All posts by Maze

Marketing ideas for local businesses

Marketing Ideas for March, 2018

March 2018 Marketing Ideas Calendar

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Monthly Holidays

Asset Management Awareness Month

Endometriosis Awareness Month

Irish-American Heritage Month

Multiple Sclerosis Awareness Month

National Caffeine Awareness Month

National Brain Injury Awareness Month

National Celery Month

National Craft Month

National Credit Education Month

National Frozen Food Month

National Kidney Month

National Noodle Month

National Nutrition Month

National Peanut Month

National Colorectal Cancer Awareness Month

National Music in Our Schools Month

National Professional Social Work Month

 

February Birthdays

3/3       Alexander Graham Bell

3/12    Mitt Romney

3/20    Kathy Ireland

3/24    Sam Ballmer – CEO of Microsoft

3/26    Larry Page – co-founder of Google

3/29    Sam Walton – known for Wal-Mart and Sams Clubs

3/30    Celine Dion


Weekly Holidays

 

March 1-7

Universal Human Beings Week

National Write a Letter Appreciation Week

 

March 4-10

National Pet Sitters Week

National Consumer Protection Week

National Procrastination Week

Newspapers in Education Week

National Read and eBook Week

International Celebrate Your Name Week

 

March 11 – 17

National Sleep Awareness Week

Girl Scout Week.

Brain Awareness Week

 

March 18 – 24

National Inhalants and Poisons Awareness Week

National Animal Poison Prevention Week
National Fix a Leak Week
Health Information Professionals Week

American Crossword Puzzles Week

March 26 – April 1

National Cleaning Week


Daily Holidays

 

3/1/2018        National Peanut Butter Lover’s Day

3/2/2018        National Read Across America Day (Dr. Seuss Day) / National Employee Appreciation Day

3/3/2018        National Anthem Day

3/4/2018        Marching Music Day / National Hug a G.I. Day

3/5/2018        National Cheese Doodle Day / National Multiple Personality Day

3/6/2018        National Oreo Cookie Day / National Dentist’s Day

3/7/2018        National Cereal Day

3/8/2018        International Woman’s Day / National Proofreading Day

3/9/2018        National Day of Unplugging / National Barbie Day

3/10/2018      National Pack Your Lunch Day / National Women and Girls HIV Awareness Day

3/11/2018      National Promposal Day / Daylight Savings Day

3/12/2018      National Girl Scout Day / National Plant a Flower Day / National Napping Day

3/13/2018      National Good Samaritan Day / National K-9 Veterans Day

3/14/2018      National PI Day / National Registerd Dietitian Nutritionist Day

3/15/2018      National You Think Everything is Wrong Day

3/16/2018      National Everything You Do is Right Day

3/17/2018      St. Patricks Day

3/18/2018      National Awkward Moments Day / National Supreme Sacrifice Day

3/19/2018      National Let’s Laugh Day

3/20/2018      National Proposal Day / Spring Begins

3/21/2018      National Common Courtesy Day

3/22/2018      National Goof Off Day

3/23/2018      National Near Miss Day

3/24/2018      National Chocolate Covered Raisin Day

3/25/2018      National Medal of Honor Day / National Tolkien Reading Day

3/26/2018      Epilepsy Awareness Day

3/27/2018      National Education and Sharing Day

3/28/2018      National Little Red Wagon Day / National Something on Stick Day

3/29/2018      National Mom and Pop Business Owners Day

3/30/2018      Virtual Vacation Day / National Doctors Day

3/31/2018      National Crayon Day

 

How to grow any business 33%

3 Business Growth Strategies

The information below is not new. It’s not my opinion. I learned it from Jay Abraham, known for his guru-status as a master marketer, author, and mentor to hundreds of successful people and business owners. I’m not certain Jay Abraham was the first to distill this “3-Ways” philosophy. It was probably determined decades (or perhaps generations) before him. It may have been Jay Abraham…I most certainly did learn it from reading his books.

The Only 3 Ways To Grow a Business

The 3 Ways are simple and straightforward and even if you’ve heard them or read them before, they’re worth pondering frequently. Doing so will help remind you to keep these facts in mind every time you invest in marketing, manage your people, and interact with customers. You may come up with some other ways but their most likely a subset of one of these 3 main ways.

#1

How to Grow a Small Business

Want some help brainstorming ways to acquire new customers? CLICK HERE.  There’s no cost. This is a service we provide for FREE.

