All posts by Andrew Mazer

Rank Higher in Google Search Results with Photos and Images

I love Google because Google helps me get new customers all the time, FREE. That’s a good reason, right?!!!

I don’t pay Google a penny for advertising, yet, my website and my business show up on page 1 of Google search results when people are looking for what my business sells-over 100 times per day on average.

This is why I advise my clients to be active with their Google My Business profile. Add images and posts weekly.

Why Do Photos Matter in Marketing My Business Online?

Photos are important in marketing communication for a lot of reasons, but the #1 reason (in my opinion) is because Google tells me so.

Google sent me this email through my wholesale company’s email account. This tells me a lot about how following their recommendations is benefiting my business.

They told me adding more images to our Google My Business profile will help my business and my products show up in more searches. So, we started doing it. As you can see, nearly 11,000 people saw the images we have posted on our profile.

What’s significant here is the fact that people who have come across these photos where in the act of searching for something they probably had the intention of purchasing, either now or in the near future. That’s powerful!

Add More Photos on Your Website to Climb Higher in Search Results

Photos and all images play an important role on your website.

You know the old saying, “A picture is worth 1000 words.” Images stand out so you simply can’t miss them. If the picture is interesting enough and compelling enough, people will read the text around or below the image. Hopefully, the text information is valuable and your reader continues to read on.

The longer your website visitor stays on your page, the more likely Google will determine the content on the page is good information, worthy of showing to more people. This is how your page rises in search results.

Optimizing Images for Better SEO Results

We can go even deeper into optimizing our website for search results by optimizing the images we use on our websites. This is an important material but we’ll leave it for another post called How to Optimize Images for Search Engine Optimization.

Get More 5-Star Reviews-tips

How to Get a 5-Star Review Without Ever Making the Sale

I have to tell you a story about a transaction that I DID NOT make yesterday which turned into broadcast praise on Yelp, Google, and Facebook.

If you didn’t know this, I own a wholesale company called Mazer Wholesale, Inc. I started in 1986 when I was 21 years old.

About 99.9% of the new business which comes in for Mazer Wholesale is acquired online, mostly as a result of good search engine optimization (which means we get a very high placement on the search engines, even against companies 1000 times bigger than us).

Yesterday a woman from Wisconsin placed an order on our website for 200 aluminum foil disposable pans for her catering business. We ship the item from Philadelphia and when I calculated the shipping charge, it was very high and, in my opinion, and from experience, I think she can get a better deal buying local, so I wanted to let her know.

I started typing an email and then decided a phone call would be quicker and possibly even save the sale. I left her a voicemail telling her we appreciate the opportunity but considering the high cost of the shipping, I don’t think we’ll be the best choice.

About an hour later, she called excitedly and with lavish praise for that AMAZING phone call. We must have talked for 5 minutes or so. She genuinely appreciated the personal touch. To me, it was simply a smart use of my time and a way to possibly save a sale.

After the business day ended, I decided to send her an email to let her know how her phone call was the highlight of my day. As I typed out the email I said to myself, “Why not ask her for a review?” so I did.

She jumped on it. She posted on Google, Facebook, and Yelp!

Without Even Having Made the Sale, We Got Three 5-Star Reviews

I’m sharing this so YOU can be aware that positive reviews (and negative ones too) can result from the simplest interactions with customers. Be blatantly honest with your customers and you may get a 5-star review for it.

You may even get the sale.

I’ve found that 5-star reviews, positive or negative are mostly the result of the quality communication with the customer.

Guess what…she did end up placing the order a couple of days later!

Want to learn more smart tips about getting more positive reviews? Check my other blog post here 👉 “How To Get More 5- Star Reviews”

The benefits of search engine optimization for small business

The Top Benefits of Good Search Engine Optimization

Focusing on improving your business’ website Search Engine Optimization is one of the best investments you can make in marketing.

