You may not know this but I sell products on the internet all day everyday…for the last 14 years +. Besides the “gurus” I learn from, I don’t know anyone who does it better than me. My videos have been viewed over 1 million times.
Creating Video for Marketing is Cheap & Easy. You Can Do It! This morning I made a video to demonstrate a product that I sell in my wholesale company. I decided to use it also as a demonstration for you to see how simple video with virtually no production quality can make an impact in getting my company visible online. The amazing thing about YouTube videos is they don’t need to be commercial quality. In fact the less commercial they are the better (in most situations).
The following video was shot on an iphone. It’s not about perfection…it’s about being authentic and providing valuable information or ideas.
To create a video and get it “out there” used to cost thousands…maybe tens of thousands of dollars. Today, we all walk around with the technology in our pockets. The cell phone is excellent way to capture video which can help you market yourself and your business. Posting it on YouTube is FREE. You could be leveraging this “gift”. If you’re not, you should be.
I wouldn’t exactly say that I’m a YouTube sensation but my videos of accumulated have been viewed over 1 million times. Do you think this is help me sell some product? You bet it has. It’s made a magnificent difference in my business and my life.
“Build it and they will come” is a nice wish but it doesn’t work very well in the real word OR online. Even though it’s cheap & easy to create and post video on the web doesn’t mean anyone is going to see them. I have made a study of it. You can too. Start by taking 4 minutes to watch this demonstration and learn from it.
This video will remain online indefinitely and serve me and my company for years to come. Print ads, TV commercials and billboards are like dust in the wind in comparison.
I know many people who have attempted online video to promote themselves and their business and have failed. As the great business philosopher, Jim Rohn teaches, there are about a half dozen things which make 80% of the difference. In marketing with video, there are a few techniques which make the difference between your videos being seen, consumed, and valuable to your audience to the point where they will come closer to you and engage you in a business relationship.
Success in video is not a miracle nor is it a matter of getting a video to “go viral.” Learning how to leverage the power of video has made a massive impact on my business and I had zero experience or skills in the field.
Want to learn how to create videos which serve you and your business in perpetuity? Reach out. It can be a game-changer for you.
Andrew Mazer, Founder of Mazer Wholesale, Inc. established since 1986. In 1996, I began marketing my wholesale business online. In 2009, I began helping other business owners market THEIR business online. I am the author of The Business Owner's Guide to Marketing Online, The Groupon Solution, and The One Good Idea Newsletter. Contact me at Andrew@smallbusinessu.org