Get More Customers

A continuing flow of new customers is one way to increase sales. It’s also necessary in order to maintain sales. We will always lose customers through attrition: they move, they change providers, change lifestyles, they die…So, it’s important to keep a customer acquisition strategy in your marketing plans.  Here are a few New Customer Acquisition Strategies:

  • A Referral System. Always remind your existing customers how you would appreciate their referrals. Consider setting up a referral rewards program.
  • A System for Acquiring 5-Star Reviews. An excellent bank of reviews are an important part of marketing today. Ask your customers (and make it easy for them) to leave public reviews on websites that matter in your industry. Some people will still write an old fashioned letter thanking you for taking good care of them. Take a photo of it and post it on your website. Don’t let a kind word about you or your business go unpublished.
  • Search Engine Optimization. Improving your website so it shows up in more Google searches is vital to acquiring new customers today. It’s a great and long-lasting marketing investment.

#2

Increase the Average Size Transaction (and Profit)

Offer more selection, offer higher-priced options. Create incentives such as combining products or services to reach higher purchase plateaus. Do you know the size of your average sale? Set aside some time with a pen and a notebook and brainstorm some ideas on how you can create some value-added products or services (or combinations of products or services) to stimulate larger sales.

I was consulting a restaurant recently. They always had a selection of homemade cheesecakes. At the end of the meal, their wait staff would say, “Would anyone care for dessert?” That’s not how you sell dessert! I created a dessert menu featuring 4-6 selections which I trained the staff to deliver while the dinner plates were being cleared. Dessert sales soared. EASY! (We would have used a dessert cart if the dining room was situated differently.)

Did you know that adding this: (*) next to certain menu selections will increase the sales of those selections? It’s true! You don’t even need to explain what those symbols mean. You can train your staff to say, “They’re the chef’s specialties.” These should always be the dishes (or products or services) you love to deliver because you do them well and they’re profitable. Can you think of some  dishes, products, or services you can emphasize so you can sell more of them and charge more for them too?

#3

Get Your Customers to Come Back More Often (Increase Purchase Frequency) 

How often do you serve the average customer? Get that pen and notebook back out and write down some ideas you have to increase customer frequency. Here are 3 ways I have used successfully over the 3 decades I’ve been in business:

  • Direct Mail: I have been sending out letters of thanks to my existing customer bags (and sometimes adding potential customers), flyers promoting groups of products or services, and postcards focusing on specific products are services. Direct mail is a bit expensive but it’s very effective. Today, out mailboxes aren’t as crowded as they used to be. So many businesses are relying on email these days, there’s less competition in the mailbox! And, since you’re not a stranger to your customers, your mail piece will be highly seen and considered. A direct mail invitation is a great way to encourage a new visit from an existing or former customer.

 

  • Email: Email is great for a lot of reasons. One reason is because it’s cheap. Another is because it can be automated. Lots of business owners feel like they don’t want to “bother” their customers with emails but when people give you their email address, it’s because they’re telling you, “Yes!…please send me your offers! Advertise to me!” Where else does this exist in the universe? Don’t worry about bothering your customers. They asked for your email and they can opt-out from your emails any time they want to. But for the ones who don’t, they are your loyal customers and they’re happy to hear from you and see your offers. Even if they don’t open your email, they can see who sent it and the subject line. This effectively keeps YOUR business in their mind. Big companies spend gazillions of dollars keeping their brand and their business in our minds. You can do it too for just a few bucks/month.

Collect customer contact information and keep in touch. It’s not your customers’ job to think of you all the time..it’s YOUR job to remind them. Use email to inform them of your new menu, your specials, your promotions. Send them special Birthday Vouchers. When people give you their email address, they are TELLING you, “Send me your offers!” This is a gift, so don’t be shy to deliver. Use email.

  • Phone Calls and Personal Visits: In 2017, I got my biggest customer ever in my wholesale business (and this is my 32nd year!). This customer placed an order on my website. He just placed an order for $2200.00 and paid for it. He never called., never asked a question. Next month…same thing. Month #3, same thing again but this time, I decided it was time to call. I asked him, “what else do you buy?” and he asked me if I sell “_____” (sorry, but this part is my secret). The customer was on pace to spend about $20,000 with my company in 2017 but thanks to that phone call, he went on to spend $175,000.00.

This is an extreme example but a true one. I have also been known to show up at customers’ places of business. There is a bonding which takes place in these types of scenarios. I’ve found that most business owners become closer and more loyal with more face time and more handshakes.

One more thing: 

Never forget about giving your customers a 5-star experience. There’s no substitute for it.

How a 10% Improvement Can Create Exponential Growth

Consider this example of how a 10% improvement in each of these 3 areas create dramatic results:

Let’s say your average customer spends $30 per transaction. Let’s say you see him/her once/month. That’s $360 in sales per year. Let’s say you have 500 customers like this one. That’s $180,000 in sales.

Let’s say you increase your customer base, your average-size sale and your customer purchase frequency EACH by 10%.

