The web is where your customers are so: whatever you make, do, or sell, there’s somebody looking for it online. If there’s not, you probably better look for something else to make, do, or sell! So if you want people to find you and your business online, there are lots of ways to do it. At the core, you’re going to have to build a website and provide useful, purposeful content.
The words, sentences, images, and the structure is what makes up the content of your web pages and website. When a website contains information which matches what people are searching for, it will often rise to the top of the search. Getting the “click” is your big opportunity to land a new customer.
What do you sell? Whether you sell physical products, services, or even advice as a consultant or a coach may do, you’ve got something to sell. These are products. Each and every product you sell should be thoroughly explained AND demonstrated on its own page on your website.
Most businesses don’t go very deep into detail about every product or service on their website. Why? Because it takes time, effort, and work. Also because they don’t understand this very important strategy called Search Engine Optimization which I’m teaching here in this post.
Making the perfect web page to get your products and services discovered is simply demonstrated right here on this page. Follow this model. You found this page in your search of the question you typed into the search, haven’t you?
Website content which is helpful to your human audience, written naturally and formatted for easy reading is also content which is rich with keywords which gets the attention of the search engines. This is the fuel which makes your content, your website show up in the searches. Thus, you get traffic to your website and the opportunity for gaining customers.
When the words and sentences on your website closely match the language people are using in their search, the more likely your website will rise to the top search results.
The more you tell, the more you sell. This is the wisdom of writers of sales copy for at least the past 100 years. There are people looking for very specific information. The more specific and the more detail you provide (the more you tell), the more likely your message is going to answer the question people are asking when they inquire in an online search.
Want some help making your website a better customer acquisition machine? CLICK HERE
In a demonstration of Search Engine Optimization (SEO), I created a post and published it on September 30, 2016. In this post, I talked about The Best Blueberry Pie as if this company (Small Business University, LLC.) and this website were making and selling blueberry pie. Even though we are NOT making blueberry pie, nor are we selling it, that post is ranking very highly in many individual towns in South Jersey, and Philadelphia. (We are, however, eating blueberry pie but we’re not attempting to get ranked in the search engines for it.)
Although there may not be thousands of people every day in search of “the best blueberry pie in South Jersey,” if a restaurant or a diner were to thoroughly describe their desserts, include a photo, and tell where people come from to consume these desserts, they could imitate this strategy and surely land a few extra customers over the course of time.
Even if the restaurant didn’t land new customers on the chance they were having an uncontrollable urge for a certain dessert or dish, if the web pages showcasing each menu item were helpful to the customers, this is still a worthwhile endeavor. Serving the customers well is always going to be a payoff.
Building a continuingly growing and expanding website filled with all this detail, certainly catches the attention of the search engines and increases its chances of higher positions on the search results.
This post is designed for 3 things:
This is my best advice:
We’re here to help.
Andrew Mazer, Founder of Mazer Wholesale, Inc. established since 1986. In 1996, I began marketing my wholesale business online. In 2009, I began helping other business owners market THEIR business online. I am the author of The Business Owner's Guide to Marketing Online, The Groupon Solution, and The One Good Idea Newsletter. Contact me at Andrew@smallbusinessu.org