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A Recommended Facebook Setting for Your Fan Page

In an article I recently wrote for the March, 2019 edition of the One Good Idea Newsletter, I’m suggesting that you allow your Facebook Fans to post directly onto your business Facebook Fan page. Here’s why (and HOW to do it right): The video below shows you how to adjust the Facebook Fan page Settings, which is important if you decide to implement this strategy. 

Benefits of Opening Your Facebook Fan Page for Your Fans to Post Directly On Your Wall

• Customers and fans who post directly on your wall is social proof that your business is engaged with happy and satisfied customers.

• You can run promotions which encourage your existing customer base to post on your Fan page. For example, April is National Humor Month. In the article I mentioned above, I suggest to use this wacky “holiday” to stimulate activity on your Facebook page by asking customers to post a pithy joke.  You can then LIKE the joke and thank them for it. You can even reward customers and fans who post on your page with a coupon.  You do this by replying to their post with a Thank You and a link to a coupon on your website or on your moderncoupon page. Doing so, increases the chance of doing business with the customer again, sooner than later.

• Encourages customers to LIKE your Facebook page which grows your fan base.

• You can respond and engage customers who post on your page. When you do this, you can offer them a reason (incentive) to communicate with you on Facebook Messenger. You want to do this to open up even more ways to communicate. Communicating through messenger is great because people receive messenger alerts and 90% read messages on their phones.

• Facebook posts reach a much smaller number of your fans than ever before. However, Facebook rewards pages which get high engagement, so encouraging customers to post on your page will likely make your posts show to more people.

If there’s anything me or my team can help you with, please call 1-866-799-2825 and leave a message. Or you can email me directly at Andrew@smallbusinessu.org