Now you have 550 customers, each spending $33.00, 13.2 times per year. Here’s the math: 550 x $33.00 x 13.2=$239,580.00

That’s almost $60,000 in increased sales…a 33% increase. How much profit will you gain from a 33% increase in sales?

It’s good to have your eye on a goal and plans to help reach the goal. I hope this stirs your imagination and motivates you to take action.

 

 






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Monthly marketing ideas

Marketing Ideas Calendar for February 2018

Monthly Holidays

Free and Open Source Software Month

American Heart Month

An Affair to Remember Month

Black History Month

Canned Food Month

Creative Romance Month

Great American Pie Month

National Bake for Family Fun Month

National Bird Feeding Month

National Cherry Month

National Children’s Dental Health Month

National Grapefruit Month

National Heart Month

National Hot Breakfast Month

National Library Lover’s Month

National Macadamia Nut Month

National Snack Food Month

National Weddings Month

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Famous February Birthdays

 

2/6 Ronald Reagan

2/7 Charles Dickens

2/12      Abraham Lincoln

2/17 Michael Jordan

2/18 Enzo Ferrari

2/22 George Washington

2/24 Steve Jobs

2/25 George Harrison

2/28 Randi Zuckerberg


Weekly Holidays

 Get your Monthly Marketing Ideas Calendar delivered every month. CLICK HERE.

Feb 1-4

US Snow Sculpting Week

 

Feb 1 – 7

Women’s Heart Week

National Patient Recognition Week

Solo Diners Out Week

 

Feb 5 – 11

Burn Awareness Week

Boy Scout Anniversary Week

 

Feb 7 – 14

 

International Week of Black Women in the Arts

Dump Your Signficant Jerk Week

National Crime Prevention week

 

Feb 12 – 18

Children of Alcoholics Week

International Friendship Week

Random Acts of Kindness Week

Feb 14 – 21

Alzheimers Disease and Dementia Staff Education Week

Learning Disabilities Week

 

Feb 19 – 25

Brotherhood / Sisterhood Week

Pay Your Bills Week

Build a Better Trade Show Image Week

 

Feb 26 – March 4

Telecommuter Appreciation Week

Peace Corp Week

 

Daily Holidays

Get your Monthly Marketing Ideas Calendar delivered every month. CLICK HERE.

2/1/2018 National Freedom Day

2/2/2018 Groundhog Day

2/3/2018 National Missing Person Day

2/4/2018 National Homemade Soup Day

2/5/2018 National Weatherpersons Day

2/6/2018 National Frozen Yogurt Day

2/7/2018 National Send a Card to a Friend Day / National Periodic Table Day

2/8/2018 National Boy Scouts Day / National             Kite Flying Day

2/9/2018 National Pizza Day

2/10/2018 National Cream Cheese Brownie Day

2/11/2018 National Inventors Day

2/12/2018 National Clean Out Your Computer Day

2/13/2018 Fat Tuesday / Safer Internet Day

2/14/2018 Valentines Day / National Organ Do nor Day

2/15/2018 Singles Awareness Day / National Gumdrop Day

2/16/2018 National Caregivers Day

2/17/2018 National Random Acts of Kindness Day

2/18/2018 National Drink Wine Day

2/19/2018 Presidents Day

2/20/2018 National Love Your Pet Day

2/21/2018 National Sticky Bun Day

2/22/2018 National Chili Day

2/23/2018 National Dog Biscuit Day

2/24/2018 National Tortilla Chip Day

2/25/2018 National Clam Chowder Day

2/26/2018 National Tell a Fairy Tale Day

2/27/2018 Spay Day / National Polar Bear Day

2/28/2018 National Public Sleeping Day / National Tooth Fairy Day

Get your Monthly Marketing Ideas Calendar delivered every month. CLICK HERE.

Time management-personal organization technique

One-Minute Personal Organization Idea for 2018

It’s the New Year and a typical time to think about how this year will be different and better than last year. For a few of us, being more organized ISN’T on the list. For the rest of us, it is (or probably should be).

I am admittedly NOT the organized type and I really don’t ever expect to be. I know my disorganization is part of my personality type (thank you, Kolbe Personality Type Index), but I also know my disorganization wastes a lot of my productivity time, adds to frustration, and a boatload of negative self-talk.

This technique I just heard about seems like something I should try. Seems good enough to share too. The reason I’m sharing it in a post is largely because it puts me on the spot to stick to it…a sort of public accountability.

Try this Simple Organization Technique With Me. Who’s In?

I don’t know if it has a name but I’m going to call it the One-Minute Rule.

I tend to leave a lot of crap on my desk. Sometimes I find myself with piles of things in various places besides my desk. Knowing this is part of my personality type and I don’t let it bother me too much. After all I’ve gotten along this far. However this one minute rule makes a heck of a lot of sense. So here goes:

Whenever there is a potential for getting something done in one minute or less, just do it now. It could be as something as simple as hanging up your coat opening and acting upon a piece of mail or writing a check.

