"I've got to thank you. Our business in 2017 is up 76% over 2016. It just keeps getting better year over year." Bill O'Donnell, Bayhill Environmental.

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Customer Acquisition Machine?

Most websites fail to get highly ranked by the search engines OR they fail to convert new visitors into leads & customers. 

I'm Andrew Mazer and I specialize in analyzing websites and transforming them into customer acquisition machines.

Website expert in New Jersey

Is your website a customer-acquisition money machine?

"Our website traffic increased by over 400% since your SEO consultation. It happened so quickly! Now we're booking more rooms directly and saving a ton on commissions to the booking agents." Peggy C. Atlantic Palace Suites

"I've got to thank you. Our business in 2017 is up 76% over 2016 and I have to give you credit. We're just amazed." Bill O'Donnell, Bayhill Environmental

Small Business U Testimonial

"Mr. Mazer, you are amazing. I should call you Mr. Amazing! Our website NEVER got us any new clients, until now. Leads are now coming in consistently. You were right. Thank you." -David and Lisa, Interstate Lawsuit Funding

“I now get at least $300 of new business every week since putting your system to work for my business. A game-changer. ”-Harold, Niederman, Ernie’s Airport Transportation

Check Out Our Latest Posts

Marketing Ideas Calendar for May, 2019
The marketing ideas calendar is published here every month. It's created to help small businesses make interesting, fun, and engaging[...]
Repurpose Marketing Content
The focus of this article is stretching your marketing dollars and turning your marketing investments into assets. Every business owner[...]
3 (Really Good) Reasons to Update Your Website Regularly
A website is never DONE. Until your business is DONE, your website should never be done. Your website is (or[...]
Restaurant Website Checklist:
The Ultimate Guide to Converting Website Visitors Into Long-Term Customers.   First Name: Email: We respect your email privacy Powered[...]
Marketing Ideas Calendar for April, 2019
April 2019 Holidays Use your imagination to put together fun and interesting marketing messages for your Social Media Posts, Emails,[...]
A Recommended Facebook Setting for Your Fan Page
In an article I recently wrote for the March, 2019 edition of the One Good Idea Newsletter, I'm suggesting that you[...]
How to Use Our Marketing Ideas Calendar in March, 2019 (Restaurant Edition)
This article provides a handful of ideas for marketing your business on Social Media, Email, In-Store Promotions, TV, Radio, and[...]
This is Better and Cheaper Than Advertising
Search engine optimization (SEO) is one of the best business investments you can make. SEO is a set of techniques[...]
March 2019 Marketing Ideas Calendar
Monthly Holidays Asset Management Awareness Month Irish-American Heritage Month Multiple Sclerosis Awareness Month National Caffeine Awareness Month National Brain Injury[...]
Coupon Ideas-Better Ways to Use Coupons to Market Your Restaurant
In this article, I'm going to share smart coupon marketing strategies you probably have never heard of nor considered before.[...]
Valentine’s Day Marketing Ideas for Restaurants
Valentine's Day can be a very big day for a restaurant. Want to learn how to make it even better?[...]
Marketing Ideas Calendar for February, 2019
Use These “Holidays” and Topics to Fuel Your Social Media Posts,Emails, and In-Store Promotions Adding themes and topics to your[...]
How to Sell More of Anything You Want to Sell
This article is aimed at owners of Restaurants, Retail Stores, Ecommerce Stores, and Service Businesses who sell a selection of[...]
January, 2019 Marketing Ideas Calendar
Need ideas for marketing your Small Business on Social Media, Emails, and In-Store Promotions? Subscribe to get this valuable marketing[...]
7 Social Media Marketing Tips for 2019
For too long, I've seen social media marketing "experts" burning their clients' money on nonsense...posting for the sake of posting[...]
How to Retain Restaurant Customers
The purpose of any business is to acquire and keep customers. Customer acquisition is rather expensive (advertising). Customer retention is[...]
Return On Email
A majority of small business owners share a similar attitude about email: they don't like it, and they don't want[...]
December 2018 Marketing Ideas Calendar
Welcome to your Monthly Marketing Ideas Calendar is for December, 2018. Add some fun, or support a cause by utilizing[...]
How to Get More 5-Star Reviews
In this post, I'm going to show you a smart way to get more 5-Star Reviews. Getting more positive reviews[...]
Email Automation for Predictable Cash Flow and Asset Creation
Keeping in touch with your customers is good business. This is especially true when they have requested it. This article[...]
Understand Inbound Marketing for Your Small Business
All the marketing and advertising you do can (and should) result in Inbound Marketing. Find out why this matters and[...]
Marketing Ideas Calendar for November, 2018
Keep your marketing fresh and interesting. Find topics here to perk up your website, your next outbound email or social[...]
Marketing Ideas for September, 2018
