SEO stands for Search Engine Optimization and it also stands for more new customers.
How do customers find a restaurant like yours if they don’t already know you exist? SEARCH.
People search for things in different ways: They use computers, tablet devices, and cell phones, and they also use voice search (Siri, Alexa, and Google Voice). They use Google and a variety of search engines.
People search places to eat in different ways: Some are looking for a type of restaurant: Sushi, Indian, Italian, Chinese, Diners, Seafood, Steak. Some are looking for a specific type of dish: Lasagna, Clams Casino, Hibachi, Lemon Meringue Pie, The Best Hot & Sour Soup. And some are looking for The Best Place to Have a Kids’ Birthday Party, Outdoor Seating, Live Music.
SEO puts your business in front of the people who are looking for a place like yours at exactly the right moment. It’s the search engines’ job to provide the best choices in the search results so consumers can find what they’re looking for.
When your website is well optimized, it communicates with the search engines. when the search engines know what you have, know where you are, know who you serve, and what you do best, they’re going to show your business in the search results more often, and THAT means more customers.
Good SEO usually delivers a huge return on investment and lasts longer than just about any form of advertising.