Have you ever heard the term, “Opportunity Cost”? Opportunity cost is defined as: the loss of potential gain from other alternatives when one alternative is chosen. It’s a powerful business concept but doesn’t get the spotlight it deserves. This concept affects owners, managers (at all levels), sales people and professionals.
Developing your product and marketing it are the 2 most important, high-value tasks in your business or career. Your product and your marketing of the product will produce more income now and set the stage for automatic income (repeat business & referrals) in the future.
The best way to make $100 per hour is to stop doing $10 per hour work. Most of us are on the mouse wheel trading time for dollars. We fool ourselves with a long to-do list crossing off low-value tasks, responding to texts, emails and unscheduled phone calls. We get a lot done on paper but it’s often minutia we should be paying a $9.50/hour assistant to do or not doing any of it at all.
Assuming you have a product to sell, whether a tangible item or a service, let’s focus on marketing it for now. When was the last time you can honestly say you dedicated major, uninterrupted time on planning your marketing and executing the plan? No phones. No email. No interruptions. Inventing or discovering a marketing tactic which makes selling faster and easier is going to impact your income faster than anything else. Sure, it’s easier said than done. But it can be done and it must be done if you have any hope of doubling or tripling your income.
“It’s no in the dreaming, it’s in the doing.”–Mark Cuban
An investment of just two 1-hour segments each day for focusing on major, high-value task is probably all it takes to make a huge impact on your business. It’s not easy, but nothing worthwhile really is. If you study time management (and who doesn’t), this is one discipline which is actually very easy to do because it’s not hard to make an unbreakable appointment with yourself at the same time every single day. Tip: Do this first thing each day and you’ll feel better and more productive. Everyone has their “best” time of day for energy and brain power.
Examples of Major Time Investments Toward Marketing Your Product or Service
“Is this the best use of my time?” What a great question!
Here’s a question which takes it a step further: Ask yourself “what ONE THING I could do to make more money faster so everything else could be done by others or not at all?” Then ask yourself, “what else?”. Sit quiet for an hour. Make this your first 1-hour investment in this exercise. Make a big list and then narrow in on the best 3-5 things you can do. Now you know where to invest major time for the rest of the year.
Aside from the highest-value tasks, everything else you do is trading away opportunities which await you if you were to be investing in “the majors”. This is opportunity cost. Keep this concept in your conscience by asking yourself constantly, “Is the the best use of my time?”
Andrew Mazer, Founder of Mazer Wholesale, Inc. established since 1986. In 1996, I began marketing my wholesale business online. In 2009, I began helping other business owners market THEIR business online. I am the author of The Business Owner's Guide to Marketing Online, The Groupon Solution, and The One Good Idea Newsletter. Contact me at Andrew@smallbusinessu.org