This is a very important message to my clients and all subscribers to the information I share. This is a warning, an opportunity, and a call to action.
As a small business owner, you don’t need every last detail about the technology and the terminology of computer and internet-related stuff. In this post, you’re going to learn the reasons why your website needs to be https and why it needs to be done right away.
Simply, the ‘S’ in HTTPS means your website is secure. This was important mostly for ecommerce businesses who made sales and collected money online, but now it’s important for every website. Why? Because as of August 2018, Google is warning people when they visit websites which are not secure.
NOT SECURE. Wow…that’s kind of harsh, right? You don’t want people seeing THAT when they visit your website. They may be inclined to get the heck out of there! But this isn’t the most important reason to acquire the security of HTTPS for your website.
Google already favors secure websites (those with HTTPS) in search results. Websites without HTTPS (HTTP only) will fall in search ranking as more of your competitors acquire HTTPS. Get HTTPS quickly for a search result advantage over your competitors!
(For anyone who wants more info about HTTPS VS. HTTP, Wikapedia has some details and there’s no shortage of information on the subject.)
This is another warning sign your website visitors may get when they visit your website. This adds up to disaster. If you don’t have a secure website indicated by HTTPS, you stand to lose both new and existing business.
There are still a lot of websites which have not yet been converted to mobile-responsive website. This is also an online marketing disaster. Both have the effect of providing poor (or zero) service to your customers or perspective customers and both have the effect of destroying your ranking on the search engines making it difficult to be discovered by potential customers who may be looking for a business like yours, especially if they don’t already know you exist.
If you’re reading this and you don’t have the SSL Certificate (the thing which makes the HTTPS on your website), we can help you with a fast and affordable solution.
Time is of the essence if you want to take advantage and get your SSL Certificate for your website before your competitors.
We live in a very visual world today. People consume more pictures and videos now that we have all have pocket sized devices with which to take photos
and record video as well as consume it. Pictures capture attention which then lead us to read on for details.
This blog post is specifically focusing on recommendations by Google to optimize your local business profile page ( at this point in time it is
called the Google My Business Page, formerly known as Google Places).
Google recommends adding photographs to your Google my business page.
They say specifically that businesses who post new photos have a better chance of their business showing up on the search more often.
If Google is flat-out telling you this is a smart strategy for getting your business more visibility online, I think you should take their advice.
In the video embedded in this post I show a business which I’m aware of and their Google profile image use old and serves only to confuse ho tential
customers. See below for a snippet of Google’s advice.
The business is in Allstate Insurance Agency office. They have taken space in this little shopping center in New Jersey. The photograph which is the
profile photograph for this page does not show the Allstate Insurance office because the photo was taken before the Allstate Insurance office took
over the space. Ideally someone should go out and take a fresh picture of this Shopping Center and post it on the Google my business page. When a
business takes control of their Google my business page they have the ability to add unlimited numbers of photos. I would also recommend to the owner
of this agency to take photographs of the inside. Maybe get some photos of some smile and smiling employees, the Allstate logo, a picture of the
receptionist desk, and maybe the franchise owner. The old image of the shopping center should be removed entirely and refreshed with the new photo.
Besides Google there are other places where a local business profile and be optimized with fresh photos. There’s Yelp and yellow pages and business
finder and plenty of others. You never know how somebody is going to discover your business For the First Time online. It’s a simple exercise anyone
can do and it’s worth an investment of a couple hours to find your online profiles and optimize the information and the photographs.
A website with more content matching what people are looking for is going to show higher in search results.
Most websites have about four five six pages. Home Page. About Us page. Contact Us. Our Services. Our Mission.
Testimonials. And most business owners can’t imagine what else they could possibly need on their website.
The way to expand your website is to add pages for every single product or service you sell. For example, it’s not
enough just to say you’re an electrician on your website. People don’t always look or an electrician. Sometimes they’re
looking for outdoor patio lighting. Where they may be looking for swimming pool lighting. Or motion detector lighting.
Or they may be looking for LED lights to replace their current lighting. There are all kinds of ways people look for the
things they want online and when you have a page dedicated to each and every service or product you provide you have a
greater chance of getting the higher positions on the search engines for that specific search. When people land on your
website and find that you have a page dedicated to exactly what they’re trying to buy, then your chances of getting the
call is drastically better.
If you own a bakery you might bake bread, rolls, cakes, pies, donuts, cupcakes, danish. Maybe you specialize in certain
items. I would suggest you make web pages or all your products. But you need to start somewhere so first you start with
the things that you specialize in- the things that are most important to you.
Let’s take pies for example. If it were my bakery I would showcase every individual pie that I sell on its own web page.
This way if someone is looking for the best pumpkin pie in town, your bakery would likely occupy the top position in the
search. And you can do this with every single item you sell.
Another vitally important aspect of local business marketing today he is acquiring lots and lots of favorable online
reviews. You need to have reviews on Google, Yelp and maybe TripAdvisor, or maybe Home Advisor, depending on your type
of business. It’s very important to ask your customers to review your business, especially when you know you’ve done a
great job serving them. The more favorable online reviews you have the greater the chance that you will show up higher
in search results especially on Google. But lots of people use Yelp as their search engine and your highly rated reviews
will go a long way and getting you new customers.
Mobile friendly websites are websites which change their visual form depending upon what type of device is accessing
them. We call this “mobile-responsive.” Google knows if your website is built on a mobile friendly platform. If it’s
not, and if there are other websites competing for the same positions in the search results, your website will drop down
on the results list and mobile responsive websites will take its place.
If you our website is more than a couple years old there’s a good chance that it was made on a platform which is not
mobile friendly. It is crucial today to have a mobile-friendly website. Portable devices now account for about half of
all website traffic. The search engines favor websites which are mobile-friendly. If your website is not mobile friendly
it will drop lower and lower on the search results.
Your website and and should be an asset to your business. It should be a customer acquisition machine. Do you need any
help with these Concepts we are here to help. All you need to do is ask us some your questions and we’re happy to answer
without any cost of obligation.