When you reach page 1 in search results, you can compete with businesses 1000 times bigger than yours. I am NOT exaggerating.
My small wholesale company competes with Amazon, Home Depot, Lowe’s, Walmart, and other retail giants. When people are looking online for what MY company sells, my website is often #1 on the organic search results. Yes, above those mega-billion dollar, multi-national companies.
I learned Search Engine Optimization. You can too.
I’m on a mission to show you how to optimize your website and build an online presence that will put your business Front-And-Center when people are looking for a business or specific products you sell.
Want more customers without spending a fortune on marketing? Learn the fundamentals of SEO (search engine optimization).
Keywords are the words on your website that tell people what you’re selling.
Keywords are the words on your website that answer the questions people are asking.
Keywords are what people use when they Google a question (also known as a search query).
Keywords are the words and phrases used on your site to tell about your product. The words and sentences which make up the content of a website are important. They need a great deal of thought.
You want to think about how people may be searching for a business, a product, or a service like yours. Then, use those words and phrases on your website.
When the words and sentences on your website match the words used in a search query, your website has a good chance of showing in the search results. This is how to get people to your website who otherwise may never know about you or your business.
Your business CAN compete for top positions on search engines, even against the biggest competitors.
I’ve been doing it for nearly 20 years.
My business, Mazer Wholesale competes with businesses like Home Depot, Lowe’s, Target, Walmart, and Amazon. We’re on the first page of Google search results. We’re right up there with them and often ABOVE them on the list.
I tell you from experience that your business CAN compete for top positions in the search engines, even against your biggest competitors.
You don’t need to become an SEO expert nor do you have to pay for high search engine positions. Get discovered by dozens, hundreds, or even thousands more people every month, FREE. How?
When you learn understand the fundamentals of SEO and how to apply them in your website content, you’ll be able to optimize your own website. It’s not difficult. It requires no technical skills. You can do it. It’s easy.
For example, ask yourself: How do customers think about my product? What are the questions they ask, in person, on the phone, or in a search query?
When the content on your website matches what people are looking for, it’s going to bring more people to your website. Some of them will become customers. It’s that simple.
Remember what I said in the beginning of this article? You want to answer the questions that people are asking.
You may be saying to yourself, “But isn’t that what my competition is doing?” I’ll say, “Some are, but not all.” I’m also certain they’re not using ALL the possible search terms available.
You only need to understand the fundamentals of SEO and how to apply them in your website content.
You can learn how to optimize your website for your specific business fast.
You don’t need to spend years, months, or even weeks learning Search Engine Optimization.
Although it took me years to learn, it’s possible to learn how to think about and apply SEO to your website in a matter of hours.
“A picture is worth 1000 words” and Google knows it. I don’t always do what my wife tells me to do but I always do what Google tells me.
Google, love ’em or hate ’em is king when it comes to people discovering and learning about your business. Google publishes content telling us what to do to so new customers can find us. This is a GIFT! Take it!
What you’re seeing in the image above is from an email Google sent me just a few minutes ago. No wonder Mazer Wholesale has been so busy…look at how many people saw our images!
Adding images to your Google My Business profile (GMB) is easy. I have some suggestions on how to do it best results:
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Your biggest problem with Google My Business is that it’s adding more to your workload. I get it. However, look at the payoff!
Those 10,000+ views of my company’s GMB images tell Google my company is relevant in the marketplace. Google sees my business and the things I sell on my website are relevant to what 1000’s of people are searching for month after month.
This is why Mazer Wholesale is growing. This is why my small business is competing for high ranking in search results against world-recognized companies like Walmart, Home Depot, Lowe’s, Target and others.
I strongly advise you to care for your GMB property (yes, it’s valuable property) as if it were a Golden Goose.
NEED HELP? Just ask. Join Small Business U Coaching & Consulting Membership.
I love Google because Google helps me get new customers all the time, FREE. That’s a good reason, right?!!!
I don’t pay Google a penny for advertising, yet, my website and my business show up on page 1 of Google search results when people are looking for what my business sells-over 100 times per day on average.
