SEO means Search Engine Optimization. SEO is the way people FIND your website, your business, or your product…at exactly the time they’re looking for it.
SEO is cheaper and longer-lasting than advertising. Therefore, it’s better than advertising. Better still-you can learn it yourself. It’s easy.
The old saying goes, “The best time to plan a tree was 20 years ago. The second best time is now.”
I know small most small business owners think they’re either too small or too late to get into the coveted 1st page of Google search results. But it’s not true! Search engine optimization can start producing results in a matter of weeks, or even days.
I got my first website, Mazerwholesale.com back in the late 1990’s. I DID plant seeds 20+ years ago and my website and my study of SEO changed my life.
It’s true there’s an element of authority a website gains over the course of time, but the main source of search engine optimization has to do with the content of your site.
When the content of your website closely matches what a person is searching for, your website has a chance of getting the click.
On Smallbusinessu.org, I experimented using website content to rank for The Best Blueberry Pie in Philadelphia and also in other areas in New Jersey. Obviously, we don’t make OR sell blueberry pie here at Small Business U. However, website pages that I created back in 2017 ranked on page 1 of search results within 2 weeks. Even better, as of this day, Feburary 3, 2020, most of them still show up on page 1 of search results in several areas we targeted.
You know your business and your products better than any $100/hour geek. You know what kind of questions your customers ask, and the words they use to describe them. These are your KEYWORDS. Simple, right? When your website answers the questions people are asking, or providing the solutions people are looking for, your website has a great chance of shooting to page 1 of search results. It’s common sense. SEO is common sense.
Start Optimizing Your Website and Start Getting More Customers.
It’s NOT too late to get your business, your products or services, onto the first page of Google. You DON’T need to spend a bunch of money. It’s really just a matter of understanding a few simple fundamentals.
Unlike planting a tree, it doesn’t take a long time for SEO to bear fruit. ONE simple change, ONE new page on your website, ONE headline, can make a the difference...and you’ll start getting more calls, seeing more customers, and making more sales.
I can almost always find several ways to tweak your website to make it rise in the search results. Additionally, I can usually help you eliminate some flaws which may be hurting your search engine raking.
I urge you to start now to learn how to make your website optimized for search. It’s not complicated. You will get more new customers and…
…I’m here to help. Just ask me. Send me an email at Andrew@smallbusinessu.org. Include your name, business name, and website. I’ll give you some pointers. No strings attached. It’s my pleasure. Promise.
Andrew Mazer, Founder of Mazer Wholesale, Inc. established since 1986. In 1996, I began marketing my wholesale business online. In 2009, I began helping other business owners market THEIR business online. I am the author of The Business Owner's Guide to Marketing Online, The Groupon Solution, and The One Good Idea Newsletter. Contact me at Andrew@smallbusinessu.org