Don’t get me wrong, I’m a big believer in budgeting time for eliminating like tasks. In other words, set all the mail aside for a few days and then tackle the whole pile in one sitting. Batch anything that is repetitious or similar is time-efficient.

The One-Minute Rule applies to things which stand alone or tend to be the first thing in a potential pile. And that’s why this strategy appeals to me. I’m not sure I’m going to fall in love with this but it seems sensible enough to try and to suggest. Perhaps I’ll get back to you in a month or so and let you know how I make out. If you happen to try this and have any comments about your success or lack thereof then please do let me know how it went for you.

Think Twice Before Checking Social Media

BEFORE clicking on that Facebook tab, take a moment to look or think about how you could invest One Minute to declutter or take some positive action. How will THAT affect your productivity? This could be a big swing in terms of time wasted vs. time invested.

I imagine repeating this exercise and the positive feelings we’ll get from it 3-5 times a day will be good for mental health while also delivering the benefit of a more productive day and a clearer desk.

Will you join me in applying the One-Minute Rule? Leave a comment below.

I’m Andrew Mazer and I’ve been serving business owners my entire adult life. I started my own wholesale company, Mazer Wholesale, Inc. in 1986 when I was just 21 years old. This business still exists today. I learned how to successfully market my business and products online and eventually began helping other business owners in various fields do the same. I’ve help restaurants, hotels/motels, service companies like massage therapists, electricians, garage door repair companies, venture capital money lenders, law firms and more leverage the power of the web to get more customers and make more money. SUBSCRIBE TO MY MONTHLY NEWSLETTER, CLICK HERE.

Success secrets of Richard Branson

Success Secret of Richard Branson

When I clicked on to LinkedIn today, the first thing that popped up was a post by Richard Branson. The article was about taking notes. He says if it were not for the notes that he took throughout the course of his career he would have lost the ability to  take advantage of numerous opportunities.

Success secrets of Richard Branson

Habits of Successful Entrepreneurs

Ideas are fleeting. They can slip through the cracks so quickly. Yesterday I heard that the human brain can only capture the equivalent of about a Post-It note’s worth of information at any given time. In a typical meeting or conversation with a person or a group of people the topics and ideas can bounce around by the dozens. Good ideas can just evaporate so quickly.

Subscribe to my One Good Idea Newsletter where I provide small business owners with actionable ideas you may have there thought of. One good idea can change your business and your life…it happens all the time! CLICK HERE.

Branson’s article validated me in a certain sense because I’ve been carrying around an  old fashioned marble composition book everywhere I go for about the last 15 years. I have hundreds of these books filled with notes and ideas and daily journals and customer orders and email addresses and all kinds of other information. I’m kind of proud of this and today a multi-billionaire validated my habit and routine.

 

The reason I’m sharing this with you today is to sort of enforce my new goal which is to review my notebooks habitually. Jim Rohn used to say, “Run the tapes again. Take 10 minutes to go over the day. Take an hour to go over the week. Take a day to go over the month, and take a week to go over the year.”

 

I’ve been hearing a lot about the word habit lately. Habit being more important than motivation or discipline. Discipline creates habits and habits are what creates consistency in behavior and, therefore, success. Habit, NOT discipline, is the key to the biggest successes. I believe my habit of rising early has made a massive difference in my success. I DO have the habit of taking notes. My weakness is in reviewing them. I’m determined to make a habit of reviewing my days.

 

To come public with my thoughts and feelings and notes on this subject, it’s my intention to make it a public announcement so that it will help me with the discipline I need to  continue the good habit of taking notes but also forming the habit of reviewing them and acting upon the good ones.

 

These are not only the stepping-stones to building my business but they are also the Mosaic of much of my life. Who knows, maybe they will come in handy for my children and even my grandchildren. I believe that would be my greatest gift and legacy. Not a bad aspiration, if I do say so myself.

I’m Andrew Mazer and I’ve been serving business owners my entire adult life. I started my own wholesale company, Mazer Wholesale, Inc. in 1986 when I was just 21 years old. This business still exists today. I learned how to successfully market my business and products online and eventually began helping other business owners in various fields do the same. I’ve help restaurants, hotels/motels, service companies like massage therapists, electricians, garage door repair companies, venture capital money lenders, law firms and more leverage the power of the web to get more customers and make more money.

I would like to share my wisdom and experience with you if you will SUBSCRIBE to my One Good Idea Newsletter. 