I know this from first hand experience. I’ve done the research and the work over the span of the past 20 years. My small business competes online with Walmart, Amazon, Home Depot, Lowe’s, and 1000’s of other online sellers competing to sell the same or similar items.

My website, mazerwholesale.com competes for position on the first page of search results with all these mega companies and we often beat them with the very top position on the organic search results.

So, here we go with

The Top 5 Benefits of Good SEO for Your Small Business Website

  1. Potential customers will find your business at the precise moment they’re making a buying decision. Think about that. Your business and your website is right there in front of the eyeballs of the perfect customer at the perfect time. You don’t get that with most other kinds of advertising, and you don’t even have to pay for it!
  2. Good SEO lasts indefinitely. Every piece of content you create on your website lasts for as long as your website remains online. There’s no expiration date. It stays there and the search engines know it’s there, so when someone is searching for a business like yours or a product or service your website content features, you have a chance of being right in front of the potential customer at the right time.
  3. Good SEO gets better with age. The maturity of a website (how long it remains online) is a valuable component of SEO. It’s called Authority. Therefore, the sooner you start building more pages and optimizing the existing pages on your website, the more effectively your website will attract customers now and in the future.
  4. Good SEO is the way to level the playing field with even the biggest competitors. Google and the other search engines don’t favor one company above the other. However, they do favor the usefulness of the content of a website. Useful, informative content on your website which is relevant to the search query is the key to breaking through to the first page of search results and even to the top of the page.
  5. Building a website that consistently shows up on the top page of search results will consistently bring new customers. Therefore, it’s valuable. Your business becomes more stable, more predictable, and more enjoyable. Your website will become an asset, not an expense.

Why YOUR Small Business Should Care About SEO

Because SEO the cheapest and easiest way to get more new customers, now and in the future.

“Why should I care about search engine optimization? I’m just a small business. I don’t have a lot of money to spend on SEO.”

Friends, SEO is THE way to compete with any size company in your field of business. Good SEO has nothing to do with how much money you spend on it. It has nothing to do with tricks or shortcuts.

Good SEO has more to do with what you know about SEO and about how your website communicates with potential customers searching for a product or service like yours, even if they don’t already know you exist.

This article WILL give you insights that will help you make better decisions about your website content and better decisions when you’re looking for help with your website and digital marketing in the future.

All the while, your website will serve your customers better and consequently, you will get more customers.

How Search Engine Optimization Works-Demonstrated

In this article, I am in the act of demonstrating a fundamental search engine optimization strategy. I’m showing you how it works. Here’s what I’ve done so far:

  • I’ve created a sensible title for this page. It asks a question about search engine optimization. Many people search the internet for information about SEO every hour of the day because it’s such a valuable skill to understand. The title of the page tells Google what this page is about. That’s vitally important for good SEO.
  • I typed 3 short paragraphs that are relevant to the page title. This also signals Google that the content appears to match the title. Although this may seem obvious, it doesn’t necessarily happen. The average business owner isn’t aware of the value in this small but important element. (Pssst…neither do a lot of SEO service providers.)
  • Next, we have bold Subtitle which reads This is How Search Engine Optimization Works. This bold type is in H2 format, otherwise known as a Header Tag, and in this case, the 2nd header tag on the page. The Page Title is being used as the H1 tag.

Continuing This Search Engine-Friendly Article About Search Engine Optimization.

