The focus of this article is stretching your marketing dollars and turning your marketing investments into assets.
Every business owner hates waste and strongly desires squeezing every last drop from their investments in product, equipment, and marketing investments.
Marketing content is an asset. A product or service featured on your website is an asset. Advertising (print ads, radio, TV), information, social media posts, email marketing messages, text marketing messages, printed material of almost any kind is an asset. Videos your business produces to stimulate sales, are assets. Here’s how to stretch their value, their reach, and transcend their cost.
Once you have created a marketing message of any kind, you can use it again across multiple platforms. Sometimes, you can use it over and over again. Doing so makes every marketing message more valuable, economical, and effective.
Let’s take an example of a product or a service. I’ve got this fictitious item called a Fizbin. A Fizbin could be a menu item at a restaurant, a product you sell in your retail store, or a service provided by a plumber or electrician. It represents anything you want to promote.
You want to feature the Fizbin because it’s something you sell.
Have you listed it everywhere? Repurposing means using one piece of content and reusing it (repurposing it) in other ways.
Reach more people through marketing syndication! Think about TV shows-When a popular show goes into its 2nd or 3rd season, they start showing reruns. After awhile, you’ll start seeing reruns on other TV channels. Reruns are syndicated so they reach a larger audience than a single time slot. This is the idea behind syndication: PUT YOUR MARKETING EVERYWHERE IT CAN BE.
Your marketing can be easily syndicated to multiple social media sites, blogs, directories (Like Yelp!, moderncoupon, Trip Advisor, and plenty more depending on your industry).
It takes a fraction of the time to syndicate (repurpose) the content you’ve already made. Use these techniques to stretch your marketing investment and reach a bigger audience.
Andrew Mazer, Founder of Mazer Wholesale, Inc. established since 1986. In 1996, I began marketing my wholesale business online. In 2009, I began helping other business owners market THEIR business online. I am the author of The Business Owner's Guide to Marketing Online, The Groupon Solution, and The One Good Idea Newsletter. Contact me at Andrew@smallbusinessu.org