A website and a couple social media accounts make up only a fraction of your online presence. One of the most important online marketing strategies, especially for small businesses which serve a specific geographical area is spreading your business information everywhere possible. I call it:
This video explains more.
Think of having your business or professional profile and advertisements in dozens print publications. What would an ad all the most important and relevant magazines, newspapers and trade publications mean to you and your business? What if there were billboards with a photo of you or your company logo and phone number on the major roadways around town?
Thanks to the power of the web, you and your business can show up on dozens of highly visited websites, search engines and directories, pretty much for free. Doing so may not be quite as powerful has having ads in dozens of magazines, newspapers and on roadside billboards, however, it’s still very effective.
The Magic of a Good Online Presence Happens When People Find You Who Don’t Already Know You Exist
Google, Yahoo, Bing, all the social media platforms and dozens of other directories give us places where we can describe our business with words, pictures and details which all matter to people when they’re looking for a business like yours. Just about all the details about your business which exist on these sites is aggregated and delivered to people when they’re looking for a business or services like ours.
If you have been in business for more than a year, it’s probable you have already made it onto a number of online directories. However, it’s really important to be proactive and modify the information, enter your website address, check all details for accuracy, add images, and descriptive detail and generally take advantage of all the resources each of these directories allows.
There could be dozens more places you COULD be listed online with rich descriptive information about your business but you’re not. Use this FREE tool to find out where you could benefit by having a stronger online presence http://www.mazermarketing.com/local-business-search/
This Works for All Kinds of Businesses, Home Based, Services Businesses, Coaches, Advisers, Consultants, Realtors, Everyone
I have been using this method as the cornerstone of my efforts in improving the visibility to my business and my clients’ businesses for many years. It’s fundamental to marketing a local business (one which serves a specific region as opposed to a national company).
This is a core concept shared in The Business Owner’s Guide to Marketing Online book and seminar. Learn more, click here.
For help on this subject, contact Andrew Mazer by sending an email directly to firstname.lastname@example.org
Andrew Mazer, Founder of Mazer Wholesale, Inc. established since 1986. In 1996, I began marketing my wholesale business online. In 2009, I began helping other business owners market THEIR business online. I am the author of The Business Owner's Guide to Marketing Online, The Groupon Solution, and The One Good Idea Newsletter. Contact me at Andrew@smallbusinessu.org