 2017
September, 2017 Holidays and Marketing Idea-Starters Use this list to jog your mind so you can create interesting, attention-grabbing Social[...]
August Holidays 2017
Hahah...and you thought there were no holidays in August! Marketing Ideas for Small Business in The Dog Days of Summer[...]
How to Advertise Free Online
The purpose of Small Business U. and the information we provide is to help business owners navigate the minefields of[...]
Marketing Small Business With Video
This post is about using video to help you Market your Small Business Online. I'm qualified to talk on this[...]
July, 2017 Marketing Ideas Calendar
The Marketing Ideas Calendar is provided to help you come of with ideas to make your business communications unique so[...]
Online Marketing Tools and Tips
In this post I'm going to describe 4 tools that I use frequently to help me create content for my website.[...]
How to Sell More Products or Services With Your Website
I've acquired 1000's of customers and sold millions of dollars worth of products and services using this technique. Watch the[...]
Is Your Website Not Getting Enough Traffic?
Whatever you make do or sell their people looking for it online. If the search engines aren't displaying your website[...]
Marketing Ideas Calendar for June 2017
For your convenience, Small Business U. provides this marketing idea starter calendar each month. Don't miss a month! SUBSCRIBE and[...]
Getting Your Web Pages on Top Search Results
Advice for Business Owners About Getting Your Business to Show Up Online Top search results means more visitors to your[...]
Social Media Advice-Be a Good Friend-Be a Good Neighbor
This not a lesson on social media marketing strategy. Rather, it's a heartfelt, personal message to my friends, fellow Americans,[...]
How to Get a Business Discovered Online
The web is where your customers are so: whatever you make, do, or sell, there's somebody looking for it online.[...]
Don’t Forget Pinterest – It’s Good For Business
Want to get more visitors to your website? Of course you do! You'll be surprised at how healthy Pinterest can[...]
7 Facebook Marketing Tips March 2017
What’s working on Facebook now? Facebook always seems to be changing, doesn’t it? In this post, I’m going to share[...]
How to Survive Against the Biggest Competitors
My parents had an old-fashioned, inner-city hardware store in Philadelphia. My mom worked there almost every day. It was the[...]
How Often Should I Post a Blog On My Website?
Today, on the Small Business University Business Owners Mastermind Facebook Group one of our members asked the question how often[...]
One Good Idea Newsletter January 2017 -Promotion Ideas
One good idea is all it takes to make a big impact on your business and your life. This is[...]
Add More Images to Your Website
The popular idiom, "a picture is worth 1000 words" expresses the significance of images in written communication. If a picture is[...]
How to Choose a Website Designer
"A website should be considered and treated as a valuable employee who shows up every day and delivers more value[...]
Promotion Ideas for December 2016
Don't be like all the Big-Dumb companies. Be unique with your marketing! Here's a list of not-so-common topics you can[...]
Blueberry Pie Our Specialty
Do you have a really special product or service you're really good at, love to do and make good money[...]
3 Facebook Strategies
Ideas for  Reaching a Bigger & Better Audience on Facebook In the past couple of years, news feed visibility of[...]
Marketing Automation-How and Why It Works
What is Marketing Automation? First, let's define automation: Automation is the process by which meaningful tasks are efficiently accomplished by[...]
Get Your Customers to Post on Facebook For You #2-The Check-In
In yesterday's post, I demonstrated how any business can make it easy for their customers to announce their satisfaction to[...]
Get Your Customers to Post on Facebook For You!
You can brag about and promote your business until you're blue in the face, but nobody can influence your future[...]
How Important is Email to Your Overall Marketing Strategy?
Permission-Based Marketing.  Sound interesting? What’s that mean? It means when people give you their name and email address, they have[...]
Direct Mail to New Movers. Target Marketing at its Finest.
Its funny how things come full circle. In the digital age, the opportunity to market effectively with direct mail may[...]
Small Business Marketing-7-Point Checklist and Execution Plan
In case this is the first time you're hearing from me, I'm Andrew Mazer. I'm the founder of Small Business[...]
Small, Incremental Goals are the Way to the Big Score
As I was ascending from meditation this morning I thought popped into my mind out of nowhere: "How will I[...]
Marketing With Video Demonstration
A productive and powerful online presence is much more than just a website and some social media posts. As I[...]
The Business Owner’s Guide to Marketing Online Seminar & Workshop
Business owners can not manage what they don't understand. That's why most of them are frustrated by writing checks to[...]
Why Multi-Tasking is a Lie. How to Become More Productive and Manage Time
Multitasking is a lie. It doesn't exist. At least not in the form which we refer to it most. Yes[...]
How to Prepare for Business Networking
Depending on the size of the event, most networking meetings allow each person between 10 seconds and 2 minutes for[...]
What is Offline-to-Online Marketing?