As we continue with this tutorial about optimizing a website (or web page) for gaining search engine attention, notice the 3 elements above:

  1. There is a bullet list in the section under the H2 tag. While this isn’t necessarily a necessity, it does have SEO-rich content, all within the important ideas in the article. A bullet list is orderly, it breaks up long swaths of text, and this, therefore, more readable. This has many benefits (but we won’t get into all that detail right now).
  2. Then we have an image. It’s actually a colorful block of text but in the form of an image. Images have their own SEO characteristics if done properly and this article will have a link right here when the content describing the optimization of an image is created.
  3. The image above also has a Call-to-Action. A call to action (CTA) is smart marketing because it’s designed to get a website visitor to make make a decision. I often recommend an offer such as a coupon, a limited time offer, or some kind of free and valuable information. When someone clicks on a link on your page and it takes them to another page on your website, therefore it’s a signal to Google that your website has value. It’s called an internal link. You’ll learn more about this in another article on our blog about the benefits of internal links.
  4. Finally, we have another Subheading and this is the H3 tag. The H3 tag gets to be rather meaningless and any further heading tags can just remain as H3 tags. (Don’t use H1 or H2 tags more than once in a post or page.

Search Engine Optimization is One of Your Best Marketing Investments

When I say SEO is one of your best marketing investments, I’m talking mainly about your investment in time, not money. You, the business owner understand more about your products and your customers than anyone else. Since you know more about customers think about your product, the words they use and the questions they ask, you are the best person to create search engine friendly content for your website.

When the words and phrases on your website (particularly the page titles and header tags) are a close match to what a potential customer is searching for, your website will have a much better chance to appear at, or near the top of search results.

The Top Benefits of Good SEO:

  1. Potential customers will find you at the precise moment when they’re in the act of making a buying decision.
  2. It lasts indefinitely. Once you add content to your website, it stays there to serve you and your customers as long as your website does.
  3. It gets better with age.
  4. It allows you to compete with any size business in your field.
  5. Building a good SEO website that attracts more new customers adds value to your business. Your website becomes an asset.

You can’t get these kinds of results from any other type of advertising, even with bucket loads of money to spend on it.

Learn more about the benefits of good search engine optimization here.

MAY 2019 MARKETING IDEAS CALENDAR

Marketing Ideas Calendar for May, 2019

The marketing ideas calendar is published here every month. It’s created to help small businesses make interesting, fun, and engaging marketing messages. More people will pay attention to, like, and share your social media posts and emails when they’re tied to a creative, or uncommon theme.

NEVER MISS AN ISSUE! SUBSCRIBE! click here.

Monthly Holidays

International Drum Month

National Asparagus Month

National Military Appreciation Month

National Motorcycle Awareness Month

Date Your Mate Month

National Barbecue Month

National Bike Month

National Egg Month

National Get Caught Reading Month

National Hamburger Month

National Photography Month

National Recommitment Month

National Salad Month

National Salsa Month

National Strawberry Month

WEEKLY HOLIDAYS

May 6 – 12

Small Business Week

Nurses Week /  Teacher Appreciation Week

National Family Week

May 13 – 21

Bike to Work Week /  National Police Week

Food Allergy Awareness Week

American Craft Beer Week

May 19-25

EMS Week

National New Friends, Old Friends Week

May 20-27

National Backyard Games Week

May 28-31

Scripps National Spelling Bee

NEVER MISS AN ISSUE! SUBSCRIBE! click here.