Restaurant Marketing tips

Restaurant Marketing Tips January 2018

Restaurant Marketing Tips

You have just seconds to make a connection with your website visitor. There’s nothing like a photo to send a message and keep your potential customer on your site so you can communicate your value proposition.

In this article, you’re going to understand why more pictures in your marketing translates into more revenue in your cash registers. The examples in this article are restaurant-related but any business can easily fit this advice into their online marketing strategy.

Articles like this plus marketing resources are delivered monthly…SUBSCRIBE to the One Good Idea Newsletter

Your marketing has only seconds to deliver a message. In order to get people to read the words on your website, you need to capture their attention with pictures first.

 

Speed Is Important in Effective Marketing, Especially Online

Fast and clear communication is a top priority when marketing your business. Eyes gravitate to images, the brain will understand the image and then the person may decide to read the text. Too many words and too few images and you run the risk of losing your website visitor before they’ve taken the time to learn more about your restaurant.

 

Sell More Food-Get More Customers With Your Website

 

What are you selling? Are you selling a high quality dining experience, speed and convenience, a casual family dining experience, or a romantic experience? Pictures of your food and photos of typical customers in your dining room help people to see themselves in your place, eating food and having an experience. Images help people confirm they’re looking at the kind of place for them or for their occasion. Pictures plant ideas, aromas and flavors into the mind and put people in the mood for food. Think about the national brands and how they advertise on TV using images of rich-looking, steamy pasta dishes, families laughing and smiling as they plunge a forkful of lobster tail into a dish of melted butter. YOU can do this too!

Better marketing with photos

Capture your work, your product, your service, and even your customers with images.

You Have The Tools to Improve Your Website

 

The smart phone in your pocket right now and a table with a white table cloth is all you really need to take a good photo of the food coming off your line. Take pictures of everything!

 

Build a Great Online Menu. It Will Serve You AND Your Customers

 

A picture is worth 1000 words. You have a wonderful selection…but it’s all words! The menu you post on your website can have photos of every dish! Your menu with photos will help people decide to choose your restaurant over your competitors simply by putting them in the mood for your food.

Restaurant Marketing Fundamentals Part 1

 

There’s an old saying in marketing: THE MORE YOU TELL, THE MORE YOU SELL.

 

First, say it with a picture. Next, say it with words.

 

Do you have a signature dish?…one that you like to sell more than any other? Sell more of it by showcasing it with a great photo and deeply detailed description. Give it its very own web page and get people to give you their feedback and testimonials on it. Post a photo of a customer preparing to devour that masterpiece! That’s marketing.

 

Restaurant Marketing Fundamentals Part II: Repurposing

 

What is repurposing? It’s reusing your marketing materials (assets) for more marketing actions. Now that you’re building this library of photos of your food, your dining room, and delighted customers, you can use these assets for your social media marketing, your email marketing and on all your online profiles. The more images uploaded onto your Google, Yelp, and Trip Advisor profiles, the more likely it is you will attract new customers from these marketing engines.

 

Easy to Do– No Special Skills Required

 

Taking photos, saving them in your computer and uploading them to a website, social media post, or search engine profiles takes no special skills and can be done in a matter of minutes. Every bit of this kind of marketing will serve you and your business indefinitely…these are business assets that work for you driving more new customers, revenue, and making your business more valuable over time. •

 

If this makes sense but you need some help getting this process started, just ask for some help. That’s what I’m here for.

 

There’s a special page setup on our website. Go to: www.smallbusinessu.org/AskAndrew

(seriously…just ask!)

 

Best wishes for a strong 2018.

 

Your friend in the marketing business,

 

Andrew Mazer

 

Small Business Marketing Ideas

January 2018 Marketing Ideas Calendar

Andrew Mazer-Founder at Small Business U

If you ever want to talk about ideas to improve your website, questions about SEO, email, social media, acquiring new customers online, I’m here to help. Just ask! Email: Andrew@smallbusinessu.org

 

January Calendar of Marketing Topics

How to Stimulate Sales Anytime

Using a topic (ideas provided below) and a CTA (a Call-To-Action) such as a limited-time offer or a coupon is a great way to stimulate sales.

Read through these off-beat holidays and use your imagination. How could you use any of these to make a unique marketing message for your business.

Monthly Holidays 

National Bath Safety Month

National Blood Donor Month

National Braille Literacy Month

National Hobby Month

National Hot Tea Month

National Mentoring Month

National Oatmeal Month

National Slavery and Human Trafficking Prevention Month

National Slow Cooking Month

National Soup Month

November Birthdays

Jan 3 – J.R.R Tolkien

Jan 8 – Stephen Hawking, Scientist

Jan 17 – Benjamin Franklin

Jan 17 – Muhammad Ali

Jan 22 – Guy Fieri

Jan 29 – Oprah Winfrey

Did you know I’ve been marketing my business online since 1997? I have lots of experience (successes and failures alike). I’m also half way my 32nd year in business. Tap into my knowledge…ask me anything  CLICK HERE.