If you're not already a subscriber, get your Monthly Marketing Ideas Calendar every month FREE. Subscribe-CLICK HERE. September 2018 Marketing[...]
A Slow-Loading Website is Disasterous
Please read this important message about slow websites. Your website speed is crucial for search engine optimization and for a[...]
Why https: Is Important for Your Small Business Website
This is a very important message to my clients and all subscribers to the information I share. This is a[...]
3 Easy and Free Facebook Marketing Ideas
Having trouble making sense of Facebook to market your small business these days? Here are a few good ideas to[...]
August 2018 Marketing Idea Calendar
Ideas for August 2018 promotions, emails, and social media posts Subscribe to get this valuable marketing resource in your email[...]
Firing a Bad Customer
Hi again, it's Andrew Mazer from Small Business University where the philosophy is one good idea can change your business[...]
Easy Marketing Tip-Just 2 Words
I don't know who said it first, I think I heard it from Joe Polish. The saying is, "Marketing is[...]
The Best Marketing is Permission-Based Marketing
When I owned a warehouse and sold merchandise to independent retailers, I knew I could buy 100 cases of just[...]
Monthly Marketing Calendar for June 2018
As a service to small business owners, we provide this free resource to make your marketing more memorable, fun, and[...]
How to Make a Great Facebook Post
I got an email the other day and I just HAD to open it. The subject line was just irresistible.[...]
May 2018 Marketing Ideas Calendar
As a service to small business owners, we give you over 50 marketing idea-starters every month. If you're not already[...]
Email To Serve Your Customers
Email as a marketing initiative seems to have no appeal to most small business owners. While email pours into our[...]
Customer Complaint Management #1
Your customer is pissed off. Somebody messed up. The order is wrong, someone lost the reservation, under cooked the pasta,[...]
Small Business Marketing Ideas for 2018-April
Looking for ideas or themes for your emails, social media, videos, or in-store promotions? Small Business U. provides this FREE[...]
How to Get Your Business Noticed On a Small Budget
Getting your business noticed in a world of heavy competition is actually easier now than it has ever been in[...]
Use Facebook “Events” to Generate Sales and New Customers
In this article, you’re going to learn how get your business in front of 1000’s of local and potential customers[...]
Marketing Ideas for March, 2018
March 2018 Marketing Ideas Calendar Never be at a loss for marketing ideas again! Subscribe to The One Good Idea[...]
3 Business Growth Strategies
The information below is not new. It’s not my opinion. I learned it from Jay Abraham, known for his guru-status[...]
Marketing Ideas Calendar for February 2018
Monthly Holidays Free and Open Source Software Month American Heart Month An Affair to Remember Month Black History Month Canned[...]
One-Minute Personal Organization Idea for 2018
It's the New Year and a typical time to think about how this year will be different and better than[...]
Success Secret of Richard Branson
When I clicked on to LinkedIn today, the first thing that popped up was a post by Richard Branson. The[...]
Restaurant Marketing Tips January 2018
In this article, you’re going to understand why more pictures in your marketing translates into more revenue in your cash[...]
January 2018 Marketing Ideas Calendar
If you ever want to talk about ideas to improve your website, questions about SEO, email, social media, acquiring new[...]
Monthly Marketing Planner-December 2017
December Marketing Ideas Calendar This resource is prepared each month FREE for subscribers. Serious topics, fun topics, unusual topics, and[...]
November 2017 Marketing Ideas Calendar
Just so you know, these marketing calendars we share each month will often vary from year-to-year because of interesting new[...]
October 2017 Marketing Ideas Calendar
Good marketing gets attention. Here's a list of more than 50 ideas you can use to create blog posts, social[...]
The Search Engine Optimization 80/20 Rule
This article is about the fact that organic search results get more clicks than paid ads...and why this is important[...]
How to Create Website Content Fast and Easy
The title of this post is called how to create website content fast and easy. I'm not actually writing this[...]
Productivity Tool-Screen Capture Technology
I love using the screen capture software. When I need to explain something I want one of my helpers to[...]
Optimize Online With Photos
We live in a very visual world today. People consume more pictures and videos now that we have all have[...]
3 Local Business Marketing Tips
One of the easiest ways to stand out online over your competition is by having a bigger and more complete[...]
Monthly Marketing Calendar for September, 2017
September, 2017 Holidays and Marketing Idea-Starters Use this list to jog your mind so you can create interesting, attention-grabbing Social[...]
August Holidays 2017
Hahah...and you thought there were no holidays in August! Marketing Ideas for Small Business in The Dog Days of Summer[...]
How to Advertise Free Online
The purpose of Small Business U. and the information we provide is to help business owners navigate the minefields of[...]
