The benefits of search engine optimization for small business

The Top Benefits of Good Search Engine Optimization

Focusing on improving your business’ website Search Engine Optimization is one of the best investments you can make in marketing.

I know this from first hand experience. I’ve done the research and the work over the span of the past 20 years. My small business competes online with Walmart, Amazon, Home Depot, Lowe’s, and 1000’s of other online sellers competing to sell the same or similar items.

My website, mazerwholesale.com competes for position on the first page of search results with all these mega companies and we often beat them with the very top position on the organic search results.

So, here we go with

The Top 5 Benefits of Good SEO for Your Small Business Website

  1. Potential customers will find your business at the precise moment they’re making a buying decision. Think about that. Your business and your website is right there in front of the eyeballs of the perfect customer at the perfect time. You don’t get that with most other kinds of advertising, and you don’t even have to pay for it!
  2. Good SEO lasts indefinitely. Every piece of content you create on your website lasts for as long as your website remains online. There’s no expiration date. It stays there and the search engines know it’s there, so when someone is searching for a business like yours or a product or service your website content features, you have a chance of being right in front of the potential customer at the right time.
  3. Good SEO gets better with age. The maturity of a website (how long it remains online) is a valuable component of SEO. It’s called Authority. Therefore, the sooner you start building more pages and optimizing the existing pages on your website, the more effectively your website will attract customers now and in the future.
  4. Good SEO is the way to level the playing field with even the biggest competitors. Google and the other search engines don’t favor one company above the other. However, they do favor the usefulness of the content of a website. Useful, informative content on your website which is relevant to the search query is the key to breaking through to the first page of search results and even to the top of the page.
  5. Building a website that consistently shows up on the top page of search results will consistently bring new customers. Therefore, it’s valuable. Your business becomes more stable, more predictable, and more enjoyable. Your website will become an asset, not an expense.

About the Author Andrew Mazer

Andrew Mazer, Founder of Mazer Wholesale, Inc. established since 1986. In 1996, I began marketing my wholesale business online. In 2009, I began helping other business owners market THEIR business online. I am the author of The Business Owner's Guide to Marketing Online, The Groupon Solution, and The One Good Idea Newsletter. Contact me at Andrew@smallbusinessu.org

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