Weekly Holidays

January 1 – 7

Diet Resolution Week

Silent Record Week

New Year’s Resolution Week

January 8 – 14

National Pizza Week

Universal Letter Writing Week

Home Office Safety Week

 

January 11 – 17

National Soccer Coaches Week

 

January 15 – 21

Hunt for Happiness Week

Sugar Awareness Week

No Name Calling Week

 

January 23 – 27

Clean Out Your Inbox Week

National School Choice Week

National Irish Coffee Week

Catholic Schools Week

 

Daily Holidays

 

1/1/2018            National Hangover Day / New Years Day

1/2/2018            National Personal Trainer Awareness Day

1/3/2018            National Fruitcake Toss Day

1/4/2018            National Trivia Day

1/5/2018            National Whipped Cream Day

1/6/2018            National Cuddleup Day / National Technology Day

1/7/2018            National Bobblehead Day

1/8/2018            National Winter Skin Relief Day

1/9/2018            National Law Enforcement Appreciation Day

1/10/2018         National Bittersweet Chocolate Day

1/11/2018         National Milk Day

1/12/2018         Kiss a Ginger Day

1/13/2018         National Rubber Ducky Day

1/14/2018         National Sunday Supper Day

1/15/2018         Dr. Martin Luther King Day

1/16/2018         National Fig Newton Day

1/17/2018         National Bootleggers Day

1/18/2018         Get To Know Your Customers Day

1/19/2018         National Popcorn Day

1/20/2018         National Disc Jockey Day

1/21/2018         National Hugging Day

1/22/2018         National Blonde Brownie Day

1/23/2018         National PIE Day

1/24/2018         National Compliment Day

1/25/2018         National Opposite Day

1/26/2018         National Spouses Day

1/27/2018         National Chocolate Cake Day

1/28/2018         National Have Fun At Work Day

1/29/2018         National Puzzle Day

1/30/2018         National Plan For Vacation Day

1/31/2018         National Backward Day

 






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Small Business Marketing Ideas for December

Monthly Marketing Planner-December 2017

December Marketing Ideas Calendar

This resource is prepared each month FREE for subscribers. Serious topics, fun topics, unusual topics, and historical topics, all make for interesting and entertaining emails, promotions, social media post and blog posts. Want some help with putting these ideas to work for you? All you need to do is Ask Andrew, CLICK HERE.

Monthly Holidays 
AIDS Awareness Month
Bingo’s Birthday Month
National Drunk and Drugged Driving (3D) Prevention Month
National Human Rights Month
National Tie Month
National Write a Business Plan Month
Operation Santa Paws (December 1-December 24)
Root Vegetables and Exotic Fruits Month
Safe Toys and Gifts Month
Tomato and Winter Squash Month
Universal Human Rights Month
Worldwide Food Service Safety Month

Have questions about marketing your business online? CLICK HERE.

Famous December Birthdays

Dec 5 – Walt Disney
Dec 6 – Satoru Iwata, Former President and CEO of Nintendo
Dec 10 – Bobby Flay, American Chef
Dec 12 – Frank Sinatra, Singer and Actor
Dec 15 – J. Paul Getty, Businessman
Dec 20 – Dick Wolf, Television Producer
Dec 25 – Justin Trudeau, Prime Minister of Canada
Dec 25 – Conrad Hilton, Hotelier
Dec 30 – LeBron James, NBA Star
Dec 31 – Donald Trump Jr.

December Weekly Holidays

Dec 3 – 9
National Handwashing Awareness Week, December 3-9
Recipe Greetings For The Holidays Week

December Holidays

 

 

 

 

 

Dec 18 – 22
Cookie Exchange Week, December 18-22

Dec 17 – 23
Gluten-free Baking Week

Dec 12 – 20
Chanukah

Dec 26 – Jan 1
Kwanzaa

Have questions about marketing your business online? CLICK HERE.

