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Restaurant Website Checklist:

The Ultimate Guide to Converting Website Visitors Into Long-Term Customers.

 

CHECKLIST IMAGE RESTAURANT.JPG

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Email Automation for Predictable Cash Flow and Asset Creation

Keeping in touch with your customers is good business. This is especially true when they have requested it. This article will explain why building a customer contact list and keeping in touch is so important and so valuable to your business now, and in the future.

Build Your Business with Permission-Based Marketing

Permission-based marketing is when people have given you permission to send them your offers. If people have had a good experience in your restaurant, they’ll often give you permission to keep in touch, especially if you have a special offer for them. Keeping in touch is easy and cheap with email marketing automation. It’s also really valuable.

email signup form

Keeping in Touch With Customers-Why it’s So Important

It’s not your customer’s job to remember you, it’s YOUR job to remind them you exist. When people give you their email contact information, they’re ASKING you to REMIND them. This is a gift.

You want to be remembered when the question arises: “Where do you want to go out to eat (or order take-out)?” Among ALL the choices there are (and new ones popping up constantly), it’s a lot easier to be remembered when YOUR restaurant shows up in their email inbox once a week.

Even when the customers on your list don’t open your email, they will usually SEE your name and subject line which reminds them of you.

Why do customer stop coming to a place? It’s SO important to keep in touch!

According to Dan Kennedy’s research (a well known marketing guru), we lose customers for the following reasons:

  • 1% die
  • 3% move
  • 14% are influenced by a friend’s or relative’s advice and switch to their brand
  • 9%leave because of a better price or product
  • 14% switch due to product or service dissatisfaction
  • 68% leave because they felt the sales person and company were indifferent to their needs. They feel taken for granted.

Of course, there’s nothing you can do about those who die or about those who move out of the area. But if you have permission to keep in touch with people, you can continue to keep in touch with a friendly message and an offer. Done with class, this will help you retain more customers, even win some back.

Email Marketing Automation

When someone fills out a signup form like the one pictured above, the information will need to be manually entered into an email database. This is about the only part that’s not automatic, but it’s not difficult.

A page on your website should be setup with a similar form or coupons. These can be setup to capture your customers’ contact information and automatically add them to your email database.

Then what?

Email marketing technology allows us to setup emails in advance. Your email messages can be planned ahead to be sent on a schedule of your choosing-once per week, every other week, or once each month.

“But I don’t want to burden customers with emails.” 

NONSENSE! Remember, this is a permission-based list. They have given you permission-they have asked you to send them your stuff. You’re practically under obligation! Besides, everyone on your list can opt-out which automatically removes them from the list.

When someone fills out a sign-up form Like the one above) after they’ve eaten your food, they’re telling you, “Yes. I’m satisfied with your food and my experience. I’ll be back, especially if you keep in touch with your specials, coupons, and news.”

Think about the possible lifetime value of this customer. Do the math: if you can get just 50 customers (with a party of 4) to come back in just 3 more times per year by keeping in touch, how much more revenue will you generate?

Advertise to Build Your List

When you advertise with Groupon or in print (coupon mailers or local magazines), people will visit your website to take a closer look. If you have a page on your website called Specials and Coupons, people will opt-in to your contact list. Now, every time you advertise, you’ll not only get a bump in sales, you’ll also be building your list.

Building an Asset Which Makes Your Business More Valuable

When you send out emails, you’ll see a bump in revenue. You’ll be on a mission to grow your list bigger and faster. Not only will you generate more revenue, you’ll also be creating a new asset: YOUR LIST. Your huge list of customers (fans), is property-property which makes your business more valuable to you NOW and makes your business more valuable and attractive to a potential buyer.

ADVERTISING GETS PEOPLE TO MY WEBSITE > PEOPLE ON MY WEBSITE GETS PEOPLE TO SIGN UP FOR MY EMAIL > PEOPLE IN MY RESTAURANT GETS PEOPLE TO SIGN UP FOR MY EMAIL > SENDING EMAIL KEEPS PEOPLE COMING BACK MORE OFTEN > PEOPLE COMING BACK MORE OFTEN GENERATES MORE REVENUE AND HIGHER LIFETIME CUSTOMER VALUE > A BIG CUSTOMER CONTACT LIST INCREASES THE VALUE OF MY BUSINESS NOW AND IN THE FUTURE.

Marketing Ideas for Small Businesses-Restaurants

Marketing Ideas Calendar for November, 2018

Keep your marketing fresh and interesting. Find topics here to perk up your website, your next outbound email or social media post.