DAILY HOLIDAYS

5/1/2019 Batman Day / Hug Your Cat Day / May Day

5/2/2019 World Tuna Day

5/3/2019 National Chocolate Custard Day

5/4/2019 Star Wars Day / Comic Book Day

5/5/2019 Cinco de Mayo / Lemonade Day

5/6/2019 No Diet Day / Nurses Day

5/7/2019 National Teacher Appreciation Day

5/8/2019 National Receptionists Day / Bike to School

5/9/2019 National Butterscotch Brownie Day

5/10/2019 National Shrimp Day / National Military Spouse Appreciation Day

5/11/2019 Stamp Out Hunger Food Drive Day

5/12/2019 Mother’s Day

5/13/2019 National Hummus Day

5/14/2019 National Buttermilk Biscuit Day

5/15/2019 National Chocolate Chip Day

5/16/2019 Do Something Good for Your Neighbor Day

5/17/2019 Virtual Assistants Day / Nascar Day

5/18/2019 National Learn to Swim Day

5/19/2019 Take Your Parents to the Playground Day

5/20/2019 National Pick Strawberries Day

5/21/2019 National Waitstaff Day

5/22/2019 National Vanilla Pudding Day

5/23/2019 National Taffy Day / Eat More Fruits and Vegetables Day

5/24/2019 National Scavenger Hunt Day

5/25/2019 National Wine Day

5/26/2019 National Blueberry Cheesecake Day

5/27/2019 Memorial Day

5/28/2019 National Hamburger Day

5/29/2019 National Senior Health and Fitness Day

5/30/2019 National Creativity Day

5/31/2019 National Smile Day

NEVER MISS AN ISSUE! SUBSCRIBE! click here.

Marketing Ideas-repurpose content

Repurpose Marketing Content

The focus of this article is stretching your marketing dollars and turning your marketing investments into assets.

Every business owner hates waste and strongly desires squeezing every last drop from their investments in product, equipment, and marketing investments.

What IS Marketing Content?

Marketing content is an asset. A product or service featured on your website is an asset. Advertising (print ads, radio, TV), information, social media posts, email marketing messages, text marketing messages, printed material of almost any kind is an asset. Videos your business produces to stimulate sales, are assets. Here’s how to stretch their value, their reach, and transcend their cost.

Repurposing Content is Valuable, Economical, and Effective.

Once you have created a marketing message of any kind, you can use it again across multiple platforms. Sometimes, you can use it over and over again. Doing so makes every marketing message more valuable, economical, and effective.

Examples of Repurposing Marketing Content

Let’s take an example of a product or a service. I’ve got this fictitious item called a Fizbin. A Fizbin could be a menu item at a restaurant, a product you sell in your retail store, or a service provided by a plumber or electrician. It represents anything you want to promote.

You want to feature the Fizbin because it’s something you sell.

Have you listed it everywhere? Repurposing means using one piece of content and reusing it (repurposing it) in other ways.

  • It has a place on your website.
  • Thorough description.
  • You promote it on your printed material or print ads.
  • You have a photo of it on your social media profile and you can use it on social media posts.

Add a Page for Everything on Your Website

I suggest

  1. Listing every product or service you sell in your business ON ITS OWN PAGE.
  2. Then take this new page and post it on Facebook and Twitter. If your Twitter and Facebook page are linked, adding the post to Twitter is automatic. (Ask me if you need help with this.)
  3. If you’re a Business-To-Consumer style business, add the product or service to Pinterest and Instagram. If you’re in a Business-To-Business style, post it on Linkedin. (Yes, Pinterest. Ask me why.)
  4. No matter what kind of business you’re in, add the detail to Google My Business. (Want to show up high in the search results? This is crucial.)
  5. If it has anything to do with a discount or promotion, add it to moderncoupon.com. (For a small fee, you can advertise coupons all year with unlimited changes and lots of extra benefits.)

Use Syndication-Nothing Should Stand Alone!

Reach more people through marketing syndication! Think about TV shows-When a popular show goes into its 2nd or 3rd season, they start showing reruns. After awhile, you’ll start seeing reruns on other TV channels. Reruns are syndicated so they reach a larger audience than a single time slot. This is the idea behind syndication: PUT YOUR MARKETING EVERYWHERE IT CAN BE.

Your marketing can be easily syndicated to multiple social media sites, blogs, directories (Like Yelp!, moderncoupon, Trip Advisor, and plenty more depending on your industry).

It takes a fraction of the time to syndicate (repurpose) the content you’ve already made. Use these techniques to stretch your marketing investment and reach a bigger audience.

Website improvement techniques

3 (Really Good) Reasons to Update Your Website Regularly

A website is never DONE. Until your business is DONE, your website should never be done. Your website is (or should be) an excellent employee who represents and works for you every day. Like any employee, your website should be an asset, not an expense. In this article, learn why it’s important to care for your website as you would a valuable employee.