This is why I advise my clients to be active with their Google My Business profile. Add images and posts weekly.
Photos are important in marketing communication for a lot of reasons, but the #1 reason (in my opinion) is because Google tells me so.
Google sent me this email through my wholesale company’s email account. This tells me a lot about how following their recommendations is benefiting my business.
They told me adding more images to our Google My Business profile will help my business and my products show up in more searches. So, we started doing it. As you can see, nearly 11,000 people saw the images we have posted on our profile.
What’s significant here is the fact that people who have come across these photos wherein the act of searching for something they probably had the intention of purchasing, either now or in the near future. That’s powerful!
Photos and all images play an important role on your website.
You know the old saying, “A picture is worth 1000 words.” Images stand out so you simply can’t miss them. If the picture is interesting enough and compelling enough, people will read the text around or below the image. Hopefully, the text information is valuable and your reader continues to read on.
The longer your website visitor stays on your page, the more likely Google will determine the content on the page is good information, worthy of showing to more people. This is how your page rises in search results.
We can go even deeper into optimizing our website for search results by optimizing the images we use on our websites. This is an important material but we’ll leave it for another post called How to Optimize Images for Search Engine Optimization.
I have to tell you a story about a transaction that I DID NOT make yesterday which turned into broadcast praise on Yelp, Google, and Facebook.
If you didn’t know this, I own a wholesale company called Mazer Wholesale, Inc. I started in 1986 when I was 21 years old.
About 99.9% of the new business which comes in for Mazer Wholesale is acquired online, mostly as a result of good search engine optimization (which means we get a very high placement on the search engines, even against companies 1000 times bigger than us).
Yesterday a woman from Wisconsin placed an order on our website for 200 aluminum foil disposable pans for her catering business. We ship the item from Philadelphia and when I calculated the shipping charge, it was very high and, in my opinion, and from experience, I think she can get a better deal buying local, so I wanted to let her know.
I started typing an email and then decided a phone call would be quicker and possibly even save the sale. I left her a voicemail telling her we appreciate the opportunity but considering the high cost of the shipping, I don’t think we’ll be the best choice.
About an hour later, she called excitedly and with lavish praise for that AMAZING phone call. We must have talked for 5 minutes or so. She genuinely appreciated the personal touch. To me, it was simply a smart use of my time and a way to possibly save a sale.
After the business day ended, I decided to send her an email to let her know how her phone call was the highlight of my day. As I typed out the email I said to myself, “Why not ask her for a review?” so I did.
She jumped on it. She posted on Google, Facebook, and Yelp!
I’m sharing this so YOU can be aware that positive reviews (and negative ones too) can result from the simplest interactions with customers. Be blatantly honest with your customers and you may get a 5-star review for it.
You may even get the sale.
I’ve found that 5-star reviews, positive or negative are mostly the result of the quality communication with the customer.
Guess what…she did end up placing the order a couple of days later!
Want to learn more smart tips about getting more positive reviews? Check my other blog post here 👉 “How To Get More 5- Star Reviews”
Focusing on improving your business’ website Search Engine Optimization is one of the best investments you can make in marketing.
I know this from first hand experience. I’ve done the research and the work over the span of the past 20 years. My small business competes online with Walmart, Amazon, Home Depot, Lowe’s, and 1000’s of other online sellers competing to sell the same or similar items.
My website, mazerwholesale.com competes for position on the first page of search results with all these mega companies and we often beat them with the very top position on the organic search results.
So, here we go with
Because SEO the cheapest and easiest way to get more new customers, now and in the future.
“Why should I care about search engine optimization? I’m just a small business. I don’t have a lot of money to spend on SEO.”
Friends, SEO is THE way to compete with any size company in your field of business. Good SEO has nothing to do with how much money you spend on it. It has nothing to do with tricks or shortcuts.
Good SEO has more to do with what you know about SEO and about how your website communicates with potential customers searching for a product or service like yours, even if they don’t already know you exist.
