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Marketing Ideas for May 2018

May 2018 Marketing Ideas Calendar

As a service to small business owners, we give you over 50 marketing idea-starters every month. If you’re not already getting this resource in your email each month, SUBSCRIBE! 

Monthly Holidays for May, 2018

National English Language Month

National Month of Hope

National Canine Fitness Month

National Internship Awareness Month

Distracted Driving Awareness Month

National Child Abuse Awareness Month

National Donate Life Awareness Month

National Cannabis Awareness Month

Month of the Military Child

International Guitar Month

Keep America Beautiful Month

National Autism Awareness Month

National Couple Appreciation Month

National Decorating Month

National Humor Month

National Landscape Architecture Month

National Inventor’s Month

National Jazz Appreciation Month

National Soft Pretzel Month

National Poetry Month

National Volunteer Month

Occupational Therapy Month

Sexual Assault Awareness Month

Stress Awareness Month

 

Famous Birthdays in May

5/2       Dwayne Johnson (The Rock)

5/2       Donatella Versace

5/5       Lysie Snyder (Heiress of In-N-Out Burger)

5/14    Mark Zuckerberg

5/21    Al Franken

5/27    Jamie Oliver

 

Weekly Holidays

 

April 29-May5

Small Business Week

 

May 6-12

National Pet Week

National Nurses Week

Public Service Recognition Week

National Teacher Appreciation Week

 

May 13-19

National Etiquette Week

National Salvation Army Week

Police Week

 

May 20-26

Public Works Week

National Emergency Medical Services Week

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Daily Holidays in May, 2018

 

5/1/2018              May Day / National Foster Care Day

5/2/2018              National Truffle Day

5/3/2018              National Day of Reason / World Password Day

5/4/2018              National Star Wars Day

5/5/2018              National Cartoonists Day / Free Comic Book Day / Cinco de Mayo

5/6/2018              National Nurses Day

5/7/2018              National Melanoma Monday

5/8/2018              National Teacher Appreciation Day

5/9/2018              National Bike to School Day

5/10/2018            National Shrimp Day / National Clean Up Your Room Day

5/11/2018            National Military Spouse Appreciation Day

5/12/2018            National Archery Day / National Stamp Out Hunger Food Drive Day

5/13/2018            Mother’s Day / National Apple Pie Day

5/14/2018            National Dance Like a Chicken Day

5/15/2018            National Chocolate Chip Day

5/16/2018            National Sea Monkey Day

5/17/2018            National Graduation Tassel Day

5/18/2018            National Visit Your Relatives Day / Nascar Day

5/19/2018            National Learn to Swim Day / National Armed Forces Day

5/20/2018            National Be a Millionaire Day / National Pick Strawberries Day

5/21/2018            National American Red Cross Founders Day

5/22/2018            National Buy a Musical Instrument Day

5/23/2018            National Lucky Penny Day

5/24/2018            National Scavenger Hunt Day

5/25/2018            National Missing Children’s Day / National Wine Day

5/26/2018            National Blueberry Cheesecake Day

5/27/2018            National Grape Popsicle Day

5/28/2018            Memorial Day / National Hamburger Day

5/29/2018            National Paperclip Day

5/30/2018            National Senior Health and Fitness Day / National Creativity Day

5/31/2018            National Speak in Sentences Day

https://forms.aweber.com/form/45/490866645.htm

Ideas for small business marketing, free resource

Small Business Marketing Ideas for 2018-April

Marketing-promotion ideas for 2018-April

Looking for ideas or themes for your emails, social media, videos, or in-store promotions? Small Business U. provides this FREE RESOURCE every month to help you prime the pump so you can create interesting, fun and engaging content to help your marketing and message stand out from your competition. Never miss an issue: SUBSCRIBE!

April 2018 Marketing Ideas Calendar

Monthly Holidays in April, 2018

National English Language Month

National Month of Hope

National Canine Fitness Month

National Internship Awareness Month

Distracted Driving Awareness Month

National Child Abuse Awareness Month

National Donate Life Awareness Month

National Cannabis Awareness Month

National Fair Housing Month

Month of the Military Child

International Guitar Month

Keep America Beautiful Month

National Autism Awareness Month

National Couple Appreciation Month

National Decorating Month

National Humor Month

National Landscape Architecture Month

National Inventor’s Month

National Jazz Appreciation Month

National Soft Pretzel Month

National Straw Hat Month

National Poetry Month

National Pecan Month

National Volunteer Month

Occupational Therapy Month

Sexual Assault Awareness Month

Stress Awareness Month

National Safe Digging Month

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Famous February Birthdays

4/9/2018         Hugh Hefner

4/13/2018      Thomas Jefferson

4/23/2018      William Shakespeare

4/26/2018      Carol Burnett

4/26/2018      Melania Trump

4/27/2018      Erik Schmidt (Former CEO of Google)


Weekly Holidays in April

April 2-8

National Public Health Week

National Window Safety Week

 

April 8-14

National Work Zone Awareness Week

Animal Control Officer Awareness Week

Crime Victims’ Rights Week

National Library Week

 

April 10-14

Cancer Registrars Week

 

April 15-21

Boys and Girls Club Week

National Pet ID Week

National Volunteer Week

 

April 22-28

National Princess Week

Sky Awareness Week

Every Healthy Kid Week

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Daily Holidays in April, 2018

4/1/2018              April Fools Day / Easter

4/2/2018              National Ferret Day

4/3/2018              National Find a Rainbow Day

4/4/2018              National School Librarian Day / National Walking Day

4/5/2018              National Deep Dish Pizza Day / National Read a Road Map Day

