Mark Cuban is one of the most successful entrepreneurs of our time. I see him as a combination of Regular Guy, Super Smart, Highly Opinionated, Genuinely Caring, and Highly Focused.
Modeling and studying people of great accomplishment is always a great way learn, avoid mistakes and streamline your path to success. I think most people will agree, Cuban is a good guy to follow.
Cuban has a blog called Blog Maverick. He shares a lot of good advice. In a post entitled The 6 Things You Need to Know to be Great In Business, the #3 thing Cuban includes is: Learn As Much As you Can About Technology. I definitely agree. However, what I THINK he was really suggesting is learning about what technology can do and how to use it.
Most business owners put their hands up like a shield over their face and shudder at the idea of learning about technology. We don’t need to know how electricity is generated, sent through a series of transformers, capacitors and wires. We just need to know how to flip the switch.
I started educating myself on the subject of online marketing techniques back in year 2000. It was for the purpose of marketing my wholesale business, Mazer Wholesale, Inc., and the merchandise I sell to retailers. I didn’t learn it all at once. Actually, I learned one thing which was successful for me and it took about 3 years before I learned the 2nd thing. It wasn’t until the 2nd thing started working that I really started to get interested in learning more.
In my book and seminar entitled, The Business Owner’s Guide to Marketing Online, I simplify marketing online. It’s really not that complicated and I make it easy to understand. I break it down into 7 fundamentals any business owner can understand.
Business owners need to understand technology so they can implement it and manage it. So they know what’s possible. So they can prioritize and make good choices.
It’s not necessary to become a genius, an expert or a guru about technology to become proficient at marketing online. It really comes down to learning the fundamentals. When you understand the fundamentals of marketing your business online, you will know what to do and how to do it. This doesn’t mean you have to do the work. You’ll be able to get someone else to do it for you. It could be someone you already have on staff, a freelancer, or a virtual assistant.
Learn all about the fundamentals of marketing your small business online at The Small Business Owner’s Guide to Marketing Online seminars. The schedule of upcoming events can be found on the navigation bar at the top of this page.
Andrew Mazer, Founder of Mazer Wholesale, Inc. established since 1986. In 1996, I began marketing my wholesale business online. In 2009, I began helping other business owners market THEIR business online. I am the author of The Business Owner's Guide to Marketing Online, The Groupon Solution, and The One Good Idea Newsletter. Contact me at Andrew@smallbusinessu.org