I love using the screen capture software. When I need to explain something I want one of my helpers to do, I just open Screencast-O-Matic.
I often work with people who aren’t in the same room with me. Sometimes they’re not in the same city, state, or country. When I need to get something done through my team of experts, I’ll use Screencast-O-Matic to capture what’s going on on my computer screen and speak to narrate my message and my instructions are crystal clear. This is a big time-saver and the message can be saved and reviewed by the recipient indefinitely.
I also use Screencast-O-Matic a lot when I want to explain something to a client. It’s great to be able to capture what’s going on on my computer screen and narrate the situation. Not only is it as good as looking over my shoulder, it’s actually better because they can watch it over and over again and save it for future reference if needed. It’s also easy to share the screen cast video with someone else or even use it to make social media posts.
In the video accompanying this blog post I demonstrate how I was showing a client of mine this successes we’re achieving with their search engine optimization. It’s convenient for the recipient too because they can watch and listen instead of read which is often faster and more comprehensible.
Screencast-O-Matic is a free software. I pay $20 a year for the pro version because sometimes I make longer videos. I think they give you unlimited videos which are up to 10 minutes in length for free. But since I sometimes make longer videos I’m happy to pay a mere $20 to have longer-length videos. This software has been serving me well.
Can you use Screencast-O-Matic in your business? I’m finding it very useful. I hope you do too. If you like these tidbits of information then please sign up for my newsletter so you can be notified every time a New Edition comes out. Go to the small business University YouTube channel And subscribe. That’s another great way to be notified of small business tips and ideas.
And don’t forget, anything that’s on your mind about marketing your business online is fair game. Just ask me anything you want about your website, social media, email, search engine optimization, Google AdWords… I’m happy to help you out with some expert guidance.
Andrew Mazer, Founder of Mazer Wholesale, Inc. established since 1986. In 1996, I began marketing my wholesale business online. In 2009, I began helping other business owners market THEIR business online. I am the author of The Business Owner's Guide to Marketing Online, The Groupon Solution, and The One Good Idea Newsletter. Contact me at Andrew@smallbusinessu.org