December Daily Holidays

12/1/2017 World AIDS Day / Rosa Parks Day / National Pie Day
12/2/2017 International Day for the Abolition of Slavery / National Mutt Day
12/3/2017 International Day of Persons with Disabilities
12/4/2017 National Cookie Day
12/5/2017 Bathtub Party Day / International Volunteer Day for Economic and Social Development
12/6/2017 St. Nicholas Day
12/7/2017 National Pearl Harbor Remembrance Day
12/8/2017 National Brownie Day
12/9/2017 National Wreaths Across America Day
12/10/2017 Dewey Decimal System Day / Human Rights Day
12/11/2017 UNICEF Birthday
12/12/2017 Gingerbread House Day / Chanukah Begins
12/13/2017 National Cocoa Day
12/14/2017 National Bouillabaisse Day
12/15/2017 Bill of Rights Day / National Ugly Christmas Sweater Day
12/16/2017 National Chocolate-covered Anything Day / Free Shipping Day
12/17/2017 Wright Brothers Day
12/18/2017 Answer the Telephone Like Buddy the Elf Day
12/19/2017 National Oatmeal Muffin Day
12/20/2017 National Sangria Day
12/21/2017 Winter Solstice / Crossword Puzzle Day
12/22/2017 National Date Nut Bread Day
12/23/2017 Festivus
12/24/2017 Christmas Eve / National Eggnog Day
12/25/2017 Christmas
12/26/2017 Box Day (Canada) / National Candy Cane Day
12/27/2017 National Fruitcake Day
12/28/2017 Pledge of Allegiance Day
12/29/2017 Tick Tock Day
12/30/2017 Bacon Day
12/31/2017 New Year’s Eve

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Marketing Ideas for November

November 2017 Marketing Ideas Calendar

Just so you know, these marketing calendars we share each month will often vary from year-to-year because of interesting new holidays or topics. Plus, some of these don’t happen on the same date each year but rather a certain day-for example: the 2nd Tuesday in November. We will add various celebrity (or otherwise historical figures’) birthdays, and historic events so be sure to subscribe so you never miss an edition of this Monthly Marketing Ideas Calendar.

Marketing Ideas for November 2017

Looking for ideas for social media posts, blogs, emails or in-store promotions? Take a look at these ideas and stand out from the crowd.

Novemeber Monthly Holidays

Adopt a Senior Pet Month
Aviation History Month
Banana Pudding Lovers Month
Diabetic Eye Disease Month
Epilepsy Awareness Month
Family Stories Month
Gluten-Free Diet Awareness Month
Greens and Plantains Month
Historic Bridge Awareness Month
International Drum (Percussion) Month
Lung Cancer Awareness Month
Movember
Military Family Appreciation Month
National Adoption Month
National Alzheimer’s Disease Month
National COPD Month
National Diabetes Month
National Family Caregivers Month
National Fun with Fondue Month
National Georgia Pecan Month
National Gratitude Month
National Home Care and Hospice Month
National Inspirational Role Models Month
\National Long-term Care Awareness Month
National Marrow Awareness Month
National Native American Heritage Month
National Family Literacy Month
National Novel Writing Month
National Peanut Butter Lovers Month
National Pepper Month
National Pet Cancer Awareness Month
National Pomegranate Month
National PPSI AIDS Awareness Month
National Raisin Bread Month
National Roasting Month
National Scholarship Month
Pancreatic Cancer Awareness Month
Prematurity Awareness Month
Vegan Month

Weird Holidays to Use for Marketing Ideas

Famous November Birthdays

Nov 6 – Laurene Powell Jobs – Famous as Businesswoman, Widow of Steve

November 7 – Marie Curie – First Woman to Receive a Nobel Prize

Nov 8 – Gordon Ramsey – Chef, Restaurateur

Nov 19 – Jack Dorsey – co-founder of Twitter

Nov 19 – Ted Turner – Media Tycoon

Nov. 20 – Joe Biden – Famous as Vice President

Nov 27 – Bill Nye – Known as the Science Guy

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November Weekly Holidays

November 5-11

Drowsy Driving Prevention Week

National Animal Shelter Appreciation Week

 

November 11-19

National Hunger and Homeless Awareness Week

 

November 12-18

Geography Awareness Week

National Split Pea Soup Week

World Kindness Week

 

November 13-17

American Education Week

 

November 17-23

National Farm-City Week

 

November 19-25

International Fraud Awareness Week
National Family Week, November

National Game and Puzzle Week
Better Conversation Week
Church/State Separation Week

 

November 22-28
National Deal Week

November Daily Holidays

 

11/1/2017        World Vegan Day / National Authors Day

11/2/2017        National Men Make Dinner Day (Must Cook, No BBQ Allowed!) / Traffic Directors Day

11/3/2017        National Housewife’s Day

11/4/2017        National Candy Day / National Stress Awareness Day

11/5/2017        Daylight Saving Time Ends – First Sunday in November

11/6/2017        National Nachos Day / Saxophone Day

11/7/2017        National Bittersweet Chocolate with Almonds Day

11/8/2017        National Cappuccino Day / National STEM/STEAM Day

11/9/2017        National Scrapple Day

11/10/2017      Marine Corps Birthday

11/11/2017      Veterans Day / National Sundae Day

11/12/2017      Chicken Soup for the Soul Day

11/13/2017      World Kindness Day

11/14/2017      World Diabetes Day

11/15/2017      America Recycles Day / National Educational Support Professionals Day