November  2018 Marketing Ideas Calendar

 

Monthly Holidays

 

Adopt a Senior Pet Month

Aviation History Month

Banana Pudding Lovers Month

Diabetic Eye Disease Month

Epilepsy Awareness Month

Family Stories Month

Gluten-Free Diet Awareness Month

Historic Bridge Awareness Month

International Drum (Percussion) Month

Lung Cancer Awareness Month

Movember

Military Family Appreciation Month

National Adoption Month

National Alzheimer’s Disease Month

National COPD Month

National Diabetes Month

National Family Caregivers Month

National Fun with Fondue Month

National Georgia Pecan Month

National Gratitude Month

National Home Care and Hospice Month

National Inspirational Role Models Month

National Long-term Care Awareness Month

National Family Literacy Month

National Novel Writing Month

National Peanut Butter Lovers Month

National Pepper Month

National Pomegranate Month

National Raisin Bread Month

National Roasting Month

National Scholarship Month

Pancreatic Cancer Awareness Month

Prematurity Awareness Month

PTA Healthy Lifestyles Month

Spinach and Squash Month

Sweet Potato Awareness Month

NoSHAVEmber (U.S. – Beard Month or Movember; Australia – Moustache Month)

Vegan Month

Worldwide Bereaved Siblings Month

 

Birthdays

11/6    Sally Field

11/7    Marie Curie

11/14  Prince Charles

11/20  Joe Biden

11/20  Robert F. Kennedy

11/22  Billie Jean King

11/30  Winston Churchill

11/30  Mark Twain

 

Weekly Holidays

 

Nov 4 – 10

National Animal Shelter Appreciation Week

 

Nov 12 – 19

World Kindness Week

Dear Santa Letter Week

International Fraud Awareness Week

National Nurse Practitioner Week

National Hunger and Homeless Awareness Week

American Education Week

 

Nov 17-23

National Farm-City Week

 

Nov 20-24

Better Conversation Week

National Game and Puzzle Week

 

Nov 21 – 25

National Deal Week

 

Daily Holidays

 

11/1/2018            World Vegan Day / National Men Make Dinner Day (No BBQ Allowed)

11/2/2018            National Deviled Egg Day

11/3/2018            National Housewife’s Day

11/4/2018            Daylight Saving Time Ends – First Sunday in November

11/5/2018            National Love Your Red Hair Day

11/6/2018            National Nachos Day / Saxophone Day / Election Day

11/7/2018            National Bittersweet Chocolate with Almonds Day

11/8/2018            National STEM/STEAM Day

11/9/2018            National Scrapple Day

11/10/2018         Marine Corps Birthday

11/11/2018         Veterans Day

11/12/2018         National Pizza with the Works Except Anchovies Day

11/13/2018         World Kindness Day

11/14/2018         National Pickle Day / National Educational Support Professionals Day

11/15/2018         Clean Out Your Refrigerator Day / America Recycles Day / Great American Smokeout

11/16/2018         National Fast Food Day

11/17/2018         National Take a Hike Day / National Adoption Day

11/18/2018         Mickey Mouse Birthday

11/19/2018         National Play Monopoly Day

11/20/2018         Universal Children’s Day

11/21/2018         World Hello Day / National Stuffing Day / Tie One On Day

11/22/2018         Thanksgiving

11/23/2018         National Day of Listening / Black Friday / Buy Nothing Day

11/24/2018         Small Business Saturday

11/25/2018         Shopping Reminder Day

11/26/2018         Cyber Monday

11/27/2018         National Day of Giving

11/28/2018         National French Toast Day

11/29/2018         Electronic Greetings Day

11/30/2018         Stay Home Because You’re Well DayMarketing Ideas for Small Businesses-Restaurants

Marketing ideas calendar-August 2018

August 2018 Marketing Idea Calendar

Ideas for August 2018 promotions, emails, and social media posts

Subscribe to get this valuable marketing resource in your email every month! CLICK HERE.

Monthly Holidays

National Crayon Collection Month

Family Fun Month

National Catfish Month

National Eye Exam Month

National Golf Month

National Peach Month

National Water Quality Month

Romance Awareness Month

National Goat Cheese Month

Happiness Happens Month

National Sandwich Month

National Panini Month

National Brownies at Brunch Month

Get ready for Kindergarten Month

Black Business Month

National Immunization Awareness Month

Children’s Eye Health and Safety Month

International Peace Month

MedicAlert Awareness Month

Motorsports Awareness Month

Spinal Muscular Atrophy Awareness Month

National Back to School Month

The One Good Idea Newsletter

Birthdays

8/3       Martha Stewart

8/4       Barack Obama

8/13    Sarah Huckabee Sanders

8/17    Robert DeNiro

8/19    Bill Clinton

8/23    Kobe Bryant

8/26    Mother Theresa

8/29    John McCain

 

Weekly Holidays

 

August 1 -7

International Clown Week

National Cleanse Your Skin Week

Simplify Your Life Week

 

August 6-12

National Bargain Hunting Week

International Assistance Dog Week

Exercise with Your Child Week

 

August 7-13

National Fraud Awareness Week

National Farmers Market Week

National Stop on Red Week

National Hobo Week

 

August 13-19

National Health Center Week

Elvis Week

National Aviation Week

National Resurrect Romance Week

 

August 25-31

Be Kind to Humankind Week

The One Good Idea Newsletter

Daily Holidays

 