This article WILL give you insights that will help you make better decisions about your website content and better decisions when you’re looking for help with your website and digital marketing in the future.
All the while, your website will serve your customers better and consequently, you will get more customers.
In this article, I am in the act of demonstrating a fundamental search engine optimization strategy. I’m showing you how it works. Here’s what I’ve done so far:
As we continue with this tutorial about optimizing a website (or web page) for gaining search engine attention, notice the 3 elements above:
When I say SEO is one of your best marketing investments, I’m talking mainly about your investment in time, not money. You, the business owner understand more about your products and your customers than anyone else. Since you know more about customers think about your product, the words they use and the questions they ask, you are the best person to create search engine friendly content for your website.
When the words and phrases on your website (particularly the page titles and header tags) are a close match to what a potential customer is searching for, your website will have a much better chance to appear at, or near the top of search results.
You can’t get these kinds of results from any other type of advertising, even with bucket loads of money to spend on it.
Learn more about the benefits of good search engine optimization here.
The marketing ideas calendar is published here every month. It’s created to help small businesses make interesting, fun, and engaging marketing messages. More people will pay attention to, like, and share your social media posts and emails when they’re tied to a creative, or uncommon theme.
International Drum Month
National Asparagus Month
National Military Appreciation Month
National Motorcycle Awareness Month
Date Your Mate Month
National Barbecue Month
National Bike Month
National Egg Month
National Get Caught Reading Month
National Hamburger Month
National Photography Month
National Recommitment Month
National Salad Month
National Salsa Month
National Strawberry Month
May 6 – 12
Small Business Week
Nurses Week / Teacher Appreciation Week
National Family Week
May 13 – 21
Bike to Work Week / National Police Week
Food Allergy Awareness Week
American Craft Beer Week
National New Friends, Old Friends Week
National Backyard Games Week
Scripps National Spelling Bee
5/1/2019 Batman Day / Hug Your Cat Day / May Day
5/2/2019 World Tuna Day
5/3/2019 National Chocolate Custard Day
5/4/2019 Star Wars Day / Comic Book Day
5/5/2019 Cinco de Mayo / Lemonade Day
5/6/2019 No Diet Day / Nurses Day
5/7/2019 National Teacher Appreciation Day
5/8/2019 National Receptionists Day / Bike to School
5/9/2019 National Butterscotch Brownie Day
5/10/2019 National Shrimp Day / National Military Spouse Appreciation Day
5/11/2019 Stamp Out Hunger Food Drive Day
5/12/2019 Mother’s Day
5/13/2019 National Hummus Day
5/14/2019 National Buttermilk Biscuit Day
5/15/2019 National Chocolate Chip Day
5/16/2019 Do Something Good for Your Neighbor Day
5/17/2019 Virtual Assistants Day / Nascar Day
5/18/2019 National Learn to Swim Day
5/19/2019 Take Your Parents to the Playground Day
5/20/2019 National Pick Strawberries Day
5/21/2019 National Waitstaff Day
5/22/2019 National Vanilla Pudding Day
5/23/2019 National Taffy Day / Eat More Fruits and Vegetables Day
5/24/2019 National Scavenger Hunt Day
5/25/2019 National Wine Day
5/26/2019 National Blueberry Cheesecake Day
5/27/2019 Memorial Day
5/28/2019 National Hamburger Day
5/29/2019 National Senior Health and Fitness Day
5/30/2019 National Creativity Day
5/31/2019 National Smile Day
The focus of this article is stretching your marketing dollars and turning your marketing investments into assets.
Every business owner hates waste and strongly desires squeezing every last drop from their investments in product, equipment, and marketing investments.
Marketing content is an asset. A product or service featured on your website is an asset. Advertising (print ads, radio, TV), information, social media posts, email marketing messages, text marketing messages, printed material of almost any kind is an asset. Videos your business produces to stimulate sales, are assets. Here’s how to stretch their value, their reach, and transcend their cost.
