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Ideas and Resources for Small Business

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More Than 50 Ideas to Use For Social Media Posts, Emails, Print Ads and In-Store Promotions.

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How to Survive Against the Biggest Competitors
My parents had an old-fashioned, inner-city hardware store in Philadelphia. My mom worked there almost every day. It was the[...]
How Often Should I Post a Blog On My Website?
Today, on the Small Business University Business Owners Mastermind Facebook Group one of our members asked the question how often[...]
One Good Idea Newsletter January 2017 -Promotion Ideas
One good idea is all it takes to make a big impact on your business and your life. This is[...]
Add More Images to Your Website
The popular idiom, "a picture is worth 1000 words" expresses the significance of images in written communication. If a picture is[...]
How to Choose a Website Designer
"A website should be considered and treated as a valuable employee who shows up every day and delivers more value[...]
Promotion Ideas for December 2016
Don't be like all the Big-Dumb companies. Be unique with your marketing! Here's a list of not-so-common topics you can[...]
Blueberry Pie Our Specialty
Do you have a really special product or service you're really good at, love to do and make good money[...]
3 Facebook Strategies
Ideas for  Reaching a Bigger & Better Audience on Facebook In the past couple of years, news feed visibility of[...]
Marketing Automation-How and Why It Works
What is Marketing Automation? First, let's define automation: Automation is the process by which meaningful tasks are efficiently accomplished by[...]
Get Your Customers to Post on Facebook For You #2-The Check-In
In yesterday's post, I demonstrated how any business can make it easy for their customers to announce their satisfaction to[...]
Get Your Customers to Post on Facebook For You!
You can brag about and promote your business until you're blue in the face, but nobody can influence your future[...]
How Important is Email to Your Overall Marketing Strategy?
Permission-Based Marketing.  Sound interesting? What’s that mean? It means when people give you their name and email address, they have[...]
Direct Mail to New Movers. Target Marketing at its Finest.
Its funny how things come full circle. In the digital age, the opportunity to market effectively with direct mail may[...]
Small Business Marketing-7-Point Checklist and Execution Plan
In case this is the first time you're hearing from me, I'm Andrew Mazer. I'm the founder of Small Business[...]
Small, Incremental Goals are the Way to the Big Score
As I was ascending from meditation this morning I thought popped into my mind out of nowhere: "How will I[...]
Marketing With Video Demonstration
A productive and powerful online presence is much more than just a website and some social media posts. As I[...]
The Business Owner’s Guide to Marketing Online Seminar & Workshop
Business owners can not manage what they don't understand. That's why most of them are frustrated by writing checks to[...]
Why Multi-Tasking is a Lie. How to Become More Productive and Manage Time
Multitasking is a lie. It doesn't exist. At least not in the form which we refer to it most. Yes[...]
How to Prepare for Business Networking
Depending on the size of the event, most networking meetings allow each person between 10 seconds and 2 minutes for[...]
What is Offline-to-Online Marketing?
A huge mistake I see businesses make is a failure to connect their offline marketing to their online marketing. What[...]
I Have Been Validated by Mark Cuban
Mark Cuban is one of the most successful entrepreneurs of our time. I see him as a combination of Regular Guy,[...]
The Small Business Owner’s Guide to Marketing Online Seminar
The Business Owner's Guide to Marketing Online More and more business owners are ready to take control of their online[...]
How to Become Highly Productive in 4 Hours a Day
The Ultimate Time Management Solution Replace One Bad Habit With a Good One Becoming highly productive requires the elimination of[...]
When is the Best Time to Fire Someone?
Every business owner is faced with the task of hiring and firing. Letting someone go is easy under some circumstances,[...]
Components of a Good Website
A good website does 3 things: It gets people who don't already know you exist to find you and your[...]
Small Business Marketing Online-Creating a Massive Online Footprint
A website and a  couple social media accounts make up only a fraction of your online presence. One of the[...]
ONE Thing You Can Do To Improve Your Business, Your Income and your Life
Over the last several months I've been studying the concept of single-minded thinking as it pertains to business.  What I[...]
Ideas for Self-Promotion and Business Promotion
Marketing yourself and your business by giving away a door prize is a great idea but most people don't know[...]
How to Sell Products and Services on Video
You may not know this but I sell products on the internet all day everyday...for the last 14 years +.[...]
Success is a Process…Not an Event!
At our March 16th event I will be sharing the fundamentals and distributing the tools of Tactical Productivity. You will[...]
Opportunity Cost, Where are You Investing Your Resources?
Have you ever heard the term, "Opportunity Cost"?  Opportunity cost is defined as: the loss of potential gain from other alternatives[...]
Five Steps to Develop Initiative
Initiative is a top skill of personally effective leaders.  Initiative-takers are often presented with significant opportunities because others know they will[...]
Writing Tips. What to do When You’re Stuck
It happens all the time.  Even right now, for me.  I just used a technique to get unstuck and I[...]
Resolve to Spend Major Time on Major Things
Time.  It's more precious than anything because no matter how successful we are, we can't get any more of it.[...]
Introduction: The 3rd i in The 3i System of Sales & Influence™
In the first post on the topic of The 3i System if Sales & Influence™, I talked about the importance[...]
How to Create a Mailing List: Free Resource
There's less "junk mail" cluttering up mailboxes these days, have you noticed? They haven't been this empty in 50 years.[...]
Invitation: the 2nd i in The 3 i System of Sales & Influence™
The idea behind The 3i System of Sales and Influence™ is to position yourself and your business as a welcomed[...]
Sales Techniques: The 3i System of Sales & Influence™ (Part 1)
One of my core philosophies is, one good idea or one good connection can change your business or your life.[...]
Seek Business Coaching & Consulting to Stay at the Top of Your game
Running the Business with Your Fingertips The most successful business executives and owners understand that even the best athletes, as[...]
Advice for Business Owners and Managers
You need your employees more than they need you. “Wait a minute that sounds like heresy to me! I’m the[...]
Why People Stop doing Business With You
People die and there's nothing you can do about it. It's generally only about 1% for most businesses. People move[...]
The Power of Persuasion
The Powers of Persuasion Persuasion is the single most important skill for a person to master both professionally and personally.[...]
The Best Sales Tip Ever – Really
This is the best sales tip I ever got. Introducing: The 3 i’s These concepts are simple to implement in a[...]
Small Business: The Backbone of the American Economy
In a discussion among the founders of Small Business University recently, we debated the notion of "labeling" our audience "small[...]
Personal Branding- How to Attract Your Ideal Client, Customer or Patient
Are You Dreaming About Your Dream Client? You Should Be. Target audience. Ideal client. Target market. Niche. You’ve heard the[...]
The Best Sales Advice- Do Old-School Methods Still Apply?
Sales expert, author, trainer and consultant, Rich Lucia is presenting at The Small Business University Back-To-School event Monday, September 8th.[...]
Advice for Successful Thinking and Behavior – By Manny Nowak
Don't Let Fear of Failure Slow You DownClick here to learn more about Manny and his business from his website.The[...]
The Best Way to Grow Your Business- Referrals
Referrals are The best way to grow your business, we all know that. Referrals produce the highest return on your[...]
Business to Business Sales & Advertising Tip
Business-to-business sales and advertising should be treated no differently than business-to-consumer.  Why?The products and services we sell to businesses as[...]
Facebook Marketing on Your Personal Account
Have something to brag about?  Want to get it out there but you don't want to appear conceited? I pulled[...]
Business Networking & Seminar in South Jersey May 5, 2014
Fantastic event and overwhelmingly positive feedback from attendees...the Cinco de Mayo event was another SBU success. Thanks to our speakers:[...]
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