Your Website Has a Job To Do. Take Care Of It Well.

Actually, your website has a MANY jobs to do, more than most of your other employees (and almost as many as you do). Some of the jobs your website can do are among the most important and most valuable aspects of your business. In this article, I’ll list the top 3:

1. New Customer Acquisition

Business owners rely on word-of-mouth, advertising, lettering on their vehicle(s), signage, coupons, Facebook, Instagram (and the list goes on) to create awareness and attract new customers. In the 21st Century, before most of us make a decision to visit a store, a restaurant, or call a service company of any kind, we visit the company website to learn more.

For emphasis: MOST PEOPLE VISIT A COMPANY WEBSITE BEFORE THEY MAKE A DECISION TO BUY. 

Your website has a BIG JOB to do indeed. It’s called Customer Acquisition. Your website can compel visitors to buy or take some sort of action (such as call you, email you, fill out a form, print a menu, request a quote, make an appointment) or it can repel visitors.

Your website’s #1 job is to acquire customers, and this is a very good reason to update your website regularly. 

  • Action Step #1: Have several outsiders give you feedback on your website. Don’t choose employees or relatives, they won’t be objective. They don’t want to make you feel bad. You could probably talk to a marketing firm and tell them you’re thinking about a website makeover. Tell them you don’t think the website is doing a good job at converting visitors into customers and ask them what they think you should do. (Or you can ask me.)
  • Action Step #2 Create a CTA: Call To Action. Offer a discount coupon or a Buyer’s Guide, or some other piece of value which the visitor must request on your website. Any of these is a value-add and brings your relationship with the customer a bit closer to you.

2. Serve Your Customers

The #2 thing your website should do is answer the questions to which people are looking to have answered. No matter what your business, people are looking for answers to a question or problem they’re trying to solve. Give them everything you can possibly give them in words and, if possible, with pictures. Your website is often the first communication you make with a potential customer. You can make it pleasant and easy (like a pretty, friendly, smiling hostess in a classy restaurant), distasteful like a salesman in a used car lot, or like a Flea Market on a gravel parking lot.

I’m not saying you need the most beautiful website in your industry, I’m saying it should be clean, easy to read, organized, and useful. The following action steps serve your customers well, and they also serve you at the same time.

  • Action Step #1: Create a Frequently-Asked Questions page on your website. Pose the questions people ask you and then answer them. Have you noticed that sometimes customers don’t ask the right questions? You can include the questions people SHOULD ask in the FAQ section. These can be very helpful to people and also help to steer people in the right direction like no other information can.
  • Action Step #2: Add a page for every category of items or services you sell. After you get that done, start making a page for every individual service or item you sell. Include pictures. This is a great investment. It makes your website a selling machine now and it keeps working for you forever. It also makes your website super-friendly to the search engines because they know ALL ABOUT everything you sell and your website will rise to the top of the search results. These website improvements serve both you and your customer. I can’t over-emphasize this strategy.
  • Action Step #3: Make your website easy to read and east to navigate. Black background with white text is difficult to read. Black background with ANY OTHER color is even worse. Go with dark text on a white background for the best readability. Make sure you look at your own website on mobile devices and desktop computers to make sure it’s easy to read and navigate. More than half of local business searches are done on a mobile device.

****The advice in Action Step #2 will also improve your chances of being included on Voice Search. I’m talking about being among the search results when people are searching for answers by asking Siri (on iphone), Alexa, and Google Assistant.

Reuse-Repurpose Website Content

3. You Can Repurpose All This Work

This work will involve time, effort, and probably expense. But it’s really NOT an expense-it’s an investment because it will convert more website visitors into customers. Just as adding an addition to your building or your home increases its value, building a powerful website and customer base adds value to your business. In my opinion, adding value to your business makes all other investments pale in comparison. Your customers are your greatest asset and your website is your customer acquisition machine.