Marketing Small Business With Video
This post is about using video to help you Market your Small Business Online. I'm qualified to talk on this[...]
July, 2017 Marketing Ideas Calendar
The Marketing Ideas Calendar is provided to help you come of with ideas to make your business communications unique so[...]
Online Marketing Tools and Tips
In this post I'm going to describe 4 tools that I use frequently to help me create content for my website.[...]
How to Sell More Products or Services With Your Website
I've acquired 1000's of customers and sold millions of dollars worth of products and services using this technique. Watch the[...]
Is Your Website Not Getting Enough Traffic?
Whatever you make do or sell their people looking for it online. If the search engines aren't displaying your website[...]
Marketing Ideas Calendar for June 2017
For your convenience, Small Business U. provides this marketing idea starter calendar each month. Don't miss a month! SUBSCRIBE and[...]
Getting Your Web Pages on Top Search Results
Advice for Business Owners About Getting Your Business to Show Up Online Top search results means more visitors to your[...]
Social Media Advice-Be a Good Friend-Be a Good Neighbor
This not a lesson on social media marketing strategy. Rather, it's a heartfelt, personal message to my friends, fellow Americans,[...]
How to Get a Business Discovered Online
The web is where your customers are so: whatever you make, do, or sell, there's somebody looking for it online.[...]
Don’t Forget Pinterest – It’s Good For Business
Want to get more visitors to your website? Of course you do! You'll be surprised at how healthy Pinterest can[...]
7 Facebook Marketing Tips March 2017
What’s working on Facebook now? Facebook always seems to be changing, doesn’t it? In this post, I’m going to share[...]
How to Survive Against the Biggest Competitors
My parents had an old-fashioned, inner-city hardware store in Philadelphia. My mom worked there almost every day. It was the[...]
How Often Should I Post a Blog On My Website?
Today, on the Small Business University Business Owners Mastermind Facebook Group one of our members asked the question how often[...]
One Good Idea Newsletter January 2017 -Promotion Ideas
One good idea is all it takes to make a big impact on your business and your life. This is[...]
Add More Images to Your Website
The popular idiom, "a picture is worth 1000 words" expresses the significance of images in written communication. If a picture is[...]
How to Choose a Website Designer
"A website should be considered and treated as a valuable employee who shows up every day and delivers more value[...]
Promotion Ideas for December 2016
Don't be like all the Big-Dumb companies. Be unique with your marketing! Here's a list of not-so-common topics you can[...]
Blueberry Pie Our Specialty
Do you have a really special product or service you're really good at, love to do and make good money[...]
3 Facebook Strategies
Ideas for  Reaching a Bigger & Better Audience on Facebook In the past couple of years, news feed visibility of[...]
Marketing Automation-How and Why It Works
What is Marketing Automation? First, let's define automation: Automation is the process by which meaningful tasks are efficiently accomplished by[...]
Get Your Customers to Post on Facebook For You #2-The Check-In
In yesterday's post, I demonstrated how any business can make it easy for their customers to announce their satisfaction to[...]
Get Your Customers to Post on Facebook For You!
You can brag about and promote your business until you're blue in the face, but nobody can influence your future[...]
How Important is Email to Your Overall Marketing Strategy?
Permission-Based Marketing.  Sound interesting? What’s that mean? It means when people give you their name and email address, they have[...]
Direct Mail to New Movers. Target Marketing at its Finest.
Its funny how things come full circle. In the digital age, the opportunity to market effectively with direct mail may[...]
Small Business Marketing-7-Point Checklist and Execution Plan
In case this is the first time you're hearing from me, I'm Andrew Mazer. I'm the founder of Small Business[...]
Small, Incremental Goals are the Way to the Big Score
As I was ascending from meditation this morning I thought popped into my mind out of nowhere: "How will I[...]
Marketing With Video Demonstration
A productive and powerful online presence is much more than just a website and some social media posts. As I[...]
The Business Owner’s Guide to Marketing Online Seminar & Workshop
Business owners can not manage what they don't understand. That's why most of them are frustrated by writing checks to[...]
Why Multi-Tasking is a Lie. How to Become More Productive and Manage Time
Multitasking is a lie. It doesn't exist. At least not in the form which we refer to it most. Yes[...]
How to Prepare for Business Networking
Depending on the size of the event, most networking meetings allow each person between 10 seconds and 2 minutes for[...]
What is Offline-to-Online Marketing?
A huge mistake I see businesses make is a failure to connect their offline marketing to their online marketing. What[...]
I Have Been Validated by Mark Cuban
Mark Cuban is one of the most successful entrepreneurs of our time. I see him as a combination of Regular Guy,[...]