Once you have created a marketing message of any kind, you can use it again across multiple platforms. Sometimes, you can use it over and over again. Doing so makes every marketing message more valuable, economical, and effective.
Let’s take an example of a product or a service. I’ve got this fictitious item called a Fizbin. A Fizbin could be a menu item at a restaurant, a product you sell in your retail store, or a service provided by a plumber or electrician. It represents anything you want to promote.
You want to feature the Fizbin because it’s something you sell.
Have you listed it everywhere? Repurposing means using one piece of content and reusing it (repurposing it) in other ways.
Reach more people through marketing syndication! Think about TV shows-When a popular show goes into its 2nd or 3rd season, they start showing reruns. After awhile, you’ll start seeing reruns on other TV channels. Reruns are syndicated so they reach a larger audience than a single time slot. This is the idea behind syndication: PUT YOUR MARKETING EVERYWHERE IT CAN BE.
Your marketing can be easily syndicated to multiple social media sites, blogs, directories (Like Yelp!, moderncoupon, Trip Advisor, and plenty more depending on your industry).
It takes a fraction of the time to syndicate (repurpose) the content you’ve already made. Use these techniques to stretch your marketing investment and reach a bigger audience.
A website is never DONE. Until your business is DONE, your website should never be done. Your website is (or should be) an excellent employee who represents and works for you every day. Like any employee, your website should be an asset, not an expense. In this article, learn why it’s important to care for your website as you would a valuable employee.
Actually, your website has a MANY jobs to do, more than most of your other employees (and almost as many as you do). Some of the jobs your website can do are among the most important and most valuable aspects of your business. In this article, I’ll list the top 3:
Business owners rely on word-of-mouth, advertising, lettering on their vehicle(s), signage, coupons, Facebook, Instagram (and the list goes on) to create awareness and attract new customers. In the 21st Century, before most of us make a decision to visit a store, a restaurant, or call a service company of any kind, we visit the company website to learn more.
For emphasis: MOST PEOPLE VISIT A COMPANY WEBSITE BEFORE THEY MAKE A DECISION TO BUY.
Your website has a BIG JOB to do indeed. It’s called Customer Acquisition. Your website can compel visitors to buy or take some sort of action (such as call you, email you, fill out a form, print a menu, request a quote, make an appointment) or it can repel visitors.
Your website’s #1 job is to acquire customers, and this is a very good reason to update your website regularly.
The #2 thing your website should do is answer the questions to which people are looking to have answered. No matter what your business, people are looking for answers to a question or problem they’re trying to solve. Give them everything you can possibly give them in words and, if possible, with pictures. Your website is often the first communication you make with a potential customer. You can make it pleasant and easy (like a pretty, friendly, smiling hostess in a classy restaurant), distasteful like a salesman in a used car lot, or like a Flea Market on a gravel parking lot.
I’m not saying you need the most beautiful website in your industry, I’m saying it should be clean, easy to read, organized, and useful. The following action steps serve your customers well, and they also serve you at the same time.
****The advice in Action Step #2 will also improve your chances of being included on Voice Search. I’m talking about being among the search results when people are searching for answers by asking Siri (on iphone), Alexa, and Google Assistant.
This work will involve time, effort, and probably expense. But it’s really NOT an expense-it’s an investment because it will convert more website visitors into customers. Just as adding an addition to your building or your home increases its value, building a powerful website and customer base adds value to your business. In my opinion, adding value to your business makes all other investments pale in comparison. Your customers are your greatest asset and your website is your customer acquisition machine.
These activities take time and planning. They’re especially effective when done by a marketing expert with knowledge on how to optimize the content to be friendly to the search engines. Search Engine Optimization is how you get the search engines to show YOUR website when people are looking for a business, a product, or a service like yours, even if they don’t already know you exist.
One more important thing to add here. In the title of this post, the last word is REGULARLY. Updating your website never ends.
Need help? That’s what we’re here for. Call 1-866-799-2825 if you’re interested in talking about improving your website so it can become the customer acquisition machine it can and should be.