  • Action Step: All the work done on your website, all the images you add, the details of the products or services, and even the frequently-asked questions can be used in other areas of your marketing.  repurposed on your social media accounts and printed material. We call it repurposing. Repurposing your content is cheap and easy and it’s also effective in amplifying your message and your business.

These activities take time and planning. They’re especially effective when done by a marketing expert with knowledge on how to optimize the content to be friendly to the search engines. Search Engine Optimization is how you get the search engines to show YOUR website when people are looking for a business, a product, or a service like yours, even if they don’t already know you exist.

One more important thing to add here. In the title of this post, the last word is REGULARLY. Updating your website never ends. 

Need help? That’s what we’re here for. Call 1-866-799-2825 if you’re interested in talking about improving your website so it can become the customer acquisition machine it can and should be. 

Restaurant Website Checklist:

The Ultimate Guide to Converting Website Visitors Into Long-Term Customers.

 

CHECKLIST IMAGE RESTAURANT.JPG

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Marketing Ideas Calendar

Marketing Ideas Calendar for April, 2019

April 2019 Holidays

Use your imagination to put together fun and interesting marketing messages for your Social Media Posts, Emails, and In-Store Promotions

To receive an email every month with a Marketing Ideas Calendar like this one, SUBSCRIBE.

Monthly Holidays

English Language Month

National Month of Hope

National Canine Fitness Month

National Internship Awareness Month

Distracted Driving Awareness Month

National Child Abuse Awareness Month

National Donate Life Awareness Month

National Cannabis Awareness Month

Month of the Military Child

International Guitar Month

Keep America Beautiful Month

Lawn and Garden Month

National Autism Awareness Month

National Couple Appreciation Month

National Decorating Month

National Fresh Celery Month

National Garden Month

National Humor Month

National Jazz Appreciation Month

National Soft Pretzel Month

National Soy Foods Month

National Straw Hat Month

National Parkinson’s Awareness Month

National Poetry Month

National Pecan Month

National Volunteer Month

National Welding Month

Occupational Therapy Month

Records and Information Management Month

Sexual Assault Awareness Month

Stress Awareness Month

National Safe Digging Month

To receive an email every month with a Marketing Ideas Calendar like this one, SUBSCRIBE.

Who’s Birthday is in April

4/3       Cat Cora, Iron Chef
4/19    Bryan Voltaggio, Chef and Competitor on Top Chef
4/28    Bobby Deen, Chef

Weekly Holidays

April 1 -7
National Window Safety Week
Paws International Pooper Scooper Week

 

April 7-13
National Library Week
National Student Employment Week
National Volunteers Week

 

April 14 – 20
Boys and Girls Club Week
Coin Week

 

April 21 – 28
Administrative Professionals Week
National Princess Week
Every Kid Healthy Week

To receive an email every month with a Marketing Ideas Calendar like this one, SUBSCRIBE.

April Daily Holidays

 

4/1/2019        National One Cent Day / April Fools Day

4/2/2019        National Peanut Butter and Jelly Day

4/3/2019        National Chocolate Mousse Day / National Walking Day

4/4/2019        National School Librarian Day / National Burrito Day

4/5/2019        National Deep Dish Pizza / National Caramel Day

4/6/2019        National Caramel Popcorn Day

4/7/2019        National Beer Day / National Coffee Cake Day

4/8/2019        National Empanada Day / National Zoo Lovers Day

4/9/2019        National Name Yourself Day

4/10/2019      National Siblings Day / National Cinnamon Crescent Day

4/11/2019      National Cheese Fondue Day

4/12/2019      National Grilled Cheese Sandwich Day / National Day of Silence

4/13/2019      National Make Lunch Count Day / National Scrabble Day

4/14/2019      National Pecan Day / National Dolphin Day

4/15/2019      National Tax Day

4/16/2019      National Wear Your Pajamas to Work Day / National Eggs Benedict Day