The Small Business Owner’s Guide to Marketing Online Seminar
The Business Owner's Guide to Marketing Online More and more business owners are ready to take control of their online[...]
How to Become Highly Productive in 4 Hours a Day
The Ultimate Time Management Solution Replace One Bad Habit With a Good One Becoming highly productive requires the elimination of[...]
When is the Best Time to Fire Someone?
Every business owner is faced with the task of hiring and firing. Letting someone go is easy under some circumstances,[...]
Components of a Good Website
A good website does 3 things: It gets people who don't already know you exist to find you and your[...]
Small Business Marketing Online-Creating a Massive Online Footprint
A website and a  couple social media accounts make up only a fraction of your online presence. One of the[...]
ONE Thing You Can Do To Improve Your Business, Your Income and your Life
Over the last several months I've been studying the concept of single-minded thinking as it pertains to business.  What I[...]
Ideas for Self-Promotion and Business Promotion
Marketing yourself and your business by giving away a door prize is a great idea but most people don't know[...]
How to Sell Products and Services on Video
You may not know this but I sell products on the internet all day everyday...for the last 14 years +.[...]
Success is a Process…Not an Event!
At our March 16th event I will be sharing the fundamentals and distributing the tools of Tactical Productivity. You will[...]
Opportunity Cost, Where are You Investing Your Resources?
Have you ever heard the term, "Opportunity Cost"?  Opportunity cost is defined as: the loss of potential gain from other alternatives[...]
Five Steps to Develop Initiative
Initiative is a top skill of personally effective leaders.  Initiative-takers are often presented with significant opportunities because others know they will[...]
Writing Tips. What to do When You’re Stuck
It happens all the time.  Even right now, for me.  I just used a technique to get unstuck and I[...]
Resolve to Spend Major Time on Major Things
Time.  It's more precious than anything because no matter how successful we are, we can't get any more of it.[...]
Introduction: The 3rd i in The 3i System of Sales & Influence™
In the first post on the topic of The 3i System if Sales & Influence™, I talked about the importance[...]
How to Create a Mailing List: Free Resource
There's less "junk mail" cluttering up mailboxes these days, have you noticed? They haven't been this empty in 50 years.[...]
Invitation: the 2nd i in The 3 i System of Sales & Influence™
The idea behind The 3i System of Sales and Influence™ is to position yourself and your business as a welcomed[...]
Sales Techniques: The 3i System of Sales & Influence™ (Part 1)
One of my core philosophies is, one good idea or one good connection can change your business or your life.[...]
Seek Business Coaching & Consulting to Stay at the Top of Your game
Running the Business with Your Fingertips The most successful business executives and owners understand that even the best athletes, as[...]
Advice for Business Owners and Managers
You need your employees more than they need you. “Wait a minute that sounds like heresy to me! I’m the[...]
Why People Stop doing Business With You
People die and there's nothing you can do about it. It's generally only about 1% for most businesses. People move[...]
The Power of Persuasion
The Powers of Persuasion Persuasion is the single most important skill for a person to master both professionally and personally.[...]
The Best Sales Tip Ever – Really
This is the best sales tip I ever got. Introducing: The 3 i’s These concepts are simple to implement in a[...]
Small Business: The Backbone of the American Economy
In a discussion among the founders of Small Business University recently, we debated the notion of "labeling" our audience "small[...]
Personal Branding- How to Attract Your Ideal Client, Customer or Patient
Are You Dreaming About Your Dream Client? You Should Be. Target audience. Ideal client. Target market. Niche. You’ve heard the[...]
The Best Sales Advice- Do Old-School Methods Still Apply?
Sales expert, author, trainer and consultant, Rich Lucia is presenting at The Small Business University Back-To-School event Monday, September 8th.[...]
Advice for Successful Thinking and Behavior – By Manny Nowak
Don't Let Fear of Failure Slow You DownClick here to learn more about Manny and his business from his website.The[...]
The Best Way to Grow Your Business- Referrals
Referrals are The best way to grow your business, we all know that. Referrals produce the highest return on your[...]
Business to Business Sales & Advertising Tip
Business-to-business sales and advertising should be treated no differently than business-to-consumer.  Why?The products and services we sell to businesses as[...]
Facebook Marketing on Your Personal Account
Have something to brag about?  Want to get it out there but you don't want to appear conceited? I pulled[...]
Business Networking & Seminar in South Jersey May 5, 2014
Fantastic event and overwhelmingly positive feedback from attendees...the Cinco de Mayo event was another SBU success. Thanks to our speakers:[...]
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