11/16/2017      National Fast Food Day / World Philosophy Day

11/17/2017      National Take a Hike Day / National Baklava Day

11/18/2017      Mickey Mouse Birthday

11/19/2017      International Men’s Day / National Play Monopoly Day

11/20/2017      International Transgender Day of Remembrance / Universal Children’s Day

11/21/2017      World Hello Day / National Stuffing Day

11/22/2017      Tie One On Day – Day before Thanksgiving

11/23/2017      Thanksgiving Day

11/24/2017      National Day of Listening / Black Friday

11/25/2017      Small Business Saturday – Shop Small

11/26/2017      National Cake Day

11/27/2017      Cyber Monday

11/28/2017      National French Toast Day / National Day of Giving

11/29/2017      Electronic Greetings Day

11/30/2017      National Meth Awareness Day / Computer Security Day

Subscribe so you get this handy marketing resource  every month!

October 2017 Marketing Ideas Calendar

Good marketing gets attention. Here’s a list of more than 50 ideas you can use to create blog posts, social media posts, and in-store promotions.

Marketing Ideas for October, 2017

October is National Chili Month

I found a fantastic new FREE image library. Click this image and find all kinds of great photos to use in your marketing. (Oh, and October is National Chili Month.)

Monthly Holidays

Adopt a Shelter Dog Month

AIDS Awareness Month

Breast Cancer Awareness Month

Celiac Disease Awareness Month

Class Reunion Month

Down Syndrome Awareness Month

Dyslexia Awareness Month

Eat Better, Eat Together Month

Emotional Wellness Month

Employee Ownership Month

Financial Planning Month

Halloween Safety Month

Health Literacy Month

International Walk To School Month

LGBT History Month

National Animal Safety and Protection Month

National Apple Month

National Arts and Humanities Month

National Book Month

National Bullying Prevention Month

National Chili Month

National Chiropractic Month

National Cookie Month

National Crime Prevention Month

National Cyber Security Awareness Month

National Dessert Month

National Disability Employment Awareness Month

National Depression Education and Awareness Month

National Domestic Violence Awareness Month

National Ergonomics Month

National Go On a Field Trip Month

National Pasta Month

National Physical Therapy Month

National Pizza Month

National Popcorn Poppin’ Month

National Pork Month

National Pretzel Month

National Protect Your Hearing Month

National Pregnancy and Infant Loss Awareness Month

National Reading Group Month

Tackling Hunger Month

Vegetarian Month

World Menopause Month

 

 

Weekly Holidays

 

October 1 – 7

Great Books Week

International Postcard Week

Mental Illness Awareness Week

National Work From Home week

Kids Goal Setting Week

 

October 8-14

Earth Science Week

Veterinary Technicians Week

National School Lunch Week

 

October 15 – 21

Bully Bystanders Unite Week

Freedom of Speech Week

Medical Assistants Recognition Week

National Business Woman’s Week

National Friends of Library Week

National Teen Drivers Safety Week

 

October 22 -28

Red Ribbon Week

National Lead Poisoning Prevention Week

National Massage Therapy Week

 


 

Daily Holidays

 

10/1/2017        International Day of Older Persons

10/2/2017        International Day of Nonviolence

10/3/2017        National Techies Day

10/4/2017        World Animal Day / National Taco Day

10/5/2017        World Teachers Day / National Do Something Nice Day

10/6/2017        World Smile Day

10/7/2017        National Frappe Day

10/8/2017        National Pierogi Day

10/9/2017        National Kick Butt Day / Columbus Day

10/10/2017      World Mental Health Day

10/11/2017      National Coming Out Day / National Emergency Nurses Day / National Stop Bullying Day

10/12/2017      National Gumbo Day

10/13/2017      Navy Birthday

10/14/2017      National Motorcycle Ride Day

10/15/2017      Global Handwashing Day / National I Love Lucy Day

10/16/2017      National Dictionary Day / Boss’s Day

10/17/2017      National Pasta Day

10/18/2017      National Chocolate Cupcake Day / Medical Assistants Recognition Day

10/19/2017      National Seafood Bisque Day / National Get Smart About Credit Day

10/20/2017      National Mammography Day

10/21/2017      National Sweetest Day

10/22/2017      International Stuttering Awareness Day // National Mother in Law Day

10/23/2017      iPod Day

10/24/2017      National Food Day

10/25/2017      Chucky, The Notorious Killer Doll Day / Sourest Day

10/26/2017      National Day of the Deployed

10/27/2017      National Frankenstein Day

10/28/2017      National Make a Difference Day

10/29/2017      World Stroke Day

10/30/2017      National Candy Corn Day / National Speak Up For Service Day

10/31/2017      Halloween

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