A huge mistake I see businesses make is a failure to connect their offline marketing to their online marketing. What[...]
I Have Been Validated by Mark Cuban
Mark Cuban is one of the most successful entrepreneurs of our time. I see him as a combination of Regular Guy,[...]
The Small Business Owner’s Guide to Marketing Online Seminar
The Business Owner's Guide to Marketing Online More and more business owners are ready to take control of their online[...]
How to Become Highly Productive in 4 Hours a Day
The Ultimate Time Management Solution Replace One Bad Habit With a Good One Becoming highly productive requires the elimination of[...]
When is the Best Time to Fire Someone?
Every business owner is faced with the task of hiring and firing. Letting someone go is easy under some circumstances,[...]
Components of a Good Website
A good website does 3 things: It gets people who don't already know you exist to find you and your[...]
Small Business Marketing Online-Creating a Massive Online Footprint
A website and a  couple social media accounts make up only a fraction of your online presence. One of the[...]
ONE Thing You Can Do To Improve Your Business, Your Income and your Life
Over the last several months I've been studying the concept of single-minded thinking as it pertains to business.  What I[...]
Ideas for Self-Promotion and Business Promotion
Marketing yourself and your business by giving away a door prize is a great idea but most people don't know[...]
How to Sell Products and Services on Video
You may not know this but I sell products on the internet all day everyday...for the last 14 years +.[...]
Success is a Process…Not an Event!
At our March 16th event I will be sharing the fundamentals and distributing the tools of Tactical Productivity. You will[...]
Opportunity Cost, Where are You Investing Your Resources?
Have you ever heard the term, "Opportunity Cost"?  Opportunity cost is defined as: the loss of potential gain from other alternatives[...]
Five Steps to Develop Initiative
Initiative is a top skill of personally effective leaders.  Initiative-takers are often presented with significant opportunities because others know they will[...]
Writing Tips. What to do When You’re Stuck
It happens all the time.  Even right now, for me.  I just used a technique to get unstuck and I[...]
Resolve to Spend Major Time on Major Things
Time.  It's more precious than anything because no matter how successful we are, we can't get any more of it.[...]
Introduction: The 3rd i in The 3i System of Sales & Influence™
In the first post on the topic of The 3i System if Sales & Influence™, I talked about the importance[...]
How to Create a Mailing List: Free Resource
There's less "junk mail" cluttering up mailboxes these days, have you noticed? They haven't been this empty in 50 years.[...]
Invitation: the 2nd i in The 3 i System of Sales & Influence™
The idea behind The 3i System of Sales and Influence™ is to position yourself and your business as a welcomed[...]
Sales Techniques: The 3i System of Sales & Influence™ (Part 1)
One of my core philosophies is, one good idea or one good connection can change your business or your life.[...]
Seek Business Coaching & Consulting to Stay at the Top of Your game
Running the Business with Your Fingertips The most successful business executives and owners understand that even the best athletes, as[...]
Advice for Business Owners and Managers
You need your employees more than they need you. “Wait a minute that sounds like heresy to me! I’m the[...]
Why People Stop doing Business With You
People die and there's nothing you can do about it. It's generally only about 1% for most businesses. People move[...]
The Power of Persuasion
The Powers of Persuasion Persuasion is the single most important skill for a person to master both professionally and personally.[...]
The Best Sales Tip Ever – Really
This is the best sales tip I ever got. Introducing: The 3 i’s These concepts are simple to implement in a[...]
Small Business: The Backbone of the American Economy
In a discussion among the founders of Small Business University recently, we debated the notion of "labeling" our audience "small[...]
Personal Branding- How to Attract Your Ideal Client, Customer or Patient
Are You Dreaming About Your Dream Client? You Should Be. Target audience. Ideal client. Target market. Niche. You’ve heard the[...]
The Best Sales Advice- Do Old-School Methods Still Apply?
Sales expert, author, trainer and consultant, Rich Lucia is presenting at The Small Business University Back-To-School event Monday, September 8th.[...]
Advice for Successful Thinking and Behavior – By Manny Nowak
Don't Let Fear of Failure Slow You DownClick here to learn more about Manny and his business from his website.The[...]
The Best Way to Grow Your Business- Referrals
Referrals are The best way to grow your business, we all know that. Referrals produce the highest return on your[...]
Business to Business Sales & Advertising Tip
Business-to-business sales and advertising should be treated no differently than business-to-consumer.  Why?The products and services we sell to businesses as[...]
Facebook Marketing on Your Personal Account
Have something to brag about?  Want to get it out there but you don't want to appear conceited? I pulled[...]
Business Networking & Seminar in South Jersey May 5, 2014
Fantastic event and overwhelmingly positive feedback from attendees...the Cinco de Mayo event was another SBU success. Thanks to our speakers:[...]
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