4/6/2018              National Student Athlete Day

4/7/2018              National Handmade Day / National Love Our Children Day

4/8/2018              National Zoo Lovers Day

4/9/2018              National Name Yourself Day / National Former Prisoner of War Recognition Day

4/10/2018            National Siblings Day / National Equal Pay Day

4/11/2018            National Bookmobile Day / National Barber Shop Quartet Day

4/12/2018            National Grilled Cheese Sandwich Day

4/13/2018            Natinal Scrabble Day / National Thomas Jefferson Day

4/14/2018            National Reach As High As You Can Day

4/15/2018            National Tax Day / National Take A Wild Guess Day

4/16/2018            National Bean Counter Day

4/17/2018            National Ellis Island Family History Day

4/18/2018            National Animal Cracker’s Day

4/19/2018            National Hanging Out Day

4/20/2018            National Look Alike Day

4/21/2018            National Kindegarten Day / National Aucioneers Day

4/22/2018            National Earth Day

4/23/2018            National Picnic Day

4/24/2018            National Teach Children To Save Day

4/25/2018            National DNA Day / National Administrative Assistants Day

4/26/2018            National Take Our Sons and Daughters to Work Day

4/27/2018            National Arbor Day / National Day of Silence

4/28/2018            National Pool Opening Day

4/29/2018            National Shrimp Scampi Day

4/30/2018            National Military Brats Day

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Social Media Marketing Tips

Use Facebook “Events” to Generate Sales and New Customers

In this article, you’re going to learn how get your business in front of 1000’s of local and potential customers FREE with Facebook Events.

The 2 examples are restaurant-related but Facebook Events can be used in any type of local business. You just need a theme ans a little imagination.

You don’t have to put on a party, a parade, or hang banners or posters in order to have an “event.”

Learning about Facebook events and creating events to market your business on Facebook

Read this post and then see how other businesses are marketing their events using Facebook Events.

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Your Event Can Be Anything You Want It To Be

An event can be a one-day affair or it can last all month long! Your event can revolve around a single item or a theme.  It just takes a little imagination and a topic. The best way I can explain is with a couple of examples. Let’s pull an idea off of our March Marketing Ideas Calendar:

 

March 6th is National Oreo Cook Day. Take advantage of the popularity of this American favorite and create an Oreo Cookie Day Event!

If you’re in the restaurant business, you can promote Oreo Cookie milkshakes, Oreo cheesecakes, Oreo cupcakes, Oreo ice cream cake. Do you think there are some people around town who would be intrigued by the idea of an Oreo-inspired dessert selection? Of course, especially if it were a limited-time event.

But wait, National Oreo Cookie Day is just a 1-day holiday and maybe it’s not worth the trouble or risk of preparing all these Oreo-related desserts. No problem! Make your event last all week! Who’s stopping you? Here’s all you do: Announce how your restaurant is celebrating National Oreo Cookie Day by featuring Oreo Cookie-related treats all week (or all month, of you want) long!

Subscribe to The One Good Idea Newsletter to get our Monthly Marketing Ideas Calendar delivered every month.

Coffee is a hot topic!

Coffee is a “hot topic” and March is Caffeine Awareness Month. Take advantage!

Here’s another idea: The month of March is Caffeine Awareness Month. Create an event on topic of coffee.

Your coffee vendor will be happy to provide free samples and personnel to entertain your customers with taste tests. You could market this event every day of the month OR just on weekends or just on Saturdays…whatever you want! Facebook lets YOU make the rules and they’ll keep marketing your event for as long as it lasts.

Use events to capture customers’ contact information so you can add them directly to your marketing list for future promotions/invitations.

You can even sell tickets to events by linking to a site like Eventbrite or a page on your own site which can sell tickets can collect money.

Facebook Marketing Ideas-Event marketing

Facebook Markets Your Events For You

Facebook has created a smart phone app which millions of people have already downloaded. This app informs people of events going on nearby. People who don’t have the app still have the ability to see events in their news feed.

Local Facebook Fan page

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Fewer and fewer people actually see your Facebook fan page posts due to recent changes on Facebook’s move to sponsored (paid) posts. However, events will appear in your Facebook fans’ Notifications. When someone clicks on an event notification, here’s an example of what they might see:

 

more about Facebook event marketing

When someone clicks on Interested or Going, many of their Facebook friends will see this in their Notifications. Some people will want to share this information because, let’s face it, we want to share good times with our friends. Another added bonus is the ability to sell tickets to an event and the Find Tickets button allows you to bring ticket buyers to your website or to another destination, such as Eventbrite (another place to market your event whether you’re selling tickets or not).

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So when a Facebook Friend clicks Going to an event, this is what appears in her friends’ Notifications. This acts as social proof and starts the whole cycle again of possibly reaching more and more people who may otherwise never have known your business exists, so maybe they’ll end up as customers.

Events for a Cause

Example of a Facebook Events promo

Supporting a cause will popularize and endear you and your business to a section of the population who feels affinity toward the cause. This locally-owned liquor store is running an event featuring food, wine and spirits and is donating proceeds to The Ronald McDonald House. I feel fairly certain the liquor and wine vendors will be supporting the store by sponsoring some food, drink, personnel, and maybe even some money for the event, all the while, driving customers to the store who will be obliged to support the cause by making a purchase.

Never run out of ideas for your events, promotions, social media posts, or email marketing ideas, Subscribe to The One Good Idea Newsletter to get our Monthly Marketing Ideas Calendar delivered every month.

Need some help with ideas on how you can leverage Event Marketing on Facebook? All you need to do is ask, CLICK HERE.