This article is about the fact that organic search results get more clicks than paid ads…and why this is important for business owners to know and understand.
1st I will define ORGANIC SEARCH RESULTS: When a person searches (on Google, for example) for something online, they get a list of search results. On this search results page (SERP), there is often a group of listings (results) at the top of the page which are notated as Ads. Google sells these spots to businesses who are willing to pay for this space on the search results page. The results beneath the Ads are called Organic Search Results. These are placements which Google considers the most relevant search results. That is, the search results most likely to meet the needs of the person searching.
The higher a website or a web page ranks in the organic search results, the more likely the person will click and visit the website.
If you’ve been in business for any length of time or at least studied business or even personal development in any capacity, you’ve probably heard of the 80-20 rule also known as the Pareto Principle. The core of this principle is that 20% of your activities make up 80% of your productivity. It also usually means that 20% of your customers represent 80% of your income. It could also mean that 20% of your Investments produce 80% of your positive results.
This post compares building a better, search eingine optimized website to investing cash into Google Adwords (also known as pay-per-click or PPC).
This morning I was watching a webinar talking about Google search results and the relationship between paid advertising online and organic search engine optimization and how the 80/20 rule applies.
In most cases where people are looking online for a local business, for example a plumber, an electrician, an attorney, an accountant, a chiropractor,… The search results will almost always yield about 7 search results on page one which are paid ads. These are also known as AdWords ads. These are usually in a group of three or four at the top of the page and three or four all the way down at the bottom of the page. They are indicated by a specific emblem which indicates these are ads.
Between the ads are what we call organic search results. These are the search results which are generated by Google and are determined by a number of criteria, many of which can be influenced by search engine optimization techniques. These are NOT paid ads.
It’s a well-known fact, and you can look it up, that organic search results get more clicks and therefore more visibility than the AdWords ads. And guess what the ratio is. You got it… 80% organic and 20% ads. Therefore, out of every 1000 searches, the ads get 200 clicks, and the organic ads get 800. Both marketing tactics have their advantages. Read on!
The advantages of using AdWords are
Disadvantages of using Adwords:
Disadvantages of Organic SEO
In my personal and expert opinion I think search engine optimization is one of the best investments you can make in marketing your business. Search engine optimization can work in conjunction with almost every other marketing investment and activity you engage in. Including social media, blogging, video, and even offline marketing efforts such as print ads, sponsorships, radio ads, Adwords campaigns and any other Grassroots marketing you may do will all be enhanced by the efforts you make in building a better website with content that will be a benefit to your potential customers, clients, or patience.
The FASTEST way to get people to your website is by paying for the traffic. Adwords works.
The best LONG TERM MARKETING INVESTMENT is a methodical and well-planned investment in search engine optimization.
Andrew Mazer, Founder of Mazer Wholesale, Inc. established since 1986. In 1996, I began marketing my wholesale business online. In 2009, I began helping other business owners market THEIR business online. I am the author of The Business Owner's Guide to Marketing Online, The Groupon Solution, and The One Good Idea Newsletter. Contact me at Andrew@smallbusinessu.org