4/17/2019      National Ellis Island Family History Day

4/18/2019      National Animal Crackers Day / Get to Know Your Customers Day

4/19/2019      National Hanging Out Day / Good Friday

4/20/2019      National Cheddar Fries Day

4/21/2019      National Kindergarten Day / Easter

4/22/2019      National Earth Day / National Jelly Bean Day

4/23/2019      National Picnic Day

4/24/2019      National Administrative Professionals Day / National Pigs in a Blanket Day

4/25/2019      National Take Our Sons and Daughters to Work Day

4/26/2019      National Pretzel Day

4/27/2019      National Devil Dog Day

4/28/2019      National Superhero Day / National Blueberry Pie Day

4/29/2019      National Shrimp Scampi Day

4/30/2019      National Military Brats Day / National Adopt a Shelter Pet Day / National Oatmeal Cookie Day

———–

Marketing Ideas For Restaurants!

Do you own a restaurant? We send have a Restaurant-Specific Newsletter we send every month. To subscribe email me at Andrew@smallbusinessu.org.  Leave your name, restaurant name, and mailing address. 

4/2/2019        National Peanut Butter and Jelly Day

Create a special dessert that resembles a Peanut Butter and Jelly Sandwich

 

4/4/2019        National School Librarian Day / National Burrito Day

Create a special “burrito”.  It does not have to be Mexican, add your own flavor profile.

 

4/7/2019        National Beer Day

If you have a bar, have a special price on beer.  Make an event of the day, by having Beer Tastings.

 

4/12/2019      National Grilled Cheese Sandwich Day / National Day of Silence

Add a new item to the menu. Make the grilled cheese special by adding meat or veggies.

 

4/15/2019      National Tax Day

Give a “tax break”!

 

4/24/2019      National Administrative Professionals Day

Give a discount for office party trays.

 

4/25/2019      National Take Our Sons and Daughters to Work Day

Bring your son or daughter to lunch and get a free kids meal.

 

4/26/2019      National Pretzel Day

Use pretzels to create a new item – Fried Chicken with Pretzel Breading

 

4/28/2019      National Superhero Day

Dress as your favorite superhero, get a free Dessert or App

Facebook fan page settings, ideas for facebook marketing

A Recommended Facebook Setting for Your Fan Page

In an article I recently wrote for the March, 2019 edition of the One Good Idea Newsletter, I’m suggesting that you allow your Facebook Fans to post directly onto your business Facebook Fan page. Here’s why (and HOW to do it right): The video below shows you how to adjust the Facebook Fan page Settings, which is important if you decide to implement this strategy. 

Benefits of Opening Your Facebook Fan Page for Your Fans to Post Directly On Your Wall

  • Customers and fans who post directly on your wall is social proof that your business is engaged with happy and satisfied customers.

 

  • You can run promotions which encourage your existing customer base to post on your Fan page. For example, April is National Humor Month. In the article I mentioned above, I suggest to use this wacky “holiday” to stimulate activity on your Facebook page by asking customers to post a pithy joke.  You can then LIKE the joke and thank them for it. You can even reward customers and fans who post on your page with a coupon.  You do this by replying to their post with a Thank You and a link to a coupon on your website or on your moderncoupon page. Doing so, increases the chance of doing business with the customer again, sooner than later.

 

  • Encourages customers to LIKE your Facebook page which grows your fan base.

 

  • You can respond and engage customers who post on your page. When you do this, you can offer them a reason (incentive) to communicate with you on Facebook Messenger. You want to do this to open up even more ways to communicate. Communicating through messenger is great because people receive messenger alerts and 90% read messages on their phones.

 

  • Facebook posts reach a much smaller number of your fans than ever before. However, Facebook rewards pages which get high engagement, so encouraging customers to post on your page will likely make your posts show to more people.

If there’s anything me or my team can help you with, please call 1-866-799-2825 and leave a message. Or you can email me directly at Andrew@smallbusinessu.org

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