8/1/2018              Respect for Parents Day / National Raspberry Cream Pie Day

8/2/2018              National Coloring Book Day

8/3/2018              National Watermelon Day / National IPA Day

8/4/2018              National Chocolate Chip Cookie Day

8/5/2018              National Friendship Day / National Sisters Day

8/6/2018              National Root Beer Float Day

8/7/2018              Purple Heart Day / National Night Out Day

8/8/2018              National Dollar Day

8/9/2018              National Book Lovers Day

8/10/2018            National Lazy Day / National S’mores Day

8/11/2018            National Son’s and Daughter’s Day / National Garage Sale Day / National Presidential Jokes Day

8/12/2018            National Vinyl Record Day

8/13/2018            Left Handers Day

8/14/2018            National Creamsicle Day

8/15/2018            National Relaxation Day

8/16/2018            National Tell a Joke Day / National Roller Coaster Day

8/17/2018            National Thrift Shop Day

8/18/2018            World Honeybee Day

8/19/2018            National Soft Ice Cream Day

8/20/2018            National Radio Day

8/21/2018            National Senior Citizen Day

8/22/2018            National Tooth Fairy Day

8/23/2018            National Sponge Cake Day

8/24/2018            National Peach Pie Day

8/25/2018            National Park Service Founders Day

8/26/2018            National Women’s Equality Day / National Dog Day

8/27/2018            National Just Because Day

8/28/2018            National Bow Tie Day

8/29/2018            National Chop Suey Day

8/30/2018            National Grief Awareness Day / National Toasted Marshmallow Day

8/31/2018            National Matchmaker Day / National Trail Mix Day

The One Good Idea Newsletter

Ideas for small business marketing, free resource

Small Business Marketing Ideas for 2018-April

Marketing-promotion ideas for 2018-April

Looking for ideas or themes for your emails, social media, videos, or in-store promotions? Small Business U. provides this FREE RESOURCE every month to help you prime the pump so you can create interesting, fun and engaging content to help your marketing and message stand out from your competition. Never miss an issue: SUBSCRIBE!

April 2018 Marketing Ideas Calendar

Monthly Holidays in April, 2018

National English Language Month

National Month of Hope

National Canine Fitness Month

National Internship Awareness Month

Distracted Driving Awareness Month

National Child Abuse Awareness Month

National Donate Life Awareness Month

National Cannabis Awareness Month

National Fair Housing Month

Month of the Military Child

International Guitar Month

Keep America Beautiful Month

National Autism Awareness Month

National Couple Appreciation Month

National Decorating Month

National Humor Month

National Landscape Architecture Month

National Inventor’s Month

National Jazz Appreciation Month

National Soft Pretzel Month

National Straw Hat Month

National Poetry Month

National Pecan Month

National Volunteer Month

Occupational Therapy Month

Sexual Assault Awareness Month

Stress Awareness Month

National Safe Digging Month

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Famous February Birthdays

4/9/2018         Hugh Hefner

4/13/2018      Thomas Jefferson

4/23/2018      William Shakespeare

4/26/2018      Carol Burnett

4/26/2018      Melania Trump

4/27/2018      Erik Schmidt (Former CEO of Google)


Weekly Holidays in April

April 2-8

National Public Health Week

National Window Safety Week

 

April 8-14

National Work Zone Awareness Week

Animal Control Officer Awareness Week

Crime Victims’ Rights Week

National Library Week

 

April 10-14

Cancer Registrars Week

 

April 15-21

Boys and Girls Club Week

National Pet ID Week

National Volunteer Week

 

April 22-28

National Princess Week

Sky Awareness Week

Every Healthy Kid Week

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Daily Holidays in April, 2018

4/1/2018              April Fools Day / Easter

4/2/2018              National Ferret Day

4/3/2018              National Find a Rainbow Day

4/4/2018              National School Librarian Day / National Walking Day

4/5/2018              National Deep Dish Pizza Day / National Read a Road Map Day

4/6/2018              National Student Athlete Day

4/7/2018              National Handmade Day / National Love Our Children Day

4/8/2018              National Zoo Lovers Day

4/9/2018              National Name Yourself Day / National Former Prisoner of War Recognition Day

4/10/2018            National Siblings Day / National Equal Pay Day

4/11/2018            National Bookmobile Day / National Barber Shop Quartet Day

4/12/2018            National Grilled Cheese Sandwich Day

4/13/2018            Natinal Scrabble Day / National Thomas Jefferson Day

4/14/2018            National Reach As High As You Can Day

4/15/2018            National Tax Day / National Take A Wild Guess Day

4/16/2018            National Bean Counter Day

4/17/2018            National Ellis Island Family History Day

4/18/2018            National Animal Cracker’s Day

4/19/2018            National Hanging Out Day

4/20/2018            National Look Alike Day

4/21/2018            National Kindegarten Day / National Aucioneers Day

4/22/2018            National Earth Day

4/23/2018            National Picnic Day

4/24/2018            National Teach Children To Save Day

4/25/2018            National DNA Day / National Administrative Assistants Day

4/26/2018            National Take Our Sons and Daughters to Work Day

4/27/2018            National Arbor Day / National Day of Silence

4/28/2018            National Pool Opening Day

4/29/2018            National Shrimp Scampi Day

4/30/2018            National Military Brats Day

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