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Marketing January, 2019 Holidays
Monthly Holidays
National Bath Safety Month
National Blood Donor Month
National Braille Literacy Month
National Hobby Month
National Hot Tea Month
National Mentoring Month
National Oatmeal Month
National Slavery and Human Trafficking Prevention Month
National Slow Cooking Month
National Soup Month
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Jan 3 – J.R.R Tolkien
Jan 8 – Stephen Hawking, Scientist
Jan 17 – Benjamin Franklin
Jan 17 – Muhammad Ali
Jan 22 – Guy Fieri
Jan 29 – Oprah Winfrey
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Weekly Holidays
January 1 – 7
Diet Resolution Week
Silent Record Week
New Year’s Resolution Week
January 7-13
National Pizza Week
Universal Letter Writing Week
Home Office Safety Week
January 15 -19
No Name Calling Week
January 17-21
National Soccer Coaches Week
January 21-27
Hunt for Happiness Week
Sugar Awareness Week
Clean Out Your Inbox Week
National School Choice Week
National Irish Coffee Week
Catholic Schools Week
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Daily Holidays
1/1/2019 National Hangover Day / New Years Day
1/2/2019 National Personal Trainer Awareness Day
1/3/2019 National Humiliation Day, National Fruitcake Toss Day
1/4/2019 National Trivia Day, National Spaghetti Day
1/5/2019 National Whipped Cream Day
1/6/2019 National Cuddle up Day / National Technology Day
1/7/2019 National Bobblehead Day
1/8/2019 National Winter Skin Relief Day
1/9/2019 National Law Enforcement Appreciation Day
1/10/2019 National Bittersweet Chocolate Day
1/11/2019 National Milk Day
1/12/2019 Feast of Fabulous Wild Men Day
1/13/2019 Make Your Dreams Come True Day, National Rubber Ducky Day, National Sunday Supper Day
1/14/2019 Dress Up Your Pet Day
1/15/2019 National Hat Day
1/16/2019 National Fig Newton Day
1/17/2019 Ditch New Year’s Resolution Day
1/18/2019 Winnie the Pooh Day
1/19/2019 National Popcorn Day
1/20/2019 National Cheese Lovers Day
1/21/2019 National Hugging Day, Dr. Martin Luther King Day
1/22/2019 National Blonde Brownie Day
1/23/2019 National PIE Day
1/24/2019 National Compliment Day
1/25/2019 Opposite Day
1/26/2019 National Spouses Day
1/27/2019 National Chocolate Cake Day
1/28/2019 National Have Fun at Work Day, National Kazoo Day
1/29/2019 National Puzzle Day, National Corn Chip Day
1/30/2019 National Plan for Vacation Day
1/31/2019 National Backward Day, Inspire Your Heart With Art Day
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Having trouble making sense of Facebook to market your small business these days? Here are a few good ideas to get your business noticed on a small or $0 budget.
You’ve heard about using OPM (Other People’s Money). With Facebook, you can use OPA: Other People’s Audience. I’m specifically talking about the Facebook friends of your customers and employees.
Consider enticing your customers to do a check-in when they come to your business. With an average of over 338 Facebook friends (some have way, way more), a check-in could reach dozens of a customer’s Facebook friends. They see your customer’s name, the name of your business, and even a map showing your location.
A check-in gives your business credibility, similar to an online review. Your business is “worthy” of a check in…like a seal of approval. This kind of advertising is very valuable. It’s also free. But I strongly recommend an ethical bribe, like a discount on a product, or something free. Pile on the check-ins every day!
Bonus Tip: Make it a Selfie! Encourage your customer/guest to post a photo of him or herself included with the check-in. This gives the post more visibility.
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Scrolling through the Facebook feed, you’ll notice almost every post you see either has an image (photo) or a video. Facebook knows people pay more attention to posts with this type of content. I recommend posting photos and videos of your product, your services, or your food. Explain the photo or video in words in the post. These posts will usually get pretty strong visibility, PLUS, the words you use in your post becomes searchable content. Yes, Facebook is a search engine in its own right. Facebook users search for content in the search bar at the top of the Facebook page.
Bonus Tip: Get your customers to be a part of the demonstration. Tag them in the post and/or encourage them to use the photo with their own check-in.
Most, if not ALL your Facebook posts should have readable content and a link back to your main website. The link should carry the Facebook user to a page specifically congruent with the message on the post, and an offer to select a coupon and leave their email address…and perhaps an offer to buy something right then and there.
These aren’t the only good ideas, of course. Have any good ideas of your own to share? If you do, just leave a comment at the bottom of this page.
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Monthly Holidays
National Crayon Collection Month
Family Fun Month
National Catfish Month
National Eye Exam Month
National Golf Month
National Peach Month
National Water Quality Month
Romance Awareness Month
National Goat Cheese Month
Happiness Happens Month
National Sandwich Month
National Panini Month
National Brownies at Brunch Month
Get ready for Kindergarten Month
Black Business Month
National Immunization Awareness Month
Children’s Eye Health and Safety Month
International Peace Month
MedicAlert Awareness Month
Motorsports Awareness Month
Spinal Muscular Atrophy Awareness Month
National Back to School Month
Birthdays
8/3 Martha Stewart
8/4 Barack Obama
8/13 Sarah Huckabee Sanders
8/17 Robert DeNiro
8/19 Bill Clinton
8/23 Kobe Bryant
8/26 Mother Theresa
8/29 John McCain
Weekly Holidays
August 1 -7
International Clown Week
National Cleanse Your Skin Week
Simplify Your Life Week
August 6-12
National Bargain Hunting Week
International Assistance Dog Week
Exercise with Your Child Week
August 7-13
National Fraud Awareness Week
National Farmers Market Week
National Stop on Red Week
National Hobo Week
August 13-19
National Health Center Week
Elvis Week
National Aviation Week
National Resurrect Romance Week
August 25-31
Be Kind to Humankind Week
Daily Holidays
8/1/2018 Respect for Parents Day / National Raspberry Cream Pie Day
8/2/2018 National Coloring Book Day
8/3/2018 National Watermelon Day / National IPA Day
8/4/2018 National Chocolate Chip Cookie Day
8/5/2018 National Friendship Day / National Sisters Day
8/6/2018 National Root Beer Float Day
8/7/2018 Purple Heart Day / National Night Out Day
8/8/2018 National Dollar Day
8/9/2018 National Book Lovers Day
8/10/2018 National Lazy Day / National S’mores Day
8/11/2018 National Son’s and Daughter’s Day / National Garage Sale Day / National Presidential Jokes Day
8/12/2018 National Vinyl Record Day
8/13/2018 Left Handers Day
8/14/2018 National Creamsicle Day
8/15/2018 National Relaxation Day
8/16/2018 National Tell a Joke Day / National Roller Coaster Day
8/17/2018 National Thrift Shop Day
8/18/2018 World Honeybee Day
8/19/2018 National Soft Ice Cream Day
8/20/2018 National Radio Day
8/21/2018 National Senior Citizen Day
8/22/2018 National Tooth Fairy Day
8/23/2018 National Sponge Cake Day
8/24/2018 National Peach Pie Day
8/25/2018 National Park Service Founders Day
8/26/2018 National Women’s Equality Day / National Dog Day
8/27/2018 National Just Because Day
8/28/2018 National Bow Tie Day
8/29/2018 National Chop Suey Day
8/30/2018 National Grief Awareness Day / National Toasted Marshmallow Day
8/31/2018 National Matchmaker